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Work Background
BeiersdorfBrand Marketing Manager Eucerin Iberia
Jan. 2024BarcelonaLed category strategy and 360° marketing plans of Sun & Body Eucerin Category – business, portfolio, trade marketing, media, brand management team & cross-functional management and alignment (sales, procurement, demand planning, medical)
DanoneBrand Manager Activia Iberia
Feb. 2023 - Jan. 2024Barcelona, Catalonia, SpainManaging Activia brand in Spain – business, portfolio, media, innovation
DanoneBrand Manager Activia Italy
Jul. 2021 - Jan. 2023Managing Activia brand in Italy – consumer, business, portfolio and media Re-Build local strategy and the roll out of the first brand activism initiative -implemented w/ global and X-functional teams and external partners Results: Bring Activia back to growth in Italy - portfolio optimization, successfully launch Activia Kefir, new activation model and media mix to get closer to our consumers, as greater focus on relevant events and KLOs
DanoneJunior Brand Manager Hipro & Innovation
Jul. 2019 - Jul. 2021Leading together with the Marketing Manager the successful launch of Yopro brand in Italy through “new paradigm marketing” activation model
Results: maximizing ROI and overperforming NS, triple digit in Y2 Project leader of the full business development and launch of a new local brand by leading cross functional team and external partners
DanoneSales Account Area 1 (MI)
Sep. 2017 - Jul. 2019Milan Area, Italy• Consolidated and developed the business of a diverse client portfolio, enhancing POS performance. • Organized and led global country visits and local negotiations, focusing on the Carrefour project. • Achieved a remarkable 7-point increase in market share for Dairy, 25 points for Alpro, and 4 points for Mellin.
DanoneAssistant Brand Manager Actimel
Apr. 2017 - Sep. 2017Milan Area, Italy- Presenting monthly and ad hoc analysis supporting the brand strategy: sell out, sell in, financial and consumer analysis - Supporting the Sr. BM in the successful relaunch of Actimel Brand Identity: inno launch, graphic chain, consumer researches, events
DieselAssistant Brand Manager
Sep. 2016 - Mar. 2017Vicenza, Italia- Creating new reports to monitor sell out, time needed lowered by 65% -Preparing the collection briefing providing strategic inputs to all departments and supporting on pricing and merchandising strategy - Coordinating brand mood video, collection photo and video shooting
HenkelInternational Marketing Intern, Laundry&Home Care, Automatic Dishwashing Category (Somat & Pril)
Jan. 2016 - Jul. 2016Düsseldorf, Germania- Steering brand website roll out, online in all 21 countries - Supporting the team in the Somat relaunch, products launched on time - Worked on new R&I projects and global portfolio management optimizing NS and finding a solution to innovate “Somat Gel” loosing sales worldwide
Fieldservice4Netherlands GmbHMarket Researcher
Sep. 2015 - Dec. 2015Working on 3 market analysis providing strategic inputs to Sr. management
Confesercenti Reggio EmiliaMarketing Research Analyst Intern
Mar. 2014 - Jun. 2014Piacenza, Italia
Beiersdorf
Barcelona
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