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Work Background
PartnersDirectPrincipal
Aug. 2020Fairfield, Connecticut
Oxbridge Academic ProgramsVice President of Revenue Generation
Aug. 2019 - Aug. 2020Greater New York City AreaDigital evangelist excited to bring this critical competency to the leading provider of summer education programs that happen at the best universities around the world.
HomeServe USAb2c content marketing lead and b2b inbound, digital and content lead
Jul. 2016 - Mar. 2019Norwalk, Connecticut
Engage121VP Product Marketing
Feb. 2015 - Apr. 2016Lead demand generation that delivered subscription sales for the Social Media Assistant product. Integrated multi-channel marketing including e-mail marketing, blogging, social media, trade shows, and content SEO. Ran weekly webinars for prospects that helped turn them into informed customers.
Frontier CommunicationsAVP Social Media & Digital
Apr. 2012 - Mar. 2014Stamford, ConnecticutResponsible for re-engineering Frontier's Online operations to deliver an improved customer experience while increasing e-commerce conversions. Introduced an SEO strategy to support those goals. Key accomplishments include successfully growing direct e-commerce sales and improving online conversion rates. Developed and lead Frontier's social media strategy, including including Facebook, Twitter and LinkedIn. Created a high-performing customer care team using social media that delivered satisfied customers and customer advocates.
6FigureJobsGeneral Manager
Jan. 2010 - May. 2011Used SEO to increase organic traffic; engaged with board members (750k) to update resume database; increased total site traffic by 40% with minimal PPC/SEM spend.
Multi-Channel Marketing ConsultingPrincipal
Apr. 2007 - Jul. 2016Assignments have included: - Implementing an inbound marketing program and improved PPC performance for a leading advertising agency
- Creating and executing on strategic marketing plans for a professional services firm.
- Reviewing and reworking 8 databases to consolidate into a single, more profitable and intuitive database improving customer and prospect communications.
- Assisting a consulting firm integrate a newly acquired company, improving and consolidating marketing technology processes.
- Helping a publishing company expand into new markets for print, online and event offerings.
- Auditing a major non profit’s multi-channel direct marketing practices and creating an improved media mix to maximize ROI and garner donations from consumers who yielded a higher LTV.
Save the Childrenconsultant
Jan. 2007 - Dec. 2008Helped redefine their donor acquisition strategy
Questar AssessmentSVP/COO
Jan. 2005 - Dec. 2007
The McGraw-Hill CompaniesVice President Marketing
Jan. 2003 - Dec. 2005Re-engineered their subscription web presence and improve DM results
AffinionVice President Marketing & Creative Services
Jan. 1999 - Dec. 2003
Bureau of Business PracticeVice President of Marketing, Product Development & Sales
Jan. 1996 - Dec. 1999Redefined the company's direct marketing and product development processes resulting in 3X sale to a strategic buyer.
VertrueVice President, Direct Marketing & Creative Services
Jan. 1995 - Dec. 1996The second largest company in the affinity membership marketing arena with annual sales of over $658MM.
NIBMAssociate Publisher
Jan. 1991 - Jan. 1995Associate Publisher | 1994—1995
Director of Marketing | 1991—1994
SDC PublishingDirector of Marketing
Jan. 1989 - Jan. 1991A division of Thomson Financial, publishing information for senior executives in the areas of buyouts, mergers and acquisitions, and venture capital.
Fairchild PublicationsCirculation Manager
Jan. 1988 - Jan. 1989A leading business-to-business and business-to-consumer periodical publisher serving markets with both paid and controlled circulation.
Capitol PublicationsDirector of Marketing
Jan. 1983 - Jan. 1988The country’s leading source of specialized information and actionable intelligence on government programs, healthcare, federal grants and contracts, and company-specific information.
Marsh/MercerConsultant
Jan. 1980 - Dec. 1982
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