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Work Background
RazorfishAssociate Director, Marketing Operations/Strategy
Mar. 2020 - Nov. 2024Austin, Texas AreaLed multi-channel marketing operations, driving customer engagement and retention through data-driven strategies. Managed campaign execution, performance analysis, and cross-functional collaboration to enhance loyalty programs. Strengthened client relationships and positioned the agency as a trusted strategic partner. Expertise in CRM, Salesforce, Adobe Campaign, and customer segmentation.
Publicis SapientMarketing Operations Supervisor
May. 2015 - Feb. 2020Austin, Texas, United StatesOptimized marketing workflows, boosting efficiency and campaign performance across email, CRM, and paid media advertising. Spearheaded A/B testing strategies, increasing email open rates by 20% and conversions by 15%. Advised top financial clients on email marketing and CRM best practices. Managed budget allocation and cross-functional execution to enhance digital engagement.
RazorfishTechnical Account Manager
Sep. 2013 - Apr. 2015Austin, Texas AreaIn my role as a Technical Account Manager at Razorfish in Austin, Texas, I served as the go-to expert for clients, providing innovative solutions to their CRM and marketing automation challenges. By collaborating with cross-functional teams, I developed personalized marketing strategies, conducted deliverability audits, and optimized sender reputation to drive successful campaigns.
CBS InteractiveAccount Coordinator - B2B Tech
Jan. 2012 - Apr. 2013San Francisco, CAManaged high-impact digital advertising and paid media campaigns for enterprise tech giants like Dell, Adobe, and Salesforce. Recognized for leading an award-winning sponsorship campaign, leveraging A/B testing and personalized ad placements on CNET & TechRepublic. Served as the lead demand expert for Dell, developing targeted digital advertising strategies that drove engagement and exceeded performance benchmarks. Specialized in dynamic ad reporting and strategic performance analysis.
180Squared, IncMarketing Coordinator
Oct. 2009 - Dec. 2011• Assisted Management in development of customer relations and marketing programs. • Created written and visual content for company brochures, tchotchkes, banner signs and marketing slogans on Adobe Illustrator and Photoshop.
• Executed, planned, and organized both trade show and corporate events while collaborating with, and managing outside vendors. • Managed social media presence through LinkedIn and Twitter. • Team lead in overhauling the new website design from inception to completion.
• Assisted in writing, editing and proofing website content and press releases.
Morgan StanleyFinancial Representative Intern
Jun. 2007 - Aug. 2007• Regularly contacted existing clients to schedule consultations for my assigned Financial Advisor • Assisted in resolving client issues by assessing their needs, wants, and providing specific information per their request. • Performed the following administrative duties: answered telephone calls, maintained calendars, meetings, appointments, organized and maintained all files and paperwork, relayed messages via e-mail and phone
• Researched the latest investment opportunities and stock trends.
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