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Work Background
UpfieldShopper Marketing and Field Force Lead Europe
Oct. 2022Barcelona, Catalonia, Spain
UpfieldSenior Trade & Category Manager. Head of Field Force. KAM Sorli.
Apr. 2021 - Oct. 2022Barcelona, Catalonia, Spain
Wild BalanceMarketing Specialist
Sep. 2020Barcelona, Catalonia, Spain
UpfieldSenior Brand Manager (Tulipán, ProActiv, Artua & Ligeresa)
Mar. 2020 - Apr. 2021Barcelona, Catalonia, Spain
UpfieldBrand Manager (Tulipán, Artua & Ligeresa)
May. 2018 - Mar. 2020Barcelona Area, SpainMaking healtiher and more sustainable plant-based foods available to consumers, and dilute the unsustainable animal based market.
Urban PlantersGeneral Manager
Oct. 2017 - Sep. 2018SpainBusiness management, finance and sales. Full focus on increasing the client portfolio and revenue through quality product and service.
- Creation and execution of the Business Plan - New Business Development
- Team management and developement
- Optimisation of marketing platforms.
- Client management, big accounts and contracts
- Responsible for accounting and finance
![Digital and Brand Manager [Dove Hair Global]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/a5a52be20cfcee398d9229231d3508c54f77600288a0da0591d1c4c02d6be928/profile_search-211251_experience_logo.jpg){kind=logo}
UnileverDigital and Brand Manager [Dove Hair Global]
Feb. 2015 - Sep. 2017London, United KingdomLed the creation of global market development model to accelerate Dove's growth, premiumising the brand through the selected formats.
- Innonvation global roll-out in Asia, Europe, Middle East and America. - Development of future global innovation pipeline and Dove Day2 range with senior management.
- Creation breakthrough communication assets (TVC & digital) Led the program of ongoing digital improvement on Search, Content, UX and eCommerce. - Developement and delivery of SEO & SEM strategies, content improvement through A/B test.
- E-commerce transformation of Dove global program & User journey improvement.
![Senior Assistant Brand Manager / Digital Manager [Laundry Europe]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/fc369c81f4ed43f12a5ad233f843675ab29154364da83dcf80d6bba7dee6a833/profile_search-211251_experience_logo.jpg){kind=logo}
UnileverSenior Assistant Brand Manager / Digital Manager [Laundry Europe]
Mar. 2013 - Feb. 2015Róterdam y alrededores, Países BajosRLaunch of a more convenient, effective and sustainable laundry format: Skip Dual Action Capsules. - Led the new product development with international cross-functional team.
- Developed the product mix based on consumer and market analysis.
- Creation of communication: From concept creation to market launch. Improved market profitability through portfolio optimisation. Led the Europe laundry digital agenda: Test, development and delivery of best-in-class digital campaign.
![Assistant Brand Manager / Digital Manager [Laundry Europe]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/44651b14b8f8e9490b6ea11f2f9f202e88c6813bad49dc0ce8b1768fcfad9919/profile_search-211251_experience_logo.jpg){kind=logo}
UnileverAssistant Brand Manager / Digital Manager [Laundry Europe]
Mar. 2012 - Feb. 2013London, Reino UnidoPortfolio improvement of the Nordic markets: OMO and Via relaunch and creation of go-to market strategy.
Lead the development of the new category digital strategy for laundry in Europe.
UnileverUnilever Future Leaders Program (UFLP)
Sep. 2010 - Feb. 2012Barcelona y alrededores, EspañaThrough hands-on learning alongside world-class experts I had the opportunity of working on the launch of a revolutionary new laundry format, the new Skip capsules. Which offered me the necessary experiences to understand the business and be ready in my future projects.
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