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Work Background
ADPSr. Director of Partner Enablement Program
Sep. 2024Leading the global partner enablement business post-acquisition of WorkForce Software, overseeing the integration into ADP to ensure a seamless transition and refinement of partner programs, alignment with ADP’s go-to-market strategy, and scalable ecosystem expansion. Focused on standardizing processes, optimizing the partner program for growth, and integrating systems to enhance revenue impact and operational efficiency.
WorkForce SoftwareChief of Staff
Dec. 2023 - Jul. 2024As Director of GTM Strategy and Chief of Staff to the CEO, I played a pivotal role in addressing board-level challenges in a SaaS organization, taking big-picture strategic issues and translating them into actionable initiatives that drove measurable outcomes. Through cross-functional collaboration, data-driven insights, and process optimization, I led efforts to improve utilization, service profitability, and customer retention, ensuring scalable, long-term growth. Key Contributions: Low Utilization Driving Profitability Concerns
Problem: Utilization in Sales & Services teams was under 50%, directly impacting profitability and creating operational inefficiencies.
Approach: Partnered with leadership across Sales, Services, and Finance to analyze utilization data, identify gaps, and implement corrective actions.
Outcome: Increased utilization from under 50% to over 70%, improving resource efficiency and service profitability. Professional Services Margin Erosion
Problem: PS margin was at -30% due to inefficient resource allocation, lack of cost visibility, and service delivery challenges.
Approach: Conducted deep-dive financial analysis, worked with department heads to track key KPIs, and implemented strategic cost controls while aligning resource allocation with demand.
Outcome: Transformed PS margin from -30% to +15%, creating a profitable, scalable services model. Retention Challenges & Scaling Business Growth
Problem: Customer retention sat at 87%, signaling gaps in customer experience and long-term value realization.
Approach: Collaborated with Customer Success, Product, and Services teams to identify key retention drivers, establishing a Renewal Playbook and process improvements, to deploy tactical solutions to enhance customer retention.
Outcome: Increased customer retention from 87% to 91%, improving customer satisfaction and long-term revenue stability.
WorkForce SoftwareSr. Director of Partner Enablement Program
Jul. 2023As Sr. Director of Partner Enablement Program at WorkForce Software, I lead and elevate a high-performing team, fostering a culture of ownership, innovation, and accountability. I drive the global SI partner enablement strategy, continuously refining methodologies to scale partner-led implementations, ensuring timely, high-quality service delivery while optimizing revenue growth and customer success. I also manage the P&L for the Partner Enablement Program, balancing investment in partner development with revenue growth initiatives to maximize profitability, scalability, and long-term sustainability of the partner ecosystem. Key Contributions: Designed and scaled a global partner delivery program for professional services, leading to 80% of all services being partner-led through contract negotiations, onboarding, and performance tracking with Global SIs.
Increased partner-driven services revenue by refining positioning, methodology, and value proposition, introducing structured incentives and productized service offerings, setting the foundation to cover 70% of Partner Program costs.
Collaborated with the Alliances team to grow partner-influenced bookings to $22.5M, ensuring outsourced service delivery was strategically aligned with business growth objectives.
Automated partner workflows for service delivery and enablement using Impartner, Docebo, and Salesforce, reducing partner support cases by 13% and improving lead registrations.
Implemented governance models, audit processes, and best practices, reducing inefficiencies and accelerating partner onboarding while improving customer satisfaction.
Streamlined partner contracting, compliance, and support processes using Jira and Salesforce, reducing manual effort by 30% and ensuring consistent service delivery.
Leveraged advanced analytics tools (Excel, Jira, Salesforce, Tableau) to define KPIs, track partner performance, and drive continuous program improvements.
WorkForce SoftwareDirector, Global Go-to-Market Strategy
May. 2022 - Dec. 2023As Director of Global GTM Strategy, I played a pivotal role in enterprise-wide strategic planning, collaborating with senior leadership to identify growth opportunities and scale the business through technology. Led cross-functional initiatives with Sales, CS, Marketing, and Product to increase partner engagement and support deal velocity. I managed multiple cross-functional initiatives, implementing new processes and capabilities to enhance operational efficiency, execution speed, and strategic alignment. I also structured and executed the organizational cadence, ensuring board-level strategic initiatives were effectively translated into actionable goals, tracked, and continuously optimized through data-driven decision-making. Key Contributions:
Increased Partner Influenced Bookings - Built and scaled a partner enablement engine, resulting in $25.5M in partner-influenced bookings, up from $18M YoY
Strategic Planning & Execution – Partnered with CRO to assess growth opportunities, improve operational efficiency, and drive scalable revenue initiatives.
Sales & Partner Revenue Operations – Developed scalable revenue operations processes for direct and indirect sales channels, ensuring efficiency and consistent growth.
Process & Performance Optimization – Designed metrics and reporting frameworks to track revenue operations effectiveness, optimize sales performance, and improve partner engagement.
Sales Technology & Automation – Led automation efforts in CRM and process improvements, partnering with IT to enhance business systems.
Sales & Alliance Collaboration – Enhanced the commercial review process, aligning sales and strategic alliances with GTM objectives and revenue goals.
WorkForce SoftwareChannel Account Manager
Dec. 2019 - May. 2022Miami/Fort Lauderdale AreaIn my role as a Channel Account Manager at WorkForce Software, I spearheaded co-sell alignment strategies with global SI partners, integrating enablement, GTM plays, and account planning into sales workflows. I successfully managed the LATAM sales territory, exceeding sales goals and acquiring new accounts. Led channel expansion and revenue acceleration across LATAM, driving partner recruitment, enablement, and sales growth through a structured partner program. Refining onboarding, certification programs, and incentive models to strengthen partner engagement, retention, and performance. Key Contributions:
Revenue Growth & Partner Expansion – Drove a $4M increase in ARR within two years, expanding the LATAM partner ecosystem and acquiring 30+ new partners.
Partner Program Development – Built a structured partner journey, refining recruitment strategies, partner tiering, and incentive structures, leading to higher engagement and retention.
Channel Sales & Enablement – Designed and executed sales enablement strategies, equipping partners with tools, structured onboarding, and ongoing training to accelerate pipeline growth and deal velocity.
Partner Certification & Performance Optimization – Launched partner certification programs and enablement content, increasing partner effectiveness and improving sales conversion rates.
Go-to-Market Execution & Collaboration – Worked cross-functionally with sales, marketing, and alliances teams to align channel growth strategies with GTM objectives and revenue goals.
AccentureServices Delivery Manager
Mar. 2018 - Dec. 2019Miami/Fort Lauderdale AreaLed enterprise-wide workforce management transformations, optimizing IT, HR, Payroll, and Operations functions to enhance efficiency, scalability, and digital adoption. Designed and executed strategic transformation initiatives at various clients, ensuring seamless technology integration, cost optimization, and process automation across global organizations. Key Contributions: Enterprise Workforce Transformation – Spearheaded end-to-end workforce management overhauls, streamlining HR, Payroll, and Operations through process automation, cloud adoption, and digital optimization.
Strategic Project Governance & Execution – Established governance frameworks, defining roles, responsibilities, and KPIs to improve accountability, transparency, and performance tracking.
Change Management & Stakeholder Engagement – Led executive-level stakeholder workshops, guiding organizations through technology adoption, process redesign, and operational scaling.
Global IT & Technical Team Leadership – Managed onshore and offshore development teams, ensuring balanced workloads, timeline adherence, and successful SaaS transitions.
Cost Optimization & Operational Efficiency – Developed cost-reduction strategies, streamlining digital workflows, enhancing user adoption, and minimizing implementation risks.
Risk Mitigation & Agile Execution – Adapted project plans to accommodate scope changes, ensuring minimal impact on budgets, project margins, and implementation timelines.
Newell BrandsSAP BI Functional Manager
Nov. 2015 - Mar. 2018Greater Atlanta AreaImplement SAP BW projects for Newell Brands and enable information delivery at Newell. Projects delivered on include SAP BW 7.4 Upgrade, SAP integration of acquisitions, SAP APAC Project, New Service Level Metrics Dashboard, and Daily Sales Reporting Redesign on SAP HANA.
• Lead on BI Integration and data management projects
• Facilitate workshops with end users for requirements gathering, report design, dashboard design
• Excellent understanding of the concepts of business process measurement, including the definition and specification of Key Performance Indicators and formulation of metrics
• Work with internal customers to can explain technical concepts in terms that the business understands
Best BuyProject Consultant
May. 2015 - Nov. 2015Mexico City Area, MexicoProject integrates Best Buy Mexico’s SAP Retail Systems to its ecommerce platform. Perform Business analyst functions as a part of the core project team between US & Mexico.
Daimler AGIT Business Relationship Manager - Independent Consultant
Jul. 2014 - Jul. 2015Portland, Oregon AreaLed cross-functional collaboration between teams in the U.S., Canada, and Mexico to modernize Daimler’s time and attendance systems. As the IT Business Relationship Manager, I spearheaded the migration from Timelink to Kronos 7.0.5, ensuring a seamless transition through strategic planning, stakeholder alignment, and risk mitigation. Key Contributions:
Business & IT Alignment – Translated business requirements into actionable IT solutions, collaborating with architecture teams, Time & Attendance support, and software vendors.
Process Optimization – Designed complex attendance rules and reporting mechanisms tailored to labor union requirements, streamlining workforce management.
Bilingual Documentation & Change Management – Developed comprehensive training materials and process documentation in English & Spanish, ensuring clear communication and adoption.
Testing & Quality Assurance – Led business user testing, issue tracking, and risk management, ensuring system reliability before go-live.
Project Leadership & Governance – Managed project scope, timelines, and vendor coordination, driving successful implementation within budget and on schedule. By bridging business needs with IT execution, I played a pivotal role in ensuring Daimler’s workforce management systems were modern, compliant, and efficient.
Columbia Sportswear CompanySAP BI Functional Manager - Independent Consultant
Mar. 2013 - Jun. 2014Portland, Oregon AreaLed business intelligence (BI) transformation efforts by migrating SAP ECC reporting to cloud-based analytics tools, ensuring scalable, data-driven decision-making. As a key liaison between business stakeholders and IT, I drove BI strategy alignment, stakeholder engagement, and technical execution. Key Contributions:
Business Intelligence Strategy & Migration – Partnered with stakeholders to define reporting requirements, ensuring a smooth transition from ECC to cloud-based BI solutions.
Stakeholder Engagement & IT Alignment – Built strong relationships across all organizational levels to translate complex AFS (Apparel & Footwear Solution) reporting needs into actionable BI solutions.
Data Modeling & Report Development – Designed and tested intricate allocation reports, optimizing data model integration for improved visibility and accuracy.
Quality Assurance & Testing – Led functional unit testing, collaborated with developers to resolve defects, and ensured reporting accuracy before deployment.
Change Management & Training – Developed comprehensive training documentation and conducted end-user training to drive adoption of new cloud-based BI tools. By bridging the gap between business needs and IT execution, I played a critical role in modernizing Columbia Sportswear’s BI reporting, enhancing data-driven decision-making, and driving stakeholder collaboration.
Newell RubbermaidSAP BI Functional Analyst
Jan. 2011 - Aug. 2012Greater Atlanta AreaLed business intelligence (BI) initiatives to support both live operations and new business go-lives, ensuring data-driven decision-making across the enterprise. As a key player in Project Catapult to deploy SAP systems globally, I optimized reporting, streamlined data consolidation, and enhanced business processes through strategic BI solutions. Key Contributions:
Business Intelligence & Analytics – Developed real-time analytics for live businesses while preparing new divisions for SAP go-live using SAP Business Objects (WebIntelligence) SAP Business Explorer, and Tableau.
Requirements Gathering & Functional Design – Defined Scope Change Requests (SCRs), developed functional specifications, and ensured reporting solutions met evolving business needs with with SAP SD (Sales & Distribution) within the Order-To-Cash (O2C) Business Unit.
Testing & System Readiness – Conducted regression testing, UAT, and functional testing throughout development cycles using HP ALM and SAP Solution Manager, ensuring high-quality BI solutions.
Dashboard & KPI Development – Built interactive dashboards in Tableu and SAP Business Objects to track performance metrics, empowering senior leadership with actionable insights.
SAP Integration & Data Consolidation – Led large-scale SAP integration for existing divisions accross LATAM and other acquisitions, improving cross-functional data consistency.
Advanced Predictive Analytics – Utilized Alteryx and Llamasoft/Coupa for supply chain & S&OP data modeling, enhancing operational forecasting.
Stakeholder Collaboration – Partnered with business leaders, developers, and architects to design BI solutions that improved enterprise-wide information delivery.
Change Management & User Adoption – Developed training materials, user guides, and workshops to drive BI tool adoption and ensure smooth transitions for end users.
Newell RubbermaidIT Analyst - Latin America Division
Jan. 2009 - Dec. 2010Miami/Fort Lauderdale AreaPlayed a critical role in SAP implementation as the process owner for Order-to-Cash (OTC) and SAP SD within the LATAM region. Acted as a business subject matter expert (SME), bridging business requirements with IT solutions while leading Business Process Champions to ensure a successful rollout. Key Contributions:
SAP Implementation & Process Ownership – Led OTC (SAP SD) process design, ensuring alignment with business needs and successful adoption.
BI & Reporting Integration – Managed IT projects to integrate non-SAP data into SAP BW reporting tools such as Dashboards, BEx Analyzer, and SAP BusinessObjects (BOBJ) 3.1.
Business & IT Liaison – Acted as the primary point of contact between regional business teams and IT, translating functional needs into technical solutions.
Training & Knowledge Sharing – Provided process guidance and support to regional teams, ensuring smooth SAP transition and adoption.
Newell RubbermaidSales & Pricing Coordinator
Apr. 2007 - Dec. 2008Miami/Fort Lauderdale AreaManaged pricing, sales operations, and master data management across multiple business units, ensuring data integrity, consistency, and accuracy in both Legacy Systems and SAP. Worked cross-functionally with Sales, Marketing, and Finance to standardize pricing structures across the LATAM region. Master Data Governance – Maintained and updated SAP Master Data, ensuring accuracy in pricing, customer, and sales data.
Pricing Architecture Optimization – Collaborated with Marketing & Finance to streamline pricing structures across multiple business units, improving efficiency.
Legacy & SAP System Transition – Managed data updates and validation efforts to maintain consistency across systems during SAP migration.
Sales Operations Support – Worked closely with the Sales team to provide pricing insights, sales data analysis, and customer segmentation reports to improve sales efficiency.
Quote & Discount Management – Assisted in managing special pricing agreements, promotions, and discount structures, ensuring accurate execution in SAP and legacy systems.
Sales Performance Tracking – Developed and maintained sales reports and dashboards, tracking key metrics to support sales forecasting and decision-making.
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