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Work Background
OCESAGerente de Eventos CCXP
Aug. 2024 - May. 2025Mexico City, Mexico
Gamers Unite MéxicoOperations manager
Mar. 2023 - Aug. 2024Ciudad de México, México
ARENA ESPORTS GGHead Of Sales Marketing
Aug. 2022 - Mar. 2023Mexico City, Mexico
WebediaProject Manager Sr
Mar. 2022 - Aug. 2022Mexico CityProject Management for Ubisoft Latam YouTube Channel
ARENA ESPORTS GGHead Of Marketing
Sep. 2019 - Jun. 2021Mexico CityDesigned a new form to present results for clients, which has helped them have a better sense of
their campaigns’ impact among the underserved young adult community.
Created and developed new strategies for different partners.
Responsible for leading the Esports design and marketing teams (4 direct reports) aimed to develop
campaigns and partnerships that drive awareness and conversation to the in-development Esports
industry in Mexico
Comunicación Inteligente CMBChief Strategist
Mar. 2018 - Sep. 2019Mexico CitySet a core mission and purpose for the company.
In charge of planning and excecution of new business ideas to revamp the company.
Established direct contact with diverse media, to improve reach with organic communication, even
managed to have a couple of segments on espn and Fox Sports, and a column in El economista.
Developed a new team covering different areas from managers to interns.
Direct contact with diverse groups for public relations and community growth, like IMEF and
COPARMEX, even attending and improving the youth leadership community.
Increased company income by 30%in 9 months.
8 direct reports supporting different areas of the company.
IMS Internet Media ServicesSenior Brand Strategist For gaming platforms (Twitch and EA)
Feb. 2017 - Jan. 2018MexicoDevelop strategies for brands to implement on the platform
Analyze data on the platforms to captivate more clients.
Help the sales team with presentations and focus on clients to achieve better results.
Sell and distribute commercial spaces within the platforms.
Develop new projects to increase revenue.
6SensemxCMO
Sep. 2016 - Sep. 2019Mexico City Area, Mexico- In charge of PR, communications and commercial opportunities.
- Stablished alliances between the organization and several commercial allies.
- Obtained over $500k MXN in ad equivalence with Interviews on TV, Magazines, Newspaper and Radio.
- Increase Facebook Fans from 1k to 23k organically.
- Reached LLN in just 1 year.
- Champions of the Lenovo Legion Heroes of the storm championship.
- Strong Alliance with Sennheiser.
- Worked with several influencers to reach more community so they feel involved with the brand.
StarcomDigital Account Manager
Jan. 2016 - Feb. 2017Mexico City Area, MexicoDigital Account Manager for Samsung Account
Teamlead, Interviews and selection of Teammates in order to create and implement Samsung Online Strategy Working closely with the major media representatives (Google, Facebook, Twitter, etc.) to deliver best solutions available and implement Betas and Brand Insights test. (OnGoing)
Youtube Top Ads March 2016 (Top 3 all owned by Samsung) With efficient retargeting and increasing the investment on digital videos.
Reached a 70% VTR in Galaxy Guru Videos with a positive remarketing campaign showing people different videos within the Youtube platform.
Implementation of the online strategy with week by week optimization for better results decreasing eCPC from $16 to $8 (MX$) Through content Marketing and the increased investment in video campaigns, we managed to decrease the eCPC with an increase in clicks of 210%.
Kia MotorsDigital Marketing Assistant manager
May. 2015 - Oct. 2015Mexico City Area, MexicoManaged with the agencies all digital marketing activities form supervising media buying (Search, Display, Video and Audio) to self generate content according to the channels.
Digital Alignment and execution of event coverage with different channels such as Youtube Live, Periscope etc. Successful influencer campaigns with different Youtubers (Yosstop and Yayo from No Me Revientes). -> Impact: 600k organic views in a month
Set up vast tracking and reporting with Google Analytics and Omniture. Used information to analyze website traffic optimize UX on website.
Decreased eCPC by 74% from $21.7 to $5.5 (MX$) with efficient programmatic buy (MediaMath) targeting specific audiences and by optimizing creative storylines increasing reach as well.
Efficient scaling in Youtube views from 150k to 9.9mio within 4 months maintaining a CPV of $0,32 (MX$).
Decrease eCPL from $275 to $88 (MX$) by extensive testing of different CTA and creatives to increase test drives, dealer visits, quote requests.
Starcom MediaVest GroupDigital Account Coordinator
Jul. 2014 - Apr. 2015Media Planning for different accounts. Implement programmatic buy with platforms such as MediaMath. Increase CTR on campaigns from 0,18% to 0,75% maintaining the reach by optimizing media and formats. (Banamex) Implementation and optimization of retargeting campaigns (Expedia) Using dynamic ads to be more assertive about the destination the user was more interested in. Increasing sales in 5%.
COMMERCIAL MEDIA BIZCOM S.A. DE C.V.Digital Manager
Apr. 2011 - Aug. 2014Sell and promote Websites, DSP and Comunication Services Manage campaigns on different platforms Google, Facebook and DSP: AdTaxi, optimized for branding and lead generation campaigns with an eCPL of $120 Sell Inbound Marketing campaigns with Grou (Hubspot Partner) increasing Digital revenue for an extra 1M MX$ Increased Digital Income by 25% By attaining new and better partners with different networks. Partnering with different and more effective media helped us increase sales volume in digital income. Acquire new Media from Latam to represent Business Development, partners like Grou, Futbol Sites, and local newspapers.
Apollo GroupIntern
Jan. 2011 - Jan. 2011- Desarrollo digital - Creación de materiales didácticos - Marketing y desarrollo de nuevas herramientas - Desarrollo de promociones
enmarcabecario en diseño de marcas de experiencia
May. 2010 - Feb. 2011- Branding - Creación de nuevas marcas - Desarrollo de materiales diversos - Desarrollo de planes de medios - Diseño editorial - Ilustración
Grupo Medios EditoresBecario en Diseño
Jan. 2006 - Jan. 2007- Diseño Editorial - Diseño Publicidad en Editorial - Diseño, Impresión y colocación en exteriores - Manejo de contenidos - Publicidad, ventas y creación de dummies
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