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Work Background
Leia.uaCEO | CMO
Apr. 2024 - Jul. 2025Kyiv, Kyiv City, UkraineDefined strategic vision — set project goals and KPIs to align with long-term growth objectives. Financial & operational leadership — managed budgets, optimized resource allocation, and reduced operational costs while maintaining quality. Team building & culture — formed a high-performing team, introduced effective motivation systems, and nurtured a strong corporate culture. Brand transformation — executed a full rebranding of leia.ua, including brand identity, product line refresh, and market positioning. Marketing & PR excellence — developed comprehensive marketing plans and PR strategies, ensuring consistent brand messaging across channels. High-impact campaigns — launched creative influencer and celebrity marketing campaigns that boosted brand awareness and engagement. Digital presence — strengthened the company’s online footprint and community growth (see Instagram: @leia.ua).
ÜLKA companyCMO
Sep. 2023 - Feb. 2024Kyiv, Kyiv City, UkraineGrew marketing team from 3 → 10 specialists (creative, PR, event, SMM, influencer). Increased brand awareness in the US via celebrity influencer marketing. Developed B2B marketing strategies with measurable monthly ROI. Researched 25+ international markets & prepared sales materials for global expansion. Supported sales teams with creative tools to attract clients and close deals. Organized B2B partner events in Ukraine; participated in global beauty exhibitions (Dubai, Bologna, Kyiv). Managed crisis PR with a successful neutrality strategy. Created brand positioning to highlight identity & competitive advantages.
SODADirector of Business Development
Dec. 2021 - Feb. 2022Kyiv, Ukraine𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:
• Successfully managed a team of 60 employees, including 4 key directions - SMM, performance, SEO, strategy. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Analyzed the market, trends, strengths, costs, conducted marketing research, identified new opportunities, and set marketing strategy vectors.
• Identified the needs of a client from the Forbes TOP-100 companies with a turnover of $16.5 billion per year and prepared the team for debriefing.
• Upgraded current products and developed new services and products based on competitor analysis, customer feedback, and team preferences.
• Acquired valuable information about the requirements of marketing directors of banks based on experience working with clients in the financial sector. Developed an improved proposal with a focus on the banking industry. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 ＆ 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧:
• Optimized the partner network by selecting new contractors. Chose a cost-effective contractor for aerial drone photography of new construction projects.
• Successfully acquired 4 major clients for the agency utilizing the 'Jobs to be Done' (JTBD) sales approach, focusing on key tasks and needs. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Optimized barter marketing expenses by 14,5%, resulting in increased efficiency and profitability of the company's marketing efforts.
TDAABrand Manager Private Label on Amazon
Feb. 2017 - Aug. 2021Kyiv, Ukraine𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Conducted market analysis and successfully selected high-margin products, resulting in a margin of 200%-300%. Company profitability increased by 38.5% due to strategic product portfolio development. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Successfully launched 4 products on Amazon, with 3 becoming Best Sellers. Resulted in a 9-fold increase in revenue. • Achieved 95% conversion rate for one product through SEO optimization of the listing. 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 ＆ 𝐑𝐢𝐬𝐤 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Prevented freezing of hundreds of thousands of dollars and withdrew 100% of company funds within 1 day during Wirecard and Payoneer issues, thanks to collaborative development of a 10-year financial plan with the company's financial expert. • Participated in legal and financial support during the sale of the company.
A2Marketing Director
Apr. 2014 - Feb. 2016Kyiv, Ukraine𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Built an efficient marketing team that achieved KPIs.
• Under my leadership, the team of usability analyst, SEO, and PPC specialist brought Kvartirkov to the 3rd place in terms of website traffic among competitors. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Increased company revenue by 12% through expense optimization, new market entry, and business expansion. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Successfully controlled unit economics in collaboration with the CEO and financial accountant, ensuring consistent profit growth. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐤𝐢𝐥𝐥𝐬:
• Enhanced brand recognition of sportpartner nationally through successful partnership with OTTO, content plan development for email campaigns, and social media page strengthening. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ＆ 𝐏𝐑:
• Implemented 19,600 new apartments in Kvartirkov within 2 months. After a year, introduced a subscription fee with an 83% conversion rate to payment.
• Increased registrations on Love.ua by 217% in 6 months: the number of users grew from 4,900 to 15,000+ through omnichannel strategies (key channel - affiliate marketing).
• Organized a free PR campaign with participation in the "Startup of the Year" nomination by Aristocrats radio, enhancing Love.ua's reputation.
• As a pioneer, promoted the dating service through PR campaigns and media, increasing online media coverage and user registrations.
• Launched and positioned Quests.com.ua as the 3rd place in the booking market among 25+ competitors through omnichannel marketing.
• Increased revenue of sportpartner.com.ua by 2.1% through marketing tool optimization (email marketing, SEO, contextual, targeting).
OTTOMarketing Manager
Jun. 2013 - Apr. 2014Kyiv, Ukraine𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
• Built an efficient marketing team that achieved KPIs. Formed and trained the team, established processes for internal and cross-departmental collaboration within the company.
• Developed and implemented a strategy for effective online sales, resulting in a 47% increase in sales volume.
• Created and implemented a loyalty program for different target audiences, including the integration of a call center for the company for the first time. As a result, revenue increased by 7%.
• Designed and implemented website usability improvement projects through A/B testing, resulting in a 2.3% increase in sales.
• Introduced email marketing for the company for the first time, with this channel contributing 30% of total revenue on a monthly basis. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐤𝐢𝐥𝐥𝐬:
• Introduced a sales incentive program through partner channels for the company for the first time, generating additional monthly revenue of €3000.
• Successfully conducted a PR campaign as part of a collaboration, reaching an audience of 20,000 while reducing budget costs by 10 times. Increased market visibility.
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