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Work Background
Selling Wine StrategiesCo-Founder & VP of Community and Marketplace
Feb. 2024Sonoma, California, United StatesSelling Wine Strategies offers wine sales and marketing strategic coaching services and hosts TheWineProGrapevine.com online community where wine sales and marketing professionals can network,learn and collaborate.
Sonoma Valley Trail RidesWrangler, CSW and Tour Guide
Feb. 2019 - Jul. 2021Sonoma, California, United StatesHorse wrangler and tour guide. Provide wine country visitors a unique way to tour the vineyards--on horseback.
Sonoma Valley Trail RidesWine Sales and Marketing
Feb. 2019 - Jul. 2021Sonoma, CA-Booking system specialist.
-Marketing and public relations manager.
-Vineyard tours on horseback at 3 vineyard locations.
-Riding instruction for all levels of riders while leading tours and private riding instruction.
Uncorking Wine CountryFounder & Certified Specialist of Wine
Apr. 2016 - Jan. 2024Sonoma, CAI founded Uncorking Wine Country to share the art of wine with Napa and Sonoma visitors who want to learn what wine tasting is all about. Program Development
Business Operations
Winery Partnerships
Marketing and Promotion
Lasseter Family WineryWine Specialist
Jun. 2015 - Mar. 2016Glen Ellen, CA-Guest Relations: Winery and vineyards tours and tastings
-Wine Sales
Little Vineyards Family WineryTasting Room Manager
Apr. 2013 - Mar. 2015Glen Ellen, CA-Wine Sales
-Guest Relations
-Email Marketing
-Website maintenance
SuccessFactorsSupport Communications Manager, Support Innovations
Jan. 2012 - Sep. 2012San Mateo, CAResponsible for crafting and executing a communications strategy for SuccessFactors' Customer Success Innovations team. Developing and managing an outreach program to transform the client technical support experience.
Castlight HealthCorporate Marketing Consultant
Apr. 2011 - Sep. 2011Developing corporate communications content, including web site, conference planning and speaking engagements, PR/press/media outreach and corporate/sales materials.
RGlobe Inc.Marketing Director (Consultant)
May. 2010 - Aug. 2010Working with the founding team of RGlobe to hone their corporate and product messaging, refine their brand and redevelop their web content and sales collateral to represent their innovative SaaS tools for collaborative selling with the power of social knowledge.
ChrissFife ConsultingMarketing Strategist
May. 2008San Francisco• Branding, positioning and message development, including content creation for new companies and products
• Developing marketing strategies for B2B and B2C clients, including advertising, product marketing, copywriting, collateral design and multimedia pieces to help companies engage in their market conversation, generate awareness, increase sales and increase customer retention/participation
• Executing tactical activities for brand development and lead generation including social media, PR, content marketing, website development, media buying, SEO and influencer engagement
• Using directed improvisational acting to help business teams and individuals overcome business and personal challenges so they can connect with others, actively participate in conversations and be engaging.
Alter-G, Inc.Director of Marketing
Jun. 2007 - Mar. 2008• Developed go-to-market strategy with dual-launch plan for high-end professional athletic and medical rehabilitation markets • Developed brand strategy, messaging and partnership program • Implemented online and print ad campaigns, created conference/events annual plan, managed market opportunity pitching, designed and wrote all sales tools • Managed PR, media outreach, news releases and product reviews including video series with Nike professional runs, case studies on several NBA players and the Oakland Raiders and video interview with amputee tri-athlete
Splunk IncMarketing and Public Relations
Feb. 2005 - Apr. 2007• Successfully launched company at major open-source trade show • Led brand development and managed brand strategy and messaging • Directed all media and analyst relations activities including winning Computerworld Horizon Award, Launching Sysadmin of the Year, being named 2006 “Cool Vendor in IT Operations” by Gartner, winning 2007 Datamation Product of the Year Award for Compliance Software and 2007 CODiE Award 4 • Developed all lead-gen, both online and events, drawing more than 25k leads • Wrote all web copy, product collateral, advertising copy and newsletters, as well as responsible for website content management and collateral design
Pacific ExchangeRegulatory Communications Manager
Jul. 2004 - Jan. 2005• Improved overall communications across 4 teams within the Regulatory department of a major world financial exchange including identifying and closing major gaps in communications, managing flow of information between SF, NY and Chicago offices, writing all regulatory news emails and attending out-of-department meetings to ensure Regulation Department was informed of projects being undertaken throughout the Exchange • Managed all SEC communications and surveillance project announcements
Peace4KidsNon-Profit Volunteer President and Co-Founder
Apr. 2004 - Jul. 2011Executive and State Department responsible officer for high school student exchange, J-1 visa sponsor program.
Face The WorldDirector of Marketing and Business Development
Jun. 2000 - Sep. 2003• Led new business development and partner negotiations • Developed 3 new programs (product development) and managed designation process through the US State Department • Created partner marketing strategy to market all programs to international partners • Wrote press releases, newsletters and website content
San Domenico SchoolDirector of Alumni Relations (1 Year Contract)
May. 1999 - Jun. 2000Drove all alumni activities and fundraising efforts for the schools 150th anniversary year.
AYUSA International/AuPairCareOverseas Recruitment Director
Feb. 1998 - Apr. 1999Managed international educational exchange program partner relationships.
American Institute for Foreign Study/Academic Year In AmericaRegional Director
Mar. 1996 - Feb. 1998Managed a field staff of coordinators placing foreign exchange students with host families in 13 states. Oversaw school and community relationships, including PR, marketing and community outreach.
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