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Work Background
MG EmpowerDirector of NORAM Talent Partnerships
Mar. 2025 - Aug. 2025Greater London• Directed North America talent partnerships, enhancing influencer and creator strategies across the U.S. and Canada.
• Led a successful app relaunch, utilising talent-driven campaigns to rebuild user trust and engagement.
• Forged strategic partnerships that significantly accelerated brand growth and cultural relevance. • Championed diverse creator relationships, reinforcing Bumble's position as an inclusive, culture-leading brand.
VaynerMedia EMEADirector of Talent Partnerships at VaynerMedia EMEA
Mar. 2022 - Feb. 2025Greater London• Built and led the European influencer division from inception, establishing a robust framework for influencer marketing.
• Directed influencer strategy across diverse EMEA markets, ensuring alignment with client goals.
• Delivered award-winning campaigns for over 20 global clients, including Durex, Visa, and Bose, driving significant brand engagement.
• Managed and inspired a high-performing team, fostering a culture of growth and innovation.
VaynerMedia EMEASenior Influencer Marketing Manager
Mar. 2022 - Jul. 2023London, England, United Kingdom
MG EmpowerSenior Influencer Campaign Manager
Feb. 2020 - Mar. 2022London Area, United Kingdom• Secured and scaled exclusive influencer contracts for Bumble across five EU markets. • Oversaw 2,200+ influencer campaigns in the UK, achieving over 44 million impressions. • Directed social-first shoots, establishing KPIs and delivering actionable insights for continuous improvement. • Collaborated with global communications teams to negotiate influencer partnerships and develop brand strategies.
Helix NYEvent Project Manager
Mar. 2017 - Jun. 2019Greater New York City Area+ Executed events for an invitation-only membership community and social club, bringing together successful, interesting and exceptional individuals in a sophisticated social environment.
+ Worked closely with members and coordinated various private events, providing unique experiences for guests to attend each month.
+ Responsible for all team capacity building, including staffing and training, and creative cocktail menu coordination. + Coordinated client relations and member recruitment, and managed the guestlist for events.
+ Implemented follow up strategies and reported ROI at the close of events.
Hero CollectiveSenior Influencer Campaign Manager
Jun. 2015 - Oct. 2019New York, NY• Designed and executed large-scale influencer campaigns for global brands like Jeep, HP, Amex, and Converse, enhancing brand visibility.
• Managed over 100 creators per campaign, ensuring seamless talent sourcing, contract negotiations, and content approvals.
• Directed multi-million-dollar budgets, developing integrated content strategies across social, digital, and experiential platforms. • Produced an award-nominated digital content series, merging branded storytelling with authentic creator perspectives.
Scallywag and VagabondSocial Media Strategist and Contributing Writer
Jan. 2013 - Aug. 2013Greater New York City Area+ Planned and managed Social media optimization, including strategic development across various platforms including Facebook, Instagram, Twitter, Pinterest, Flickr, StumbleUpon and more.
+ Monitored and analyzed traf c performance while developing techniques to increase social media presence relative to targeted viewers.
+ Consistently provided highly fascinating content as a contributing writer on a strict deadline. + Assisted editor with copy-writing and making sure content was appealing and informative.
Marketing S&GEvent Assistant
Dec. 2012 - Mar. 2013Greater New York City AreaManaged media relations, event activations, costume design, event staffing and new business development. Creative control on site of venue and events including overseeing staff and clientele. Clients included: Provocateur Nightclub, Masquerade Motel concert venue, Gansevoort Hotel, Kiss and Fly, Red Room, and private events.
PR ConsultingIntern
Jan. 2011 - Feb. 2012New York, NY
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