Havas Media GroupSocial Analyst
Sep. 2019 - Feb. 2020Greater New York City AreaSupported Social Media Buyers with day to day execution of paid campaigns for TD Bank. I focused on building out detailed plan recommendations, executing IO's/contracts, monitoring daily performance/making optimization recommendations, and reconciling monthly billing needs. Actively worked to maximize the performance of client's campaigns across Facebook, Twitter, LinkedIn, Pinterest and other emerging social platforms such as Snapchat. * Quality control trafficking creative and ad tags using 3rd party ad server tools and bid managers * Analyzed campaign performance and recommended necessary optimizations * Oversaw the issuing and updating insertion orders * Contributed innovative ideas and ways to conceptualize about new media avenues * Considered ways to communicate clients' advertising message, that harmonized with the creative strategy * Provided detailed support to Buyers and Account teams * Developed effective relationships with the Account Management groups assigned to your accounts * Helped media teams meet deadlines