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Work Background
Hone HealthSenior Editor
Nov. 2024 - Feb. 2025New York City Metropolitan Area
Linkwell HealthSenior Editor, Product
Mar. 2023 - Oct. 2023New York City Metropolitan AreaOwned the content strategy for the health marketing agency’s consumer health-content platform. Clients included United Health Care, OptumRx, Blue Cross/Blue Shield, Avesis, and Matrix Clinical Care.
● Spearheaded and developed consumer health content articles targeting insurance members. Initiatives focused on evidence-based health information to drive consumer behavior change and decisions. Topics included member benefit programs, chronic conditions, and other wellness subjects.
● Developed SEO-optimized content for blogs, websites, social, email, newsletters, video scripts, and SMS using the Create Once Publish Everywhere (COPE) digital marketing principles.
● Fact-checked and edited content throughout production; Communicated and managed the client review process to ensure evidence-based fidelity. Highlight: Increased the health education content library by 70% by strategizing, planning, and creating 365 pieces of program activation content.
Callisto MediaSenior Editor, Personal Growth and Development Portfolio
Nov. 2017 - Sep. 2022Emeryville, CADeveloped and executed 70+ health and wellness books for the non-fiction book publisher that leveraged data to deliver high-quality content that improved people’s lives. Promoted from Developmental Editor to Editor to Senior Editor within 3 years.
● Used proprietary data methodologies to analyze and identify new content opportunities within the health and wellness space.
● Collaborated with cross-functional teams from design, marketing, and sales to deliver products to market on time and within budget. ● Led 15+ subject matter authors each quarter, top edited nonfiction books for accuracy, relevance, consistency, and user-centered appeal. Highlight: Mental Health Journal for Men, Mindfulness Workbook for Panic Attacks, and A Daughter’s Grief Journal debuted at #1 in their respective category on Amazon; Love & Asperger’s remains in the top 100 of Autism Spectrum Disorder category on Amazon, 3 years after its release.
Healthline MediaEditor and Writer
Oct. 2014 - Nov. 2017San FranciscoServed as a consistent contributor for the leading digital consumer health website in the United States with 68MM visitors.
● Researched and reported evidence-backed features and new stories on chronic conditions, mental health, and health trends.
● Edited stories for the Healthline News and Health Conditions verticals ensuring medical accuracy, content efficacy, and SEO fidelity.
Abate CreativeContent Strategist, Editor, Manager
Oct. 2010San Francisco, CaliforniaProvide content services with a focus on audience engagement programs in the health and wellness space. Exceptionally skilled in converting evidence-based content into consumer-friendly, multi-channel engagement strategies. Experienced in content marketing, planning, and mapping, and user-centered campaigns that drive behavior change. ● Clients include Apple, Callisto Publishing, Co. Cue, Independent Lens, ITVS, KQED Radio, Hone Health, Insight Editions, MTR Marketing, Penguin Random House, Reuters, The Christian Science Monitor, The New York Post, Trip Advisor, and Women 2.0.
Abate CreativeEditorial Strategy and Program Management
Oct. 2010
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