Tracee Meyers - Marketing Manager, TJane & Co

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Work Background

Bear Real Estate GroupMarketing Manager

Jul. 2023Kenosha, Wisconsin, United States

Rishi Tea & BotanicalsMarketing Manager at Sparkling Botanicals by Rishi Tea

Mar. 2023 - Jun. 2023Milwaukee, Wisconsin, United States- Lead various marketing initiatives/ campaigns and worked with different teams internally and externally (agencies) to achieve objectives. Managed weekly agency meetings and provided updates and direction to the Director of Marketing - Partnered with the corporate team at Rishi to develop creative briefs for marketing collateral for retail and regional sales teams - Developed key marketing campaigns across various marketing channels including email, social, e-commerce, web and PR - Weekly and quarterly project management and sales and marketing huddles

FITBENCHDigital Marketing Manager

Sep. 2021 - Dec. 2022Milwaukee, Wisconsin, United StatesManaged content calendar for company wide digital marketing initiatives including e-mail marketing campaigns, social media, SMS, website, app, education and blog Managed company website and e-commerce site using Shopify. Assisted third party in the site migration from Wordpress to Shopify Developed and maintained SEO/SEM strategies to increase exposure and organic traffic Implemented and executed omnichannel marketing automation strategies within CRM and e-commerce site Developed comprehensive promotional marketing campaigns to support all new and current product and partner launches Coordinated with vendors and third party agencies to track projects, advertising deadlines and promotions and ensure time lines were met Measured and reported on KPIs for all marketing initiatives while using A/B testing to maximize ROI Maintained and updated company app using iOS and Google Play Implemented an education platform for continuing education credits for industry professionals Oversaw global and international distribution partners Strong hands-on experience in Adobe Creative Suite Assisted in planning and executing trade shows including, events, education, photo/video shoots and vendor partners Researched and implemented paid marketing opportunities and search

FITBENCHContent Creator and Website Manager

Jun. 2018 - Sep. 2021Greater Milwaukee Area• Oversee all marketing initiatives • Website UI and UX maintenance and updates • Plan and implement all digital and social media strategies • Assist in product strategy and placement within industry • Assist in critical decision making strategies and brand development • Developing and implementing internal brand management strategies

Woodway USAAssistant Marketing Manager

Feb. 2018 - Aug. 2021Milwaukee, Wisconsin, United StatesOversaw all marketing department projects, tasks and structure Managed all digital marketing strategies including e-mail marketing campaigns, social media platforms, webinars, website and blog Developed and maintained SEO/SEM strategy to create incremental exposure and organic traffic Executed omnichannel go to market strategies and campaigns for both B2B and D2C products Managed and maintained company website including layout and design, content creation and e-commerce site using Wordpress and Woocommerce Created local listing strategies (including Google My Business, Bing, Yelp and others) Researched and implemented paid marketing opportunities, search and advertising (PPC, social ads, display ads) Traveled to and assisted in special events, customer interaction and sales at trade shows and conferences Oversaw and assisted in graphic design of all marketing assets including: brochures, sell sheets, flyers, handbooks and advertisements Managed international and national communications with dealers and distributors Assisted with creation of promotional items and giveaways including design and inventory management Managed the analytics of website traffic and e-commerce sites using Google Analytics, Data Studio and Google Search Console to measure KPIs and ROI of all marketing initiatives Managed personal and small business financing opportunities within websites e-commerce structure Assisted with pre and post production marketing media including photography and video production

Tim Soder Physical Therapy, Wellness & Sports PerformanceMarketing

Feb. 2017 - Jun. 2017Las Vegas, Nevada Area• Implement first time marketing strategies according to brand and market segments • Generate a social media presence • Create brand awareness • Measure marketing efforts through Google Analytics • Create marketing materials • Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed

Woodway USAMarketing Associate

Jun. 2013 - Aug. 2016Greater Milwaukee AreaConduct market research to identify new opportunities Gather and analyze customer demographics and behavior data (e.g., web traffic and rankings) Assist with organizing promotional events, including webinars and trade shows Collaborate with the Director of Marketing in creating announcements, press releases, and promotional materials for the website, webinars, eBlasts, social media and trade shows Assist with keeping our website current and relevant Assist with developing and maintaining our online user community forum/platform Create reports on marketing and sales metrics, such as lead generation sources and conversion rates Keep organized records and scorecards of marketing metrics and results of past campaigns Monitor and report on competitors’ marketing activities Develop and maintain a strong understanding of fitness industry intelligence and trends Develop and deliver engaging promotional materials with input from the Director

Nercon Eng. & Mfg., Inc.Marketing Intern

Sep. 2012 - May. 2013Oshkosh, Wisconsin Area• Manage social media programs on LinkedIn, YouTube, Slideshare, Twitter and blog. Responsible for writing posts, creating images, scheduling and back linking strategies. • Publish and coordinate email news and announcements in Constant Contact. Responsible for coordinating and sending nurturing email campaign. In charge of importing and exporting contacts and leads from customer database and merging with email marketing services. • Create advertising collateral for print magazines, digital trade journals and website listings. • Write company news press releases as well as provide editing and proofreading for all marketing and editorial pieces. • Post and update copy, pictures, video to CMS to four company websites. • Creating company and on-line presentations using Powerpoint and Slideshare. • Ability to handle multiple projects and priorities working with various organizational levels.

Green Bay BlizzardMarketing Intern

Mar. 2012 - Jul. 2012Green Bay, Wisconsin AreaAssisted with on-field promotions during all Blizzard home games (selecting contestants, throwing t-shirts, handing out coupons, etc) • Assisted with various point of sale tables during all Blizzard home games • Developed new leads for tickets and sponsorships • Assisted with grassroots marketing material • Helped set up promotional items, programs, giveaways for each home game • Helped coordinate game day staff • Participated with special events and appearances such as parades, charity walks, youth football games, expos, etc. • Brought in new ideas and creativity

Oshkosh North High SchoolHead Womens Soccer Coach

Mar. 2012 - Jun. 2012Oshkosh, Wisconsin AreaCoached and developed young female athletes. Taught proper technique and skill and provided guidance throughout the year.