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Work Background
The University of TulsaMarketing and Communications Specialist
Jan. 2024 - Mar. 2025-Produce 20+ communication efforts quarterly using SEO, digital ads, newsletters, social media, emails, press releases, and marketing materials, increasing engagement by 20%. -End-to-end lifecycle project management of extensive projects, from conceptualization to execution and evaluation, ensuring on-time delivery and achievement of key performance indicators. -Utilize Google Analytics and Adobe Analytics to prepare comprehensive reports for 100+ stakeholders, demonstrating a 35% increase in campaign effectiveness and providing data-driven recommendations. -Curate web copy and content for entire college website, utilizing SEO, resulting in a 37% increase in website traffic. -Led national marketing campaign resulting in improvements in U.S. News & World Report rankings, elevating Cybersecurity 33 spots and advancing Petroleum Engineering into the top 5.
WilliamsEmployee Wellness Specialists
Oct. 2021 - Mar. 2023Tulsa, Oklahoma, United States• Utilized omnichannel marketing strategies to increase revenue and memberships by 26%. • Created and distributed monthly newsletter to 10,000+ employees delivering an average open rate of 38%. • Leveraged trend analysis to organically increase social media following by 33%, achieving 78K views on featured reels. • Ran all operations of the corporate fitness center, including managing direct reports, handling invoices, billing, and deposits, preparing tax reports, and monitoring spending to ensure financial accuracy.
News On 6Sales Promotions Coordinator
Feb. 2019 - Oct. 2021-Created custom B2B and B2C, multi-platform product promotions and sponsorships, driving client sales and increasing revenue by 25%. -Managed all elements of client campaigns, including budgets, creative processes, Google ads, on-air, social media, digital, and outdoor, achieving a 30% increase in promotional value. -Designed and implemented a digital marketing strategy for a high-end personal training studio, reaching 75% capacity within 3 months of opening. -Crafted website and email copy, press releases, client presentations, and commercial scripts, enhancing client engagement by 20%.
NBCUniversalInternational Publicity Assistant
Jul. 2018 - Mar. 2019Los Angeles, California, United StatesContract work consisting of: -Coordinated 10+ international press junkets and media screenings for major film releases, acting as the main liaison for these high-profile events, resulting in increased media coverage. -Supported Senior Executives by organizing 15+ meetings per day, managing complex schedules, editing presentation decks, and distributing internal files, improving executive. -Maintained relationships and served as the main point-of-contact for 50+ international stakeholders within the studio and external partners, fostering stronger collaboration and communication.
News On 6Marketing Coordinator
Mar. 2016 - Jul. 2018-Coordinated all aspects of 100+ talent appearances and community outreach events, including contract negotiations, press releases, and on-air promotion, increasing community engagement by 20%. -Collaborated with the sales department to execute, track, and analyze trends for internal/external social media accounts, presenting findings to Senior Executives that led to a 15% increase in social media engagement. -Communicated with CBS and the CW Network third parties to ensure Co/Op elements were completed effectively, including trafficking promotional elements, purchasing merchandise under budget, and coordinating casting calls, resulting in successful promotions and cost savings of 10%.
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