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Work Background
Legit FreshChief Marketing Officer
Jan. 2025
Accel EntertainmentSenior Vice President Marketing
Dec. 2023 - Jun. 2024Greater Chicago Area· Hired to assess talent, team structure, and marketing capabilities to rebuild for future growth · Oversaw marketing team of 25 across strategy, creative, promotions, field marketing, loyalty, and digital
BLissful ThinkingMarketing & Digital Strategy Consultant
Jun. 2019Greater Chicago Area· Provides Brand Strategy and Digital counsel to purpose-driven and global organizations across a variety of industries to drive growth and transformation (including Ferrara, Kindess.org, Good-Loop, Ad Net Zero, Small Good LTD, and Chicagoland Food & Beverage Network)
Merrick Pet Care, Inc.Vice President, Marketing, (Merrick Petcare-Division of Nestle)
Jan. 2019 - Feb. 2022Greater Chicago Area· Grew and revitalized the Merrick portfolio of Brands. Led Marketing and Communications: consumer insight and segmentation, advertising, media planning and measurement, social media, digital and email marketing
· Led re-positioning, re-branding, and consumer segmentation for Merrick master brand; partnered with agencies to develop breakthrough ad campaigns
· Roadmapped and built Merrick’s eCommerce marketing capability, resulting in a new organizational structure and business processes to drive market speed and improve ROAS
· Player coach mentality - managed teams and agency relationships
Merrick Pet Care, Inc.Director, Marketing (Merrick Pet Care-Division of Nestle)
Sep. 2017 - Dec. 2018
MotorolaSenior Director, Head of North America Marketing
Jul. 2015 - Dec. 2016Greater Chicago Area· Oversaw consumer marketing across the US and Canada · Responsible for consumer engagement efforts, including social media, digital marketing, new product launches, advertising, email marketing, and website/blog
· Collaborated with carrier and retail partners (Verizon and Best Buy) to create best-in-class merchandising, training & education initiatives, advertising, and co-marketing materials
MotorolaSenior Director, Global Social Media
Jan. 2014 - Jul. 2015Greater Chicago Area· Built global strategies and processes for social media teams in 10+ countries
· Developed and rolled out global tool kits and oversaw onboarding/implementation of a singular CMS platform
· Launched Motorola’s first global social media campaign #ChooseToStart, an Instagram program that delivered 3x engagement rates and won Silver at Chicago Addy Awards, and was a Shorty’s finalist
PepsiCoDirector, Digital & Social Media (Quaker Foods)
Jan. 2011 - Jan. 2014Chicago, Illinois, United States· Hired to help build and accelerate Quaker's digital marketing capabilities
· Responsible for all things digital across the entire Quaker portfolio: created a long-term vision, short-term strategies, and real-time execution of Quaker's digital presence
· Oversaw paid digital media planning and related creative development, driving a 2x increase in digital spend YOY. · Managed all social media content development and community management, working closely with agency partners, customer service, and internal stakeholders · Revamped Quaker.com and CRM program to offer customized content across consumer segments
· Educated and inspired the organization about living and working in this new digital world
· Launched a Quaker employee-only twitter handle and held monthly educational events
DigitasAssociate Director, Digital Marketing
May. 2009 - Jan. 2011Greater Chicago Area· Led digital, mobile, and social media marketing efforts for Miller Lite
· Created an innovative integrated content marketing program that drove sales and brand relevance with a key demographic
· Part of the team that re-invigorated Fosters Beer brand with a refreshed “How to Speak Australian” TV campaign along with corresponding print, OOH, and website
Beam SuntoryBrand Manager, Tequilas
Jun. 2006 - Jun. 2008Greater Chicago Area· Built a successful turnaround/competitive response plan for challenger brand El Tesoro. With limited budget and resources, identified new female consumer target and leveraged strong brand heritage positioning to deliver reimagined packaging, point of sale, website & email marketing. Plan resulted + 5% sales growth
· Partnered with Starbucks Coffee Company for multi-million dollar entry into the liqueur category. Product launch surpassed benchmarks; awarded Best New Product by leading trade publication
Beam SuntoryAssociate Brand Manager, Starbucks Liqueurs
Jun. 2004 - Jun. 2006Greater Chicago Area
General MillsAssociate Brand Manager
Sep. 2002 - Jun. 2004Minneapolis, Minnesota, United States· Gained foundational brand management skills while managing day-to-day business (forecasting, data analysis, etc.) for complex multi-sku business. Oversaw licensing agreements and partnerships with Hollywood studios
· Advanced cross-functional commercialization process for high profile $40M new product introduction in refrigerated dough
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