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Work Background
InclusivelyVP Marketing, Enterprise
Jun. 2023 - Jul. 2024
MayayesFreelance Marketing Consultant
Jan. 2023
3DLOOKVP of Marketing
Oct. 2022 - Feb. 2023
Remarkety (Acquired by Namogoo)VP of Marketing
Jun. 2020 - Jun. 2022New York, New York, United StatesRemarkety is a multi-channel eCommerce Marketing Automation Platform (email, SMS & Social media) that combines eCommerce data, shopping behavior, and predictive algorithms using AI & ML. SaaS. Remarkety was successfully acquired by Namogoo.com in 2021. I played a pivotal role, leveraging my expertise in leading cross-functional teams to drive cohesive revenue growth in the dynamic SaaS landscape. This strategic leadership contributed significantly to achieving successful M&A transitions, starting from $1M ARR milestones. Directly responsible for the growth of the company in the year leading to the acquisition and played an active role in the acquisition process.
Fr8HubVP of Marketing
Feb. 2019 - Apr. 2020Greater New York City AreaFr8Hub is a cloud-based digital marketplace startup that simplifies the once-complex process of international over-the-road (OTR) shipping. www.fr8Hub.com Oversee all Marketing efforts - brand and performance. Develop marketing strategic plans for the US/ Canada and Mexico Markets. focusing on brand awareness and Lead Generation.
The Council for Professional RecognitionDigital Marketing & Social Media Manager
Apr. 2017 - Feb. 2019Washington D.C. Metro AreaThe Council for Professional Recognition is an international nonprofit
organization that promotes, improved performance and recognition of
professionals in the early childhood education of children ages birth to 5 years
old.
● 43% Increase in social media followers
● 17% Increase of DOD-CDA Candidates
● 71.4% growth Cyber Monday sales
● 24.2% growth in CounciLINK newsletter subscribers.
StructuredWebDirector of Marketing Services
Jan. 2009 - Jan. 2017New YorkStructuredWeb is an integrated channel marketing automation platform (SaaS). Designed, developed and executed strategic marketing programs for top-tier clients including Cisco, Westcon - Comstor, Intel, Amazon Web Services, VMware, Tibco, Ciena, Veeam and General Electric. ●Created and successfully implemented Cisco mConcierge program. mConconcierge is an award-winning integrated marketing planning and execution program providing virtual marketing coverage to over 1000 Cisco commercial partners worldwide. Continually introduced scalable partner marketing innovations reducing the cost of traditional integrated partner campaigns by 350%. ● Deployed the strategy for the creation of VMware's Global Partner Demand Center supporting 15,000+ partners worldwide. The outcome was incremental revenue, strong ROI increased partner loyalty and reduced annual costs.
Roltime LTD.Director of Marketing, Advertising, PR and Events - Swatch, Calvin Klein & Kenneth Cole
Jan. 2007 - Jan. 2009Roltime is Israel’s exclusive importer and marketer of world-leading watch brands including Omega, Tissot, Longines and Gucci and designer watch brands such as Swatch, Calvin Klein and Kenneth Cole. Created, managed and launched "Swatch Beach" which received worldwide recognition in partnership and budget granted directly from leadership at Swatch headquarters. Executed successful promotional activities that lead to increased revenue, recognition and promotion on live TV. https://www.youtube.com/watch?v=sMU-PE8iud0
Solgood CommunicationDirector of Marketing ,Advertising, PR and Events
Jan. 2002 - Jan. 2006Solgood Communication group is an Israeli market leader in distribution and
support for telecommunication products and systems with exclusive
representation of SK Telecom, the largest mobile provider in Korea.
● Managed the group's marketing strategic plans and budgets for the
following brands: SK Telecom, Philips and I-mate
● GTM for: SK 3G, SK slider, super slider, and color slider mobile phones
● The SK slider was the number 1 selling mobile phone shortly after it was
launched.
Bar-Lahavi-Koren- Expert Saachi & Saachi Advertising AgencyDirector Client Services
Jan. 1998 - Jan. 2002Bar-Lahavi-Koren- Expert Saachi & Saachi Advertising Agency/ Director
Client Services
1998 - 2002
Managed the agency’s brands: Givenchy, CHANEL, Elizabeth Arden, Nivea,
Benetton, Kenneth Cole, Avon, Nikon, and Internet Gold.
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