phoenix exercise & life ltd.Gym owner, trainer and educator
Jan. 2002United Kingdom, LondonFounded as a mobile personal training company covering West and Southwest London, Phoenix branched out into contract work, implementing systems and staff into high-end London gyms. Innovating personal training systems that maximised efficiency and workflow for both trainers and clients. With over 20 trainers in 3 gyms, we ended up opening our own facility in Wandsworth Common, Southwest London. The Train Station Gym (www.thetrainstationgym.co.uk) was born in 2012 and designed to offer professional level strength and conditioning services and facilities at a bespoke level for 1-1 clients and for group exercise. As part of the development of the staff, we implemented training and development to meet the standards we required - this eventually developed into the Academy of Fitness and High Performance when 2 of the 3 gym founders moved to Australia.