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Work Background
Oh Yeah! Marketing & MediaDirector & CMO
Jul. 2025South AfricaYour Strategic Marketing Partner - Without the Full-Time Commitment! I offer senior-level marketing expertise on a flexible, fractional basis - bringing the strategic leadership of a Chief Marketing Officer without the overhead of a full-time hire. Whether you need high-impact brand strategy, go-to-market planning, or campaign execution, we plug in exactly where you need us, when you need us. Ideal for startups, scale-ups, or established brands, our model is built for agility, cost-efficiency, and results. We operate as an embedded extension of your team (on a part-time or project basis) offering big-agency thinking without the inflated costs.
Core Group Southern AfricaNintendo & GoPro Senior Marketing Manager
Mar. 2023 - Jun. 2025South AfricaDevelop and execute integrated, multi-channel strategies driving brand growth, customer engagement, and revenue through strategic partnerships, retail and e-commerce campaigns, and high-impact activations for the Nintendo and GoPro brands.
Core Group Southern AfricaNintendo Marketing Manager
Mar. 2020 - Mar. 2023South AfricaDevelop and execute integrated, multi-channel strategies for hardware, software, and accessories, driving brand growth, customer engagement, and revenue through strategic partnerships, retail and e-commerce campaigns, and high-impact activations for the Nintendo brand.
Gamefinity (formerly Ster-Kinekor Entertainment)Product & Marketing Manager: Third Party Publishers (WB Games, Bethesda, Konami)
May. 2014 - Mar. 2020South AfricaDeveloped and executed go-to-market strategies across ATL and BTL channels for major gaming brands, managing budgets and marketing mix for optimal product visibility to meet business goals.
Oversaw design, approval, and deployment of marketing assets, collaborating with international teams to ensure brand consistency across all platforms.
Led cross-functional coordination with agencies and vendors for social media, PR, and digital campaigns, ensuring on-time, budget-compliant delivery.
Built and maintained strategic partnerships, conducting market research and post-campaign analysis to drive insights and continuous improvement.
Craving NovityPR & Communications Account Manager
Jul. 2011 - May. 2014South AfricaKey Accounts: Sony Mobile ZA and Ster Kinekor Entertainment (Gaming and DVDs)
Developed and executed comprehensive communications strategies, managing PR campaigns, budgets, and timelines for diverse range of clients.
Led day-to-day client activities, including research, planning, and execution of PR efforts, ensuring efficient use of resources and meeting deadlines.
Managed media relations, securing feature placements and reputation management, including crisis communication and influencer partnerships.
Coordinated and executed PR events, product launches, and media engagements, fostering strong relationships with key stakeholders.
Craving NovityPR & Communications Senior Account Executive
Apr. 2010 - Jun. 2011South AfricaEvaluated and analysed media coverage, producing reports and insights to optimise client publicity and campaign effectiveness.
Managed review units and media relations, securing press coverage across print, digital, and broadcast platforms.
Developed and executed social media strategies, including content creation, calendar management, and audience engagement.
Coordinated media outreach, compiled press materials, and identified new opportunities to expand client visibility and brand awareness.
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