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Work Background
NextSEOHead of On Site SEO & Growth Strategy Lead
Jun. 2020 - Jul. 2025● Team Leadership: Led cross-functional teams of developers, designers, PR people, link builders, to launch new site features and improve online presence. ● SEO Content Strategy & Support: Refined content strategy to align with Google’s evolving guidelines, training writers and editors on E-E-A-T best practices. ● AI-Driven Marketing Ops: Designed workflows with AI + automation to enhance productivity while improving quality and consistency. ● Content at Scale: Launched a programmatic SEO engine producing 1,200+ geo-targeted pages, delivering 20,000+ daily organic clicks. ● Revenue Growth: Pivoted content strategy from traffic-focused to conversion-first, increasing qualified leads and driving revenue boost via affiliate partnerships. ● Growth Opportunities: Identified and capitalized on untapped niche opportunities, which opened doors to new, high-converting user segments. ● Full Website Online Visibility Strategy: Built multi-channel content campaigns, integrating SEO, digital PR, and AIO strategies to maximize online presence.
NextSEOHead of On Site SEO
Jun. 2020● Led cross-functionalteams of developers, designers, PR people, link builders, and writers to launch new site features and improve online presence. ● Refined content strategy to align with Google’s evolving guidelines, training writers and editors on E-E-A-T best practices. ● Identified and capitalized on untapped niche opportunities, which opened doors to new, high-converting user segments. ● Devised and implemented a programmatic content strategy that published 1,200+ pages, generating an average of 20,000 daily organic clicks. Used a geo-targeted content approach for region-specific pages, significantly increasing organic traffic. ● Implemented AI powered advanced content-creation workflows, to allow scaling content creation while upholding strict quality standards. ● Developed online presence strategy targeting AIOs.
NextSEOSenior SEO Specialist and Project Manager
Apr. 2017 - Jun. 2020● Designed and implemented internal linking and site navigation strategies that boosted user engagement (lower bounce rates, higher pages per session) and eliminated orphaned pages. ● Developed a redirection and site migration strategy. Handled all redirections including site migrations. ● Deployed strategic anchor-text variations to send stronger relevance signals, lifting rankings for targeted keyword sets. ● Developed and executed a featured-snippet optimization strategy, securing those positions for competitive, high-intent queries. ● Coordinated cross-team tasks and workflows for the content department, streamlining production schedules and quality checks. ● Conducted in-depth keyword research and competitor analysis to shape content strategy. Drafted content frameworks for 2,000+ pages using the pillar-page methodology.
Speedway InteractiveSenior SEO Specialist
Jun. 2014 - Jul. 2016● Executed targeted link-building and backlink removal campaigns to recover a client site from a Google penalty, restoring 60% of organic performance and site authority. ● Completely revamped the content of the site to allow a transition to a modern blog. ● Co-authored and wrote company blog articles that attracted natural backlinks and unique users, boosting referral, social, and organic traffic.
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