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Work Background
The StandardX, MelbourneMarketing Manager
Nov. 2024Melbourne, Victoria, Australia
Soho House & CoCommunications Manager
Aug. 2022 - Jun. 2024• Leading all UK communications for Soho House including new and existing Houses, Soho Home, Cowshed spas and public restaurants
• Developing communications plans designed to deliver coverage and content across traditional and digital media and social influencers
• Drafting member and external communications and announcements and preparing statements on behalf of CEO and senior leadership
• Coordinating interview opportunities for CEO, Founder and brand spokespeople
• Developing UK media relationships across lifestyle, travel, food, fashion, interiors, design publications and influential voices
• Leading the content and production of quarterly all-company Town Hall meetings
• Managing the internal communications platform, Workplace, and driving employee engagement
• Managing Communications Assistant role
Ted BakerPR Manager
Oct. 2020 - Jul. 2022London, England, United Kingdom• Refreshed communications strategy to align with brand transformation plan and engaged press, talent, partners and global agencies with the new company mission, vision and brand architecture
• Planned and executed the communications strategy for the UK including press,
influencer and VIP
• Presented plans and results on a periodic and project basis to CEO and senior leadership
team as required
• Wrote global press releases, media alerts and quotes/interview copy for senior leadership
team including CEO, CCO and Global Creative Director
• Planned and executed PR events including seasonal press days, press trips and new
launches
• Produced seasonal look book assets and supporting campaign materials
• Negotiated and secured media partnerships and advertising opportunities in relevant
media titles
• Communicated strategy to network of global PR teams (in-house and agency) and
oversaw PR activity in specific markets
• Directed influencer marketing strategy and worked with external platforms to scale global influencer campaigns and prove/improve ROI
• Liaised with external investor relations agency on corporate communications and crisis
management
• Oversaw PR activity with license partners across various product categories
• Collaborated with key functions across the business including Marketing, Social, Digital,
Trade, Buying, Design and Creative
• Worked closely with Customer teams to ensure optimum use of shared assets and influencer
content
• Managed PR budget as allocated by the business
• Managed Senior Press Officer, Press Officer and PR Assistant roles
Tommy HilfigerCommunications Assistant
Feb. 2018 - Oct. 2019London, United Kingdom• Maintained and built press relationships across all titles
• Managed high volume of requests for samples, imagery and credits for UK and
international press, wholesale clients and licence partners
• Extensively reported on weekly/monthly press attainment, show/event coverage and
social media/VIP activity
• Worked in partnership with the VIP team to facilitate dressing requests, in-store
appointments and gifting initiatives
• Identified and built relationships with brand appropriate influencers and created ideas
for campaign relevant local influencer events
• Compiled and distributed press mailers and media alerts using Fashion GPS and
monitored pick up
• Assisted with fashion events throughout the year including seasonal press days, store
events and brand partnership initiatives
• Coordinated press and VIP itineraries for shows and events
• Supervised Communications Samples Assistant role
• Liaised with internal departments and international offices on a daily basis
HUGO BOSSPR Intern
Mar. 2017 - Feb. 2018London, United Kingdom• Coordinated sample send outs and returns using Fashion GPS
• Maintained sample showroom and inventory to a high standard
• Monitored daily coverage for brand placements and industry news
• Collated and distributed press clippings and coverage reports for UK market
• Delivered press assets such as look books, media alerts and collection releases
• Worked with UK team on the execution of high production events including GQ Men of
the Year Awards and seasonal press days
• Inputted and updated PR databases
• Supervised press day interns and work experience students
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