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Work Background
Moyee Coffee EthiopiaHead Consultant
Mar. 2024 - May. 2024Addis Ababa, Ethiopia- Formulated and executed a strategic pricing and menu simplification initiative, achieving a 6% reduction in costs and a 10% increase in overall sales. - Optimized operational processes and restructured staffing, resulting in a 10% reduction in payroll expenses and enhanced operational efficiency. - Developed a new inventory management system, reducing wastage by 15% and improving supply chain efficiency.
Aesthetics SalonManaging Partner
Jul. 2021Arlington, Virginia, United States
Spa & Wellness Association AfricaDirector Of Operations
Jan. 2021 - Jan. 2022Led the post-pandemic restructuring of SWAA’s business model. Reported to the Executive Director and Advisory Boards. • Stabilized financial condition and operations following a brutal business cycle. • Introduced new sponsorship structure and head office team incentive compensation plan for membership sales. • Created further growth opportunities by establishing new national chapters in Ethiopia and the Ivory Coast.
LEPIC VILLA HOTELBusiness Consultant
Aug. 2020 - Jul. 2021Côte d'IvoireConducted an operational audit and developed strategies to enhance F&B, wellness, and guest experiences. Introduced profitable dining concepts, boutique positioning initiatives, and new event formats, driving revenue diversification and elevating the hotel’s boutique identity.
Tilla AfricaChief Commercial Officer (CCO)
Feb. 2020 - Jun. 2021Abidjan, Côte d’IvoireLed sales and marketing for a premium, start-up collection of body and hair care products. Managed 120-person team, 3 directs. Controlled 7-figure budget. Reported to Enterprise CEO. • Built sales from start-up to current 7 figures annual revenue • Planned and executed brand and go-to-market strategies. Established brand by opening 3 company-owned retail shops in high-visibility, influential African locations. Subsequently developed relationships with 25 distribution partners in 3 African countries. • Recruited, developed, and retained a team that delivered hypergrowth.
Tilla Health ClubGeneral Manager
Jan. 2013 - Jan. 2020Addis Ababa, EthiopiaLaunched luxury health club brand in Addis Ababa, Ethiopia, the national capital, and a diplomatic hub that hosts the African Union, embassies, UN agencies, and international organizations. Managed 60-person team, 4 directs. Reported to Enterprise CEO. • Opened and managed 2 locations (city center, airport) for elite clientele (membership gyms, fitness classes, spas, food & beverage, retail, events) with a third under development. • Grew annual revenue from start-up to 7 figures. Averaged 80% annual member retention. • Delivered 55%+ operating profit each year. • Recruited and developed staff. Averaged 90% annual retention.
OneSpaWorldSpa & Fitness Manager
Jan. 2008 - Jan. 2012Coral Gables, Florida, United StatesOperated spa, fitness, and salon services on cruise ships under revenue-sharing agreements with cruise lines. Owned $4+ million P&Ls. Managed average 30-person teams (therapists, instructors, stylists, nail technicians, receptionists); 2 directs. Reported to Fleet Supervisor, Spa & Fitness Services. • Promoted after 9 months with the company; youngest Spa & Fitness Director in the fleet. Consistently met/beat financial and customer satisfaction targets. • Integrated new cruise line’s spa, fitness & salon services (2 ships - Thomson Cruise Line) into the One Spa World business model. Turnaround situation. Increased revenue by 40% in first 12 months. • Collaborated with the ship-level Managers and Directors to develop successful promotions, services, and products for the recessionary business cycle.
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