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Work Background
Strategy & Campaign Lead at SummerStory
The Summer AgencyStrategy & Campaign Lead at SummerStory
Nov. 2023Madrid, Community of Madrid, Spain
Head of Content - The Summer Agency
The Summer AgencyHead of Content - The Summer Agency
Feb. 2022 - Jun. 2025Madrid, Comunidad de Madrid, España• Lead the content department, overseeing a diverse team of 12 professionals including creatives, SMM, content creators, video editors, and art designers. • Conceptualized and executed content strategies for multiple clients, encompassing digital campaigns, branded content, influencer marketing & employee advocacy. • Spearheaded a team that consistently achieved growth, driving organic views to exceed 300 million yearly on single clients, showcasing a keen understanding of content virality and audience engagement. Clients: Audible, JD Sports, Iberdrola, Kia, Comedy Central, MTV, Nickelodeon, Paramount Network, Pluto TV, Wah Show, Preply, Elisabeth Arden, Ilusiona, Repsol.
Digital Manager
LightBrosDigital Manager
Apr. 2020 - Feb. 2022Madrid, Community of Madrid, Spain• Conceptualize and lead digital strategies for national and international clients. • Scaled the client portfolio from 1 to 6 accounts in the first 12 months. • Create and implement LightBros inbound marketing strategy. • Execute digital campaigns on Google ( SEM, YT, Display), Facebook and TikTok. • Social Media content strategy & editorial planning supervision. • Lead the digital department and manage a team of 6. Clients: Venturi Racing, Porsche, Adidas, Diego Boneta, Black Eyed Peas, MadBlue, Hellow, Vitaldent, Zalando.
Media & Creative Executive (Up to business closure)
SkyMedia & Creative Executive (Up to business closure)
Dec. 2019 - May. 2020Madrid, Community of Madrid, Spain• Responsible of coordination and management of digital campaigns for Sky’s OTT platform in Spain, creating a wide range of different creative pieces (rich media, SEM, banners, social). • Overall supervision of digital brand management. • Improvement of digital campaigns, collaborating with the digital team on measuring results. • Supported Sky's Marketing Lead on branding, product and partnership campaigns. • Researched the competitor's communication strategy, conceptualizing opportunities for Sky. • Worked together with Sky's Creative Director the redesign of digital creative pieces used for consideration and trading campaigns.
Digital Marketing Executive
IE UniversityDigital Marketing Executive
Sep. 2018 - Dec. 2019Madrid y alrededores, España• Led the social media strategy for IE University and IE Business School profiles. Followers and engagement on IG and LK were doubled in a year. • Planned annual social ads campaigns. Reduced CPL's up to 40% worldwide resulting in a higher social media budget. • Created multiple content series (includes video production and shooting). • Implemented HubSpot solutions across all online platforms like web, landing pages, social media and blog to optimize and measure performance. • Manage work between two creative agencies, two interns and university fellows. Projects: - Redesign of IE University, IE Law School and IE Business social media channels. - Branded content strategy to launch IGTV. - Plan & launch of IE INSIGHTS magazine (look&feel, branding & engagement campaign) - Social media plan to push users through the consumer journey funnel (Inbound Marketing).
Account Executive for Universal Pictures and Sony Pictures
ConnectedAccount Executive for Universal Pictures and Sony Pictures
Jan. 2016 - Jul. 2018Buenos Aires, Argentina• Coordinated theatrical releases campaigns, managed between 5 and 8 movies per month. • Planned and executed digital advertising for medium clients (YT, FB, programmatic, TW). • Developed a 4-factor formula to measure the impact and positioning of upcoming films, setting up the bases to define niche audiences. • Customized each digital campaign using audience clusters, achieving x3 higher engagement rates. • Implemented over 30 influencer marketing campaigns on Instagram, Twitter and Youtube. Clients: Universal, Sony and Paramount Pictures, Impacto Cine, Montblanc Cinema and national releases (La Quietud, Te Esperaré).
Jr. Communication Analyst
PwCJr. Communication Analyst
Mar. 2015 - Dec. 2015Buenos Aires, Argentina• Project Management. • Copyediting and creation of new corporate templates. • Collaborated in the internal magazine + developed a new TOV document for internal mailings. • Produced 2 institutional videos. • Worked with clients and colleagues of USA and Canada.
Research Assistant
Susana Marquis. La investigacion que inspira.Research Assistant
Feb. 2013 - Dec. 2014Ciudad Autónoma de Buenos Aires• Assisted Susana Marquis in qualitative research projects, working with leading brands of the retail sector. • Created PowerPoint presentations for each project. • Organized more than 5 research events.
Marketing Intern
Bahía Blanca Plaza ShoppingMarketing Intern
Dec. 2011 - Mar. 2012

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