Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
OTTera, Inc.Director of Advertising Sales AdNet+
Feb. 2021 - Apr. 2023New York City Metropolitan Area• Critical lead representative introducing OTTera AdNet+ to the Ad-buying and planning community, successfully selling inventory to agencies including, Wavemaker, Spark Foundry, Starcom Worldwide, Carat, Blue Plate Media, and Active International.
• Spearheaded national direct and programmatic sales efforts for OTTera Adnet+, a monetization platform created for OTTera’s network of 60+ apps and 130+ FAST Channels. o This extensive network spans all device types (CTV, Mobile, Web) and platforms and includes partners such as Runtime, AXS TV, The Archive, NHRA, Outdoor America, Impact Wrestling, Wu Tang Collection, Go Traveler, Social Club TV, Space Channel Runtime, Toon Goggles, Kartoon Channel and Baby Einstein. • Led the development of all internal sales processes, designed and refined sales decks, and crafted innovative advertising solutions such as Branded Takeovers, EPG and Linear Channel Sponsorships, and FAST Channel (In-App) creation to enhance advertisers messaging and user experience.
• Enhanced visibility and positioning of OTTera’s publishers’ apps, channels, and content, ensuring effective audience reach and maximizing ad revenue potential.
Sinclair Broadcasting Group - KidsClick!Director of Advertising Sales
Feb. 2017 - Jun. 2019Greater New York City Area• Launched KidsClick, a new multimedia and revenue-generating platform focused on children’s programming. Served as core decision-maker for programming line-ups and led the development of upfront and scatter rate cards for the 2017/2018 and 2018/2019 seasons.
• Managed an 8-member sales team across TV, digital, social, mobile, and OTT sales channels, achieving over $4.7 million in new business during the first 21 months. • Strategy/Analytics: Built KidsClick’s inventory, sales planning, and proposal systems from scratch. Managed an omni-channel viewing experience across linear TV, OTT, and website platforms, achieving consistent month-over-month audience and user growth, and using data-driven insights to optimize distribution and programming.
Sales Operations: Developed and designed comprehensive KidsClick sales presentations, highlighting competitive advantages, positioning, targeting co-viewing audience, and strategic campaigns to engage
• Dynamic media executive with a proven ability to drive revenue, foster strategic client relationships, and ‘mom advertisers.’ Created integrated sales, marketing, and promotional campaigns across Sinclair’s assets, including Local TV Stations, Tennis Channel, Comet TV, Charge and TBD.
• Programming & Content Acquisition: Identified and acquired broadcast rights for key children’s programs, including Miraculous Ladybug, Angry Birds, Transformers, Monster High, Barbie, and Lego Friends, enhancing KidsClick’s content lineup to attract and retain an engaged target audience.
4 Kids Entertainment – CW4Kids TVVice President, Advertising Sales & Marketing, CW4Kids (CW Saturday Morning)
Jan. 2008 - Dec. 2012Greater New York City Area• Led a team of five Account Executives and professionals in Video-On-Demand, On-Air Promotions, and Ad Sales Operations. Oversaw the annual $20M programming strategy for CW’s Saturday morning children’s lineup. Developed integrated sales opportunities across 4Kids divisions, including online, Video-On-Demand, Licensing, and Home Video. • Generated over $190M+ in revenue, exceeding goals by 25% to 35% from 2002-2011, even as the overall market declined due to new government ad restrictions.
• Directed revenue forecasting for quarterly and annual projections; led the creation of upfront and scatter rate cards and crafted sales presentations for media buyers, advertisers, and clients.
4Kids Entertianment - 4Kids TVAccount Executive, Fox & CW Saturday Morning
Jan. 2002 - Dec. 2007Recruited to help launch FoxBox (later 4KidsTV on the CW), the Fox Kids morning block of children’s programming. Assigned an annual revenue goal of $23M in advertising sales. Contributed to marketing and actively promoting show awareness and consistently outperforming expectations.
• Maximized revenue from key clients, including Kraft, Mars, P&G, Walmart, Kellogg’s Lego, Nintendo, Buena Vista, Nestle, Fox Films & Home Video, ESPN Games, and Electronic Arts.
Turner Broadcasting Sales Inc. - TBS/TNTAssociate Account Executive
Jan. 2000 - Mar. 2002Responsible for marketing advertising sales of all TBS and TNT Entertainment properties
Established and maintained relationships with clients, planners, and media buyers at advertising agencies. Agencies called on included; Active Media, Media Insite, Busch Media, KSL Media, Hampel Stefanides.
Designed and presented promotional opportunities across all of AOL/Time Warner platforms including, on-line, print, broadcast and cable
Managed the daily maintenance of accounts exceeding $30 million; responsibilities included insuring delivery of schedules and execution of promotional platforms.
Turner Broadcasting Sales, Inc - TBS/TNTSales Planner
May. 1998 - Jan. 2000Managed the daily maintenance of accounts exceeding $30 million in advertising revenue Aggressively prospected and researched target advertisers and formulate customized strategies to secure new media dollars
Created effective sales pieces and make cohesive sales arguments for our products by analyzing data through AdViews, Nielsen Reports, MRI, Hoovers, RedBooks, and Annual Reports
Successfully completed Turner’s comprehensive Sales Training Program
Turner Broadcasting Sales, Inc - Cartoon NetworkSales/Marketing Assistant
May. 1997 - May. 1998Greater New York City AreaServiced and maintain the daily activity of media commitments totaling $40 million
Intch is a Professional Networking App for the Future of WorkSee more people like Matthew on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
749372 people
15
Project Manager, Consultant
39
CEO @ Papillon
15
Business Development Manager @ Lewis Stevenson Office Solutions
166102 people
15
Business Development Manager @ Lewis Stevenson Office Solutions
16
Outside Sales Manager @ Tyson Foods
15
Sales Director, National