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Work Background
PhilipsGlobal Marketing Communications Director Philips Beauty (interim)
Jan. 2025 - Jul. 2025Amsterdam, Noord-Holland, NederlandResponsible for driving the Marcom strategy for Philips Beauty
- Led global campaign development for key propositions in the Beauty category with DEPT agency, Wenneker Amsterdam and Bloom Studios AI, including a new sonic brand identity with Massive Music which led to dark green DVJ test results (top 30%)
- Initiated and managed a 4-agency pitch process, securing a new lead agency of record for the Beauty category
- Introduced AI powered content creation, increasing marketing output with existing assets
PhilipsSr. Global Marcomm Manager Beauty & Grooming (interim)
Sep. 2024 - Jan. 2025Amsterdam, Noord-Holland, NederlandResponsible for global marketing communication for the Beauty category. Creating a global campaign toolkit for key Beauty propositions that will launch soon. - Leading global campaign development from brief to strategy to creative and execution
- Managing internal and external stakeholders
- Responsible for budget allocation and management
fundaSocial Media Specialist (interim)
Feb. 2024 - Sep. 2024Amsterdam, Noord-Holland, NederlandResponsible for all social channels of Funda Real Estate B.V. - Responsible for full social content calendar
- Responsible for follower growth, increase of traffic to Funda and Funda Meer Weten platform
- Launched Funda on TikTok with a structured content calendar, driving engagement on new platform
- Added Pinterest to the channel mix, expanding brand presence and traffic sources
- Optimized content workflows for efficiency and consistency across channels
- Created a Social Media strategy for 2024 and beyond
Foot Locker EMEASr. Manager Media Strategy & Planning (interim)
Jan. 2023 - Feb. 2024Vianen, Utrecht, NederlandAs Media Strategist, I was responsible for the Paid Media strategy for full funnel campaigns for Foot Locker EMEA. - Supported the paid media team with developing, executing, and monitoring strategic and tactical cross channel media plans across all lines of business. - Initiated creative and innovative solutions to meet paid media KPIs. - Developed vendor partnership packages with Adidas, Puma, New Balance and others, unlocking co-investment and higher media value
- Designed sales packages used by internal teams to secure long-term vendor collaboration
- Delivered integrated campaigns that boosted visibility and strengthened brand alignment
- Developed AR lenses with external agencies and vendors such as Puma to introduce Puma Exotek with high impact on Snapchat.
Jan Schulte CreationsFreelance Marketing Campaign Manager / Marketing Specialist
Nov. 2022I help marketing teams and organisations to develop and create kick-ass marketing campaigns. Are you looking to launch a product, boost your brand or strengthen your team temporarily. Let me help you out with strategic marketing challenges, creative campaign development and eye catching content that will break through the clutter. Feel free to connect to see and discuss the possibilities!
Podcast De VerbouwingPodcaster Podcast De Verbouwing
Sep. 2021 - Feb. 2023Haarlem
Gruwelijk Grillen - BBQ e-bookCo Author
May. 2020 - Dec. 2020Shanghai
PhilipsSr. Global Campaign Manager - Personal Health
Dec. 2018 - Nov. 2022Amsterdam, Noord-Holland, NederlandResponsible for the development of 360 marketing campaigns for Garment Care (2019-2020), Male Grooming and OneBlade propositions (2020-2022). Created multiple award winning campaigns which were successfully implemented in the markets. Responsible from briefing agencies, creative ideation and strategy until delivery of campaign materials such as TVC’s, OLV etc compounded in a comprehensive toolkit to local markets.
PhilipsMarketing Project Manager, Domestic Appliances, Greater China
Feb. 2017 - Aug. 2017Amsterdam and ShanghaiCurrently working on a short term assignment for the Global Marketing Team based in Shanghai to better understand and align the marketing requirements for the Chinese market for Domestic Appliances.
PhilipsAsset Producer / Marketing Project Manager, Consumer Lifestyle BG Domestic Appliances
Jun. 2015 - Dec. 2018Haarlem, Noord-Holland, NederlandPart of the Global Marketing team, responsible for all rich assets that need to be produced for new product launches. I liaise in the creation of lifestyle photography, animated GIFs, lifestyle video and computer generated imaging (CGI) for Domestic Appliances which consists of the categories Garment Care, Kitchen Appliances, FloorCare and Air. In addition responsible for the creation of rich assets for the category Coffee with brands such as Philips, Senseo and Saeco.
Memory GroupProject Manager Talent Games/BestGraduates
Jan. 2013 - May. 2015Amsterdam Area, NetherlandsAs a Project Manager Talent Games, I am responsible for several recruitment projects. These include BestGraduates Corporate, BestGraduates Law, BestGraduates International Student Edition, BestGraduates Law Deutschland, Energy Talent and IT-Talent. Through these competitions, top employers in the Netherlands and Germany have the opportunity to get in contact with the best students and young professionals for recruitment purposes and employer branding. Responsibilities:
- Concept development - Promotion strategy - Communication B2C + B2B - Stakeholder management - Social media strategy - Process Innovations - Content management
- Budget management
- Managing promotion teams
- Liaison suppliers and partners
- Acquisition partner collaborations
- Event management The Memory Group organises; De Nationale Carrièrebeurs, De Nederlandse Carrièredagen and publishes Memory Magazine. BestGraduates and the Talent Games are part of the Memory Group. Clients we serve check:
www.bestgraduates.nl
www.energytalent.nl
www.it-talentgame.nl
TTA World B.V.Global Brand & Communication Manager
Jan. 2012 - Jul. 2012Kuala Lumpur, MalaysiaResponsible for the promotion and communication of the NRG Battle - World Edition, a competition where 100 global top talents will meet, compete and innovate during the World Gas Conference in Kuala Lumpur, Malaysia.
TTA World B.V.Communication Officer
Jun. 2011 - Jan. 2013GroningenRepsonsible for the communication and marketing strategy of TTA World and its brands; NRG Battle and Health Battle. Tasks include: attracting talented students worldwide through effective marketing campaigns, stakeholder management, corporate communication, media relations, presenting NRG Battle on tour (check video's on YouTube) and social media.
TTA World B.V.Editor in Chief
Apr. 2011 - Jan. 2013GronignenResponsible for the publication of the NRG Magazine (8 publications), HealthBattle Magazine (1 publication) and the Finance Magazine (2 publications). Main tasks:
- Coordinating content, advertisements and advertorials with commercial parties, editors and the designer
- Responsible for the coordination of translations from German and Dutch to English
- Responsible for the coordination to the printer and distributor
StudentsMediaGraduation Intern
Feb. 2011 - Jun. 2011Groningen, NetherlandsResponsible for the research into the internationalization positioning strategy of the International NRG Battle. In addition, responsible for the corporate communication of the International NRG Battle, International Finance Battle and International Health Battle.
Tocardo InternationalInternational Communication consultant
Sep. 2010 - Jan. 2011Researching the Chinese market for Tocardo International as a student for the specialization program; International Business Communication at the Hanze University in Groningen.
EU EFI FLEGT Asia Regional OfficeCommunication Trainee
Feb. 2010 - Jul. 2010Kuala Lumpur, MalaysiaAssisting in the organization of the Asia-Europe Meeting 2010 (ASEM) in Phnom Penh, Cambodia, analyzing the communication streams between the European Commission and European Forest Institute and analyzing and developing documents for Voluntary Partnership Agreements (VPA's) for South East Asian countries.
De Oosterpoort/ De Stadsschouwburg GroningenBartender
Sep. 2007 - Jun. 2011Groningen, NetherlandsBartender in cafe/restaurant Muze in the Oosterpoort.
Hanze UniversityInternational Communication student
Aug. 2007 - Jul. 2011GroningenConducting project work for various international projects and studying International Communication related subjects such as Intercultural Competence, Communication Theory, Organisational Theory, Globalization and Communication etc..
Fitness FirstSales consultant Fitness First
Sep. 2006 - Mar. 2007Groningen, NetherlandsResponsible for sales and retention in the club
Plaza Sportiva EuroborgFitness Instructor
Jul. 2006 - Oct. 2006Groningen, NetherlandsAssisted in the support and motivation of members to achieve their intended goals in both the field of sports and health.
Traffic SupportEvent Manager
May. 2005 - Sep. 2009Zwolle Area, NetherlandsResponsible for a team of 8 persons who carried out the external preparations of large (dance)events in the Netherlands. Carrying out the road sign plans towards the event and responsible for good parking places for the visitors of the events.
Les Mills Auckland Centralintern
Jan. 2005 - May. 2005Auckland, New ZealandAssisting PT and Maintenance divisions in their daily activities at the gym
Philips
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