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Work Background
Ontario Institute for Studies in Education of the University of TorontoDoctoral Student (Social Justice & Workplace Learning & Comparative Edu)
Sep. 2022
Hilti GroupGlobal Cohort Lead - Salesforce Marketing Cloud
Aug. 2022Paris, Île-de-France, FranceI lead a team of internal and external Salesforce Marketing Cloud technical experts to deliver best-in-class, data-driven personalised campaigns to Hilti's clients across the globe. Working closely with our partners at Salesforce, our teams deliver campaigns cross-channel campaigns in SFMC, Interaction Studio and CDP. We work with data scientists, product specialists, product managers and business analysts to ensure that we deliver the right quantity and quality of messages.
AccentureGlobal Data Driven Experience Architect & Capability Lead
Mar. 2022 - Aug. 2022Toronto, Ontario, CanadaAs a global Data Driven Marketing and Experience Leader, I partner with clients to future proof their marketing technology stack so they can be well equipped to deliver relevant, intelligent and timely communication to their customers. My goal is to simplify how they do things and ensure that they are well equipped not only from a technology standpoint, but also to ensure they have robust multi-year strategies and roadmaps, trained teams, processes and structures to ensure success. All these components work together to ensure success. Internally, I lead DDM Capabilities, which entails providing trainings to the next generation of DDM and DDX experts at Accenture.
AccentureHead of Salesforce Marketing Cloud Practice & Solution Architect
Mar. 2021 - Mar. 2022Toronto, Ontario, CanadaPartnering with clients on large scale marketing automation implementations & the delivery of relevant and timely communication to their end-customers/prospects using Salesforce Marketing Cloud, world's #1 omni-channel orchestration platform. Built out Accenture Canada's SFMC practice by formalizing a service offering, recruiting best-in-class talent, supporting a sales pipeline and delivering $10-$100M large scale programs for clients. Built out a large Canadian bank's marketing technology practice (technology, processes, people, roadmap and finances) to future proof them. Expertise: Salesforce Marketing Cloud architecture, data architecture, program delivery, implementations, integrations.
AppnovationPractice Leader (Senior Manager) - Marketing Automation (Salesforce Marketing Cloud)
Jan. 2020 - Jan. 2021Building out a world-class Marketing Automation department/centre of excellence in an award-winning digital agency. Our Salesforce Marketing Cloud (SFMC) experts have years of experience solving complex client problems and building solutions in SFMC. Clients: Pfizer, BI, iconnectiv, Visit California, BC Ministry of Health, CorePower Yoga
iBoost CanadaMember | Entrepreneur in Residence
Sep. 2018 - Jan. 2021Toronto, Ontario, CanadaIncubated Kita, an email marketing product for small businesses, and Pigeon Post, a logistics app
RBCSenior Manager, Digital Marketing Technology
Jan. 2017 - Jan. 2019Toronto, Canada AreaAs a senior member of RBC's Salesforce Center of Excellence, I lead the delivery of innovative digital marketing solutions on Salesforce Marketing Cloud, Salesforce Sales Cloud, Heroku and DMP for my RBC Ventures clients. Later I lead Salesforce Marketing Cloud engagements for RBC's online digital transformation project (OMNI). As a part technical-part functional leader, I was involved in solution architecture, data modelling, system integrations, personalisation, querying and reporting, in addition to project management and relationship building with the stakeholders. Skills: AMPscript, SQL, Journey Builder, Automation Studio, REST/SOAP APIs. Email Studio, Mobile Studio, Social Studio, Advertising Studio & Interaction Studio. Journey Builder, Analytics Builder, Audience Builder, Content Builder and Personalisation Builder.
Self-employedSalesforce Marketing Cloud Consultant & Architect
Jan. 2017 - Aug. 2022Self-employed SFMC consultant/architect helping clients maximize their SFMC ROI. Clients: - SKLifeSciences: Lead architect on an SFMC implementation. Involved complex data integrations from multiple data sources, automations, journey design and creation, email build and testing and SSO implementation. - Blue Shield of California via Cognizant: SFMC Product Owner/architect on a large-scale multimillion dollar project that involves standing up Pega CDH and SFMC. - Food retail client: Lead SFMC architect leading a team of 10+ onshore & offshore developers. Other clients: NIIT, WHISHWORKS, Cognizant
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