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Work Background
Creative Planner
V3ACreative Planner
Feb. 2025- Development of brand experiences and live marketing - Creation of creative and narrative concepts - Trend and reference research - Preparation of briefs for internal teams - Scripting of presentations and pitches Main clients: Petrobras, ICN, and Icatu.
Creative and copywriter
Grupo LebreCreative and copywriter
Oct. 2024 - Oct. 2025- Creative writing (copy, microcopy, naming for convertion campaigns) - Speech scripting (TV Palmeiras) - Collaborative development and scripting of brand activations - Collaborative development and conceptualization of campaigns Main clients: Sportingbet and Amazon.
Advertising Services and Brands & Sponsorship Management
Bonus TrackAdvertising Services and Brands & Sponsorship Management
Oct. 2022 - Feb. 2025Advertising services and brand management: - The Celebration Tour in Rio (Madonna) 24 - Got Back Tour (Paul McCartney) 23, 24 - This is not a Drill (Roger Waters) 23 - Festival MITA 22, 23 - Festival Doce Maravilha 23, 24 Main clients: Itaú, Heineken, Budweiser, Amstel, Coca-Cola, Pepsi, Deezer, PRIO, Gol, Stanley, Baw, Redley, Daki,TikTok, Red Bull, Absolut, Beefeater, Jameson, Grey Goose, Jack Daniel's
Advertising Services and Prospects
Origami Marketing e EventosAdvertising Services and Prospects
Jun. 2022 - Aug. 2022- Prospections and Advertising services (Expert XP 2022)
Copywriter
Grupo PhocusCopywriter
Aug. 2021 - Dec. 2021- Copywriting and research to develop concepts for campaign and ad assets - Development of creative presentations and prospect - Creation and copywriting for social media - Scripting for audiovisual pieces Main clients: Águas do Rio, Light, and Vale.
Copywriter
Agência CalifórniaCopywriter
Mar. 2021 - Jun. 2021- Copywriting and research to develop concepts for campaigns and creative assets - Development of creative presentations and prospects - Designing brand activations for clients - Scripting for audiovisual content Main clients: Corona, Beats, Brahma, and Antarctica.
Copywriter
modalmaisCopywriter
Mar. 2021 - Apr. 2021- Writing captions and copy for the bank’s social media assets - Developing concepts for posts - Writing scripts for videos
Copywriter and Creative Direction
CB ProduçõesCopywriter and Creative Direction
Aug. 2020 - Oct. 2024- Writing captions and copy for social media - Developing concepts and creative assets - Managing verbal communication for the group’s brands - Creating brand activations for sponsors - Writing all copy for the Brands & Sponsorships department - Developing creative presentations and prospects - Compiling data and producing reports for all activations and events - Writing scripts for audiovisual pieces Main Clients: Own projects (Tardezinha, Réveillon Mil Sorrisos, etc), Red Bull, Heineken, AMBEV
Creative Director and Copywriter
FreelanceCreative Director and Copywriter
Aug. 2020- Creative copywriting - Creative direction - Development of brands, campaigns, assets, proposals, and presentations - Brand management Portfolio: Oz (financial management, Rio de Janeiro–RJ); modalmais bank (São Paulo–SP); Origami Marketing & Events (Rio de Janeiro–RJ); CB Produções (Campinas–SP); Agência Califórnia (Salvador–BA); Grupo Lebre (Rio de Janeiro–RJ); Phocus Propaganda (São Luís–MA); Agência 947 (São Paulo–SP); Agência LK (Salvador–BA); G.R.E.S. Beija-Flor de Nilópolis (Rio de Janeiro–RJ); Events: Réveillon Mil Sorrisos, Camarote Rio, Village Betano (World Cup 2022).
Creative Planner and Copywriter
FábricaCreative Planner and Copywriter
Jun. 2015 - Aug. 2020- Creating brand activations for sponsors - Lead copywriting for the Brands & Sponsorships department - Project management - Developing creative presentations and prospects - Compiling data and producing reports across all activations and events - Writing scripts for audiovisual content Main clients: Coca-Cola, Red Bull, Heineken, Ambev, PepsiCo, Pernod Ricard, LVMH, Diageo, Brown-Forman, Grupo Campari, Grupo Petrópolis, P&G, Unilever, Puig, Rappi, Cabify. Events: Tardezinha, Camarote Rio, Réveillon Mil Sorrisos, Errejota, Outros 500, Feverê, Baila Comigo!?, Terraço Lagoa, The Beach House, Caravana, Picadeiro.
Advertising Services
GabaritoAdvertising Services
Jan. 2015 - Apr. 2016- Lead generation and prospecting for graduation cohorts and corporate events - Client account management - Sales pitching and negotiation - Development of commercial proposals Event production
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