Anytime FitnessGeneral Manager
Jan. 2014 - Feb. 2017Copperas Cove, TX• Directed day-to-day operations of a 24/7 co-ed fitness facility, overseeing staff, financial performance, member experience, and equipment valued at over $250,000. • Spearheaded marketing and launch strategy for multiple new locations in partnership with ownership, achieving rapid growth and brand visibility. • Drove sales of 950+ new memberships in the first 12 months, consistently averaging over $30,000 in monthly sales and surpassing personal training targets. • Achieved Club Purple recognition, ranking in the top 10% of Anytime Fitness locations in the U.S. and Canada for overall performance. • Led full employee lifecycle management, including hiring, training, payroll, evaluations, and terminations; fostered a high-performance culture focused on member retention. • Built and maintained corporate wellness partnerships with local businesses, expanding community engagement and brand loyalty. • Developed and managed social media presence across Facebook, Instagram, and YouTube to enhance member engagement and marketing reach. • Ensured compliance, safety, and superior member experience through facility maintenance, equipment oversight, and 24/7 emergency response.