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Founder & Managing Director @WHYS I Operating Partner for SaaS and Tech Start-ups & Scale-ups
WHYS Operating PartnersFounder & Managing Director @WHYS I Operating Partner for SaaS and Tech Start-ups & Scale-ups
Dec. 2023Brazil, FlorianópolisWHYS is your Consulting- and Operating Partner. We specialize in helping Freelancers, Tech and SaaS Startups and Sscale-ups in driving sustainable growth, GTM strategy, Customer Success, scaling commercial business operations and the process of organisational transformation and migrations
Head of Customer Success and Solutions EMEA
GreenFluxHead of Customer Success and Solutions EMEA
Dec. 2023 - Dec. 2024Netherlands, AmsterdamSmart Electric Vehicle Charging Solutions. GreenFlux offers a cloud-based charge point management SaaS solution. This software platform enables Charge Point Operators (CPOs) and e-Mobility Service Providers (eMSPs) to successfully launch their respective businesses. I was responsible for all existing business within Europe as well as the design of new GTM motions, segmentation and ARR growth. Part of the Greenflux Management Team and reported into the CCO.
Senior Manager - Global Partner Programs
CriteoSenior Manager - Global Partner Programs
Apr. 2022 - Jul. 2023Netherlands, AmsterdamThe Indirect Channel and Partnership department is a commercial growth incubator, focused on developing "One-to-Many" or "One-to-One-to-Many" commercial excellence partnerships. We drive growth, revenue enablement, learning & development, retention and operational efficiency at scale. Supporting Criteo’s global vision and 2023 GTM. Coordinating five global program initiatives, among which: Premium Partner Program for agencies, Criteo Commerce Academy, Retail Media Business Development Project.
Global Sr. Program Manager- Indirect Channels & Partnerships
CriteoGlobal Sr. Program Manager- Indirect Channels & Partnerships
Jul. 2020 - Apr. 2022Spain, BarcelonaAs Criteo's Global Program Manager, I have been responsible for the design, organization, coordination and deployment of several Indirect Channel Program initiatives. I provided strategic guidance to multi-disciplinary teams (Finance, SalesOps, SE, Product, Legal, Technical Solutions, Regional Sr Leadership and their teams, Legal and Marketing) as well as project managers to oversee the progress of our indirect channel operations. Reported into our Global VP of Indirect Channels & Alliances
Strategic Project Manager, EMEA Agency Org Design
CriteoStrategic Project Manager, EMEA Agency Org Design
Feb. 2020 - Jul. 2020Spain, BarcelonaStrategic Sales Operations Project: Operational Excellence EMEA Agency Org - Co-design and leading the deployment of the Agency Organisation within EMEA. Project Streams: org design, roles & responsibilities, operating model (incl HC plan), rules of engagement, comp plan, target setting, reporting structure, sales forecasting and change management. Close global cross-departmental collaboration through V-Teams with: SalesOps, SPO, FP&A, Legal and wider EMEA, APAC, AMS Commercial Leadership Teams. Reported into Senior Director Sales Operations EMEA
Head of Account Strategy Mid-Market, United Kingdom
CriteoHead of Account Strategy Mid-Market, United Kingdom
Oct. 2017 - Feb. 2020Spain, BarcelonaAs Head of the UK Account Strategy team, I build and led a high-performing team in the most mature and competitive ad-tech market in EMEA. We serve advertisers (direct as well via agencies) in the area's of: retail, fashion, travel and classifieds. Market growth- and client-retention plan met. New client platform (UI) and self-service capabilities rolled-out alongside new full funnel product offering, agency approach incl. agency certification partner program as well as improved analytics dashboard. Reported into Senior Director Mid Market EMEA. Leading the MM EMEA agency initiative on existing business side.
Head of Account Strategy Mid-Market, Benelux & Nordics
CriteoHead of Account Strategy Mid-Market, Benelux & Nordics
Aug. 2016 - Oct. 2017Spain, BarcelonaAs Team Manager Account Strategy MM Benelux & Nordics I build and led two teams in two very mature online markets. Growth plan for both markets met.
Team Manager Belgium
Awin GlobalTeam Manager Belgium
Dec. 2014 - Jul. 2016Netherlands, Amsterdam• Led a team of 8 FTE, responsible for coaching & pers dev of account managers • Growth plan met, overachieved 5/6 quarters with an av A2G of 112% • Development of: team targets, yearly and quarterly budget forecasts and KPI's • Market analysis, team strategy, tactics and quarterly action plan • Responsible for client retention strategy (92%) and contract renewals • Developed strategic partnerships with publisher network and media agencies
Senior Account Manager Telecom
Awin GlobalSenior Account Manager Telecom
Sep. 2014 - Dec. 2014Netherlands, Amsterdam
Account Manager Advertisers
Awin GlobalAccount Manager Advertisers
Mar. 2013 - Sep. 2014Netherlands, Amsterdam
Key Account Manager Benelux - Groupon Goods
GrouponKey Account Manager Benelux - Groupon Goods
Jul. 2012 - Feb. 2013Netherlands, Amsterdam
Team Manager - Direct Sales Netherlands
GrouponTeam Manager - Direct Sales Netherlands
Oct. 2011 - Jul. 2012Netherlands, Amsterdam
Branche Manager Lifestyle
DPG MediaBranche Manager Lifestyle
Mar. 2011 - Sep. 2011Netherlands, Amsterdam
Project Assistant Brand Owners
Fairfood InternationalProject Assistant Brand Owners
Jan. 2009 - Mar. 2009Netherlands, AmsterdamBachelor thesis: NGO positioning and partnerships regarding sustainable development within the F&B industry in the UK
Co-founder, Marketing & Concept Design
Events Organisation Eye NexusCo-founder, Marketing & Concept Design
Dec. 2008 - Aug. 2011
Interim Store Manager
ScoreInterim Store Manager
Mar. 2003 - Sep. 2010Netherlands, Amsterdam

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