BTL IndustriesCountry Manager BTL Turkey
Jun. 2010 - Jan. 2017Ankara, Izmir, Istanbul- Leading the business expansion project which entailed launching the affiliate office and developing the business from the scratch - launched three new divisions such physiotherapy, cardiology and aesthetic medicine with a portfolio of over 50 products - achieved annual growth rate of 30 - 40% in annual revenues - countrywide coordination and management of establishment of a direct sales channels and distribution network for promotion of devices such as: physiotherapy electrotherapy, ultrasound, low level lasers, high intensity lasers, radial shockwave therapy spinal decompression machines, robotic gait rehabilitation machines etc. cardiology ECGs, holters, ABPMs, spirometers, stress test systems, cardiac rehabilitation devices, cardiopulmonary testing machines, patient monitors etc. responsibilities included but not limited to: - strategic marketing planning (financial planning, marketing and sales strategy) - sales force management, setting up short, mid and long terms sales forecasts and tracking the performance - monthly sales staff performance evaluation,follow-ups on the target achievement - locating new distributors, negotiating terms of business collaboration - getting directly involved in sourcing and finding end user/customer - hospitals in public and private sectors - new account acquisition and retention strategies - new product introduction - researching and gaining perspective on new markets and trends for further growth of revenues