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Work Background
Market One - Consulting | Tech Solutions | ResearchProject Lead
Mar. 2022
VIBRA GuatemalaMarketing Lead
Mar. 2021 - May. 2022Guatemala, Guatemala
Grupo Cofiño StahlJefe de Mercadeo
Aug. 2018 - Mar. 2021Guatemala area
Niu.MarketingConsultant
Jul. 2017 - Aug. 2018
Banco FicohsaJefe de Imagen Corporativa y Mercadeo
Jul. 2013 - May. 2017GuatemalaMantener relaciones con socios CoBrand Desarrollar planes de mercadeo con estrategias de crecimiento Desarrollar estrategias de Portafolio Management y liderar los equipos para implementar las estrategias. Desarrollar de productos nuevos y Relanzamiento de productos existentes Relación con agencia de Publicidad (llenar briefs creativos, revisión de planes de medios, entre otros). Desarrollar alianzas con establecimientos para beneficios de tarjetahabientes (Club de Beneficios) Implementar marcas nuevas para emisión de tarjetas (VISA, MasterCard) Identificar mediante estudios de mercado oportunidades de mercado Implementar proyectos con equipos multidisciplinarios.
Banco FicohsaSupervisor de Imagen Corporativa y Mercadeo
Aug. 2012 - Jul. 2013GuatemalaEncargada de Imagen Corporativa y Mercadeo. Eventos y lanzamientos de nuevos productos Encargada de la relación con Agencia de Publicidad y Agencia de Relaciones Publicas.
GRUPO FINANCIERO DE OCCIDENTEBRAND MANAGER
Oct. 2010 - Aug. 2012Guatemalao Skilled analysis of the market and market research to develop changes to actual products, and new ones that meet the target group’s needs; o Launched of a new insurance product for cars, which became the first insurance in Guatemala with mechanical coverage. o Ability to work under pressure and responsive to goals; o Able to prioritize and handle making of printed material as well as a internet portal with information about the insurance they acquired. o Developed an Events calendar as a part of a CRM campaign for the company which was measured by the number of new business’s closed by event, and gave a 35% revenue.
DDB GuatemalaMedia Planner
Nov. 2007 - Oct. 2010Guatemalao Understand a client business objectives and advertising strategy. o Working with lipton Iced Tea RTD: Identified clients objectives and developed a media plan achieving the greatest number of TRP’s and recall across Guatemala. o Learning and specialized in the use of research programs available. o Helping with a “pro-bono”account, recommended appropiate means of communication, as well as the most effective time spans and locations. o Proposing a differentiated communication campaign depending on location, which gave a 7% TOM increase in three months.
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