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Work Background
Product Development Manager (Apparel)
ZidansProduct Development Manager (Apparel)
Jun. 2019 - Oct. 2021Moscow, Moscow City, RussiaZidans is a rapidly growing and highly innovative balletwear brand in Russia, specializing in professional dancewear and sportswear. Its products are available through its online store and distributed globally in countries like France, Japan, South Korea, China, and Taiwan. Starting at Zidans as a part-time design assistant, I quickly mastered the brand’s products and production processes. I established strong communication across the entire production chain and soon transitioned to the role of Product Development Manager. Key responsibilities: • Developing and testing prototype samples • Refining garment construction in collaboration with pattern makers • Organizing sample fittings with diverse models • Preparing batches for production • Launching production batches • Conducting quality control during production • Planning and financial forecasting for collections • Sourcing and selecting pattern makers, manufacturers, and suppliers Key achievements: • Launched men’s and children’s training apparel lines • Established a new outsourced production facility in Moscow for mid-scale manufacturing of biflex garments • Managed the first overseas production with a near-abroad manufacturer, overseeing logistics, sample development, and supply chain coordination • Updated classic leotard designs for the main women’s line • Improved the brand’s size chart • Restructured financial workflows, including cost management and launch planning • Developed new models for future collections, including those planned post-maternity leave • Participated in recruitment, hiring a pattern maker and a successor for my role
Ballet Costume Designer
BALLETDREAM (amateur ballet theatre)Ballet Costume Designer
Mar. 2018 - Apr. 2019Moscow, Moscow City, RussiaBALLETDREAM is an amateur ballet theatre and studio. It unites professionals from various fields, creating full-scale productions with passion and dedication. The company has staged unique adaptations of Swan Lake, Don Quixote, Giselle, La Bayadère, The Sleeping Beauty, The Nutcracker, and Le Corsaire. Over a year of barter-based work, I designed and produced over 50 costume sets for the corps de ballet and soloists (Swan Lake, Don Quixote, Giselle), balancing aesthetics with cost efficiency. Invited as the principal soloist for BALLETDREAM’s debut production of Swan Lake under a creative barter arrangement, I combined performance preparation with costume design and production. In the project’s early stages, costumes were either custom-made or rented, and my role was to create stage-ready designs while minimizing material and production costs. For later productions, a professional sewing workshop was brought in, building on my initial designs.
Founder & Fashion Designer
White Willow Clothing (Moscow)Founder & Fashion Designer
Jan. 2017 - May. 2019Moscow, Russia• Developed and produced the brand’s debut collection to establish and promote brand identity. • Released a limited batch of redesigned, casual-style garments (e.g., shirts and trousers). • Participated in the Lambada Market in Moscow to increase brand visibility and sales. • Identified and negotiated with local ateliers and small-scale manufacturers for sample and batch production. • Sourced materials and established communication with multiple fabric suppliers. • Oversaw end-to-end design and production process, from concept to finished product. • Managed initial brand promotion and direct-to-customer sales channels.
Senior Customer Success Manager
effectiffSenior Customer Success Manager
Feb. 2011 - Sep. 2014Moscow City, Russia• Spearheaded client relationship management, delivering exceptional service to both individual and corporate clients. • Managed end-to-end translation projects, ensuring timely delivery and adherence to quality standards. • Maintained accurate bookkeeping and financial records to support operational efficiency. • Cultivated long-term relationships with key accounts, driving client retention and satisfaction.

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Fashion Designer: Concept to Collection
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