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Work Background
Team ReactivateSocial Listening and Consumer Experience Lead
Sep. 2025Pakistan, KarachiUnilever Pakistan
- Home and Personal Care
- Foods
- Ice cream
VMLSocial Intelligence Manager
Jan. 2025 - Aug. 2025The Coca-Cola Company - TCCC (Coca-Cola, Flavours, Tea & Hydration, Coke Studio and Corporate (P.A.C.))
Publicis GroupeSocial Media Community Manager
Jan. 2024 - Feb. 2025Phillip-Morris International - ZYN (formerly SHIRO) - Community Management
- Page Management
VMLSenior Insights Analyst
Jan. 2023 - Dec. 2024The Coca-Cola Company - TCCC (Coca-Cola, Flavours, Tea & Hydration, Coke Studio and Corporate (P.A.C.)) - Consumer behaviour analysis via social listening deep dive
- Overseeing reporting standards and reporting on key business insights
- Sentiment analysis and in depth understanding of consumer insights
- Research and analysis of consumer behaviour patterns with respect to online sentiments - Ad-hoc listening of sentiment around the brand
- Reporting on all of the above with key analysis to understand efficacy of digital comms
ICUCCommunity Manager
Nov. 2022 - Dec. 2023Phillip-Morris International - ZYN (formerly SHIRO) - Community Management
- Page Management
- On-Page Reporting and Sentiment Analysis
VMLInsights Analyst
Jan. 2022 - Dec. 2022The Coca-Cola Company - TCCC (Coca-Cola, Flavours, Tea & Hydration, Coke Studio and Corporate (P.A.C.)) - Value addition to brand communications via digital insight reporting.
- Sentiment analysis and deeper understanding of consumer insights
- Real time reporting of a largely successful Coke Studio Season 14 - Research and analysis of consumer behaviour patterns with respect to online sentiments - Ad-hoc listening of sentiment around the brand. - Reporting on all of the above with key analysis to understand how the digital comms are being perceived
Digitz DigitasSocial Media and Community Manager
Mar. 2021 - Nov. 2021British American Tobacco (B.A.T.) - VELO and VELO Sound Station - Successfully launched the official VELO e-commerce platform
- Crossed the 30k follower mark on Instagram from active community engagement within 2 months
- Developed the strategic plan and content calendar for the relaunch of VSS
- Utilized CCR and SoMe sentiment data to gauge e-commerce performance in launch and expansion cities
- Lead digital analytics and metrics reporting, via Sprinklr, in gauging platform metrics - Daily sentiment reporting with relevant CCRs (Customer Contact Reasons) helped the team optimize the content approach, increase engagement, and strengthen the brand narrative
- Social Channel Management
- Maintained strong SoMe presence across multiple channels (Facebook, Instagram, and YouTube)
foodpandaCommunity Manager
Dec. 2020 - Feb. 2021- B.P.O. coordination, and management for SoMe team including agent SoMe agent QA protocols and procedures
- Designing protocols for customer fraud check and investigation
- Community management, engagement, and reporting
- Regional community management liaison for developing SoMe SOPs
foodpandaAssociate - Social Media
Oct. 2019 - Nov. 2020- Used community sentiment data to improve overall customer journey and experience
- Designed and A/B tested Application UI wireframes for a better customer experience based on social listening
- Led the Vendor Education communications concept and design
- Community management
Marvel EventsMarketing Associate
Jan. 2017 - Sep. 2019Karachi, PakistanKey Responsibilities Marvel Events:
1) Overseeing event planning & execution
2) Overseeing Social Media & PR
3) Business Development Marvel Foods:
1) Launching this subsidiary
2) Designing the menu
3) Business Development
Super Savari ExpressMarketing Intern
Jun. 2016 - Jun. 2016Key Responsibilities 1)Working on New Strategies to Market Super Savari to the general populace. 2) Creating Marketing Strategies to integrate Super Savari Express into the tourism industry. 3)Communicating with Potential customers for present & future collaborations.
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