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Work Background
YES Employment + Entrepreneurship Business Coach & Strategy Consultant (Quebec)
Aug. 2025Montreal, Quebec, CanadaSupporting Quebec-based entrepreneurs to launch, grow, and scale their businesses through 1:1 coaching and dynamic workshops (in-person & online). I work with aspiring and established business owners across sectors to refine business models, build strategic plans, and access funding opportunities. At YES Montreal, we collaborate with community partners, volunteers, and ecosystem stakeholders to strengthen the entrepreneurship programs, foster connections, and create opportunities for growth in Quebec’s vibrant startup and small business landscape.
Julia Falci Consulting IncBusiness Coach & Strategy Consultant (North America)
Nov. 2019As a Marketing Strategist, small business mentor, speaker, and wellness practitioner, I support impact-driven organizations thrive at a strategic level while navigating the emotional rollercoaster of running a business. I've had the privilege of mentoring and facilitating for organizations such as Canada Service Corps, WeBC, The Forum, YWCA, and Latincouver, and I continue to collaborate with businesses and communities who lead with purpose. Services offered: - 1:1 Business Coaching: Tailored sessions to unlock potential and achieve business goals
- Group Facilitation: Leading transformative workshops and collaborative growth
- Wellness & Corporate Retreats: Curating experiences that nurture both business growth and personal well-being
- Marketing Strategy Consultation: Crafting customized marketing roadmaps for sustainable success
- Speaking Engagements: Inspiring and educating audiences on business, wellness, and entrepreneurial resilience
AttendeaseMarketing Growth Manager
Nov. 2017 - Jul. 2021Vancouver, Canada AreaAt Attendease, I led strategic marketing initiatives to position the platform as a leader in the event tech space. My work focused on building scalable acquisition systems, elevating brand presence, creating high-value content, and fostering strong industry partnerships to drive consistent, qualified leads. Key Contributions: - Developed and executed comprehensive marketing strategies across SEO, inbound marketing, content, email automation, and paid acquisition channels—resulting in growth in brand visibility and user acquisition
- Oversaw the end-to-end planning and execution of webinars, collaborating with industry thought leaders to drive engagement and build brand authority
- Managed the creation of lead magnets, whitepapers, and guest content opportunities—positioning Attendease across relevant industry publications and communities
- Collaborated closely with the sales team to create tailored marketing materials—including case studies and client-facing collateral—that supported lead nurturing and deal closing
- Directed a small team of contractors, ensuring alignment and consistency across campaigns and content assets
- Led the SEO strategy and ongoing optimization efforts, resulting in sustained organic traffic growth and lead generation
VanWest CollegeInstructor - Social Media Marketing (Temp. Contract)
Aug. 2017 - Oct. 2017Vancouver, Canada AreaDelivered Social Media Marketing curriculum to students enrolled in the Business Management program.
Graphically Speaking | Web Development, Ecommerce & Internet MarketingDirector of Digital Marketing
May. 2016 - Nov. 2017Vancouver, Canada AreaAs Director of Marketing at a fast-paced digital agency, I led strategic marketing initiatives and managed client relationships with small and medium-sized businesses across various sectors. I oversaw the marketing team, developed service offerings, and collaborated cross-functionally to deliver high-impact digital strategies that drove measurable results. Highlights: - Led and mentored a team of 4 marketing professionals, fostering professional growth and delivering consistent, high-quality client work
- Built and managed a portfolio of 20+ client accounts, acting as a trusted advisor to entrepreneurs and small business owners, helping them improve their digital presence and business outcomes
- Created digital strategies focused on conversion optimization, online visibility, and lead generation
- Collaborated closely with sales, project management, development, and design teams to ensure seamless project execution that was always delivered on time
- Supported the sales team with proposals, strategic insight, and pitch presentations—helping to close new business opportunities
- Developed new marketing services, pricing structures, and internal processes to increase departmental efficiency and profitability
- Researched and introduced new tools and technologies to optimize workflows, reduce costs, and enhance productivity
Graphically Speaking | Web Development, Ecommerce & Internet MarketingDigital Marketing Specialist
Sep. 2014 - Apr. 2016Vancouver, Canada AreaIn this role, I partnered with small and mid-sized businesses to assess and improve their online presence through data-driven marketing strategies. I was responsible for end-to-end execution—from auditing and strategic planning to campaign management and performance optimization. Key Contributions: - Conducted comprehensive website audits to assess usability, SEO, and conversion potential—delivering tailored strategies to enhance digital performance
- Implemented full-spectrum digital marketing tactics, including technical SEO fixes, on-page optimization, link building, content development, and email marketing
- Developed and executed online advertising campaigns across Facebook, Google Search, Display, and remarketing channels
- Provided expert guidance on site architecture and user experience improvements to increase engagement and drive conversions
- Collaborated closely with internal teams (designers, developers, project managers) to ensure strategic alignment and smooth implementation of marketing initiatives
Canadá Intercâmbio (Overseas 5 Education Inc)Marketing Manager
Jul. 2011 - Aug. 2014Vancouver, Canada Area- Trained and assisted sales managers and associates from over 10 cities in Brazil
- Managed SEO with proven record of page one results for a variety of highly competitive keywords
- Doubled organic traffic yearly, for three consecutive years, from 5k to 40k visits per month
- Administrated CRM and Marketing Automation tool (InfusionSoft)
- Developed and implemented inbound marketing strategies
- Assisted with product development and product management
- Planned and coordinated product training sessions, sales seminars and road shows - Developed and maintained relationship with educational institutions from Canada, USA, Australia, New Zealand, UK and Ireland, including ESL Schools, High Schools and Post Secondary Institutions
- Participated in trade shows, such as ICEF and BMI, in Canada and USA
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