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Work Background
gener8torStartup Mentor
Mar. 2024Indianapolis, Indiana, United States*Provide periodic mentorship to the Gener8tor gBETA cohort of startups in the Indianapolis market.
*Provide periodic mentorship to the Gener8tor gBETA cohort of startups in the Wyoming market.
*Provide periodic mentorship to the Gener8tor gBETA cohort of startups in the North Dakota market.
*Provide periodic mentorship to the Gener8tor Main Street cohort of startups in the Indianapolis market.
*Provide periodic mentorship to the Gener8tor gBETA cohort of startups for the Marshall's iCenter.
*Provide periodic mentorship to the Gener8tor Skills - Career Coaching Program (Quarterly).
Mashore MethodManaging Director
Jun. 2022 - Dec. 2023Los Angeles, California, United StatesKrista Mashore Coaching (#1 Realtor Coach in USA) *Built a CRM business for realtors. Zero to 400 B2B customers in 12 months. *Product was $2k and included an all-in-one CRM with realtor marketing assets, courses and coaching.
*Platinum Award Winner 2023 - Go High Level (1 of 8 Recipients out of 20K vendors globally).
MaytronicsTrade & Brand Manager - North America
Jan. 2019 - Mar. 2020Greater Atlanta Area#1 Selling Dolphin Robotic Pool Cleaner (HQ in Israel).
*Promoted to develop and execute strategies to grow our brick & mortar retail channel.
*Awarded vendor of the year from our #1 customer/distributor that has 70% market share in the pool industry!
*Developed and executed a brick & mortar program that grew retail locations from 0 to 400 in just 2 years in the Sunbelt ($0 to $8m revenue).
*Owned Amazon channel and created new content and expanded pages that doubled Amazon sales from $7.5m to $15m in just 1 year organic + paid search.
MaytronicsMarketing & Communications Manager - North America
Nov. 2016 - Jan. 2019Greater Atlanta Area*Grown sales 25% YOY - 3 consecutive years with Maytronics! 26% Net Income 2019!
*Grew US market share from 40% to 70% in 3 years!
*Spearheaded content strategy & execution, as well as brand development in North America.
*Developed and implemented new digital marketing assets that grew our digital presence 3X!
*www.MaytronicsUS.com *DolphinMarketingShop.com *CertifiedDolphins.com
*Created and implemented a digital lead generation program for our retail partners ($1.5M+/yr!).
*Created a 360 degree suite of creative assets and content for a previously non-existent marketing presence in North America driving the Dolphin brand to new levels.
Skura MarketingMarketing Consultant & Career Coach
Jan. 2012Pasadena, California, United StatesI have mentored, coached, or consulted more than 200+ clients and $500k in revenue. *Industry Expert in CPG, Home Products, Pool Industry, Robotics, SaaS, Financial/FinTech, and Digital Publishing. *Funded Startup Contracts: *COACHING PROGRAM ($2M Revenue) ($5k to $25k Coaching Product). [3 Months Contract]:
**Grew the active email list from 4k to 10k+.
**4x the email open rate and 10x the click rate.
**Generated 350+ appointments with 60% show-up rate with Google SEM, Facebook Ads, and email marketing.
*ROBOTICS MARKETING - Healthcare ($4M Revenue) - Content Marketing, TradeShows, GTM Strategy (FT - 8m).
*CMO of FREELANCER CONSULTANCY/STARTUP ($4M) – Digital rebranding (FT – 6m). *CMO of FINTECH APP ($500K) – Branding, B2B pilot, and app installs (FT – 6m).
*CMO of WELLNESS APP ($1M) – Brand awareness and 50K+ app installs (FT – 9m).
*CEO of DIGITAL MAGAZINE ($20K) – Content strategy, content creation, branding, marketing & sales, digital advertising, customer acquisition, and 50K readers (PT – 2y).
*CEO of COMIC BOOK PUBLISHING ($20K) – Story/characters/dialogue, marketing & sales – 4x issues, 1x trade paperback, 2x Kickstarters, 3x Comic Cons, and 3x signings (PT – 3y). *Marketing Expert in B2B, creating programs that drive growth through channels, retail, e-commerce, and distribution, developing growth-focused GTM strategies, brand and marketing audits, market research, and deep competitive analysis. *20+ years of total experience at both funded startups (MVP, 0 to 1, 1 to scale) and Fortune 500 Companies (Dolphin, LG, Amazon, Philips, Maytag). I've made $350M+ for the companies I've worked for over my 20+ year career. *My superpowers are charismatic leadership, brand building, product development, go-to-market strategies, uniting teams around goals, and mentoring team members toward becoming A+ players.
LG ElectronicsMarket Manager
Jan. 2012 - Jan. 2016Atlanta, Georgia, United States#1 Home Appliance Brand in the US (HQ in South Korea).
*Managed multi-channel sales for more than 75 retailers and $25M.
in sales in the Atlanta market.
*Grew sales by 48% year-over-year for 2013.
*Participated in the top industry tradeshows to launch and market.
new home appliance products.
AmazonWebStore Account Manager
Jan. 2010 - Jan. 2011Grand Forks, North Dakota, United States• Responsibility for more than 200 Amazon WebStore business accounts.
• Advised small businesses on eCommerce website design optimization.
PhilipsManager, North America
Jan. 2006 - Dec. 2009Atlanta, Georgia, United StatesFortune 100 company that produces medical, lighting, and electronics products (HQ in Netherlands).
*Managed 10 project managers and 75 design professionals that accounted for $15M in annual sales.
*Grew international design services revenue by 25% year-over-year ($3.5M).
*Developed and implemented operational processes for sales, project management, and design resources that grew utilization from 60% to 90% in 1 year.
*Managed key web, research, and product projects for Philips Electronics and Philips Healthcare.
*Developed detailed KPI’s for value-based utilization and financial reports for managing directors.
MaytagDistrict Manager
Jan. 2003 - Jan. 2005Philadelphia, Pennsylvania, United States• Managed a portfolio of 50 business (retail) accounts and $11m+ in sales (10 buying groups).
• Awarded unprecedented marketing budget of $200K+ in first year.
• Created in-store promotions and merchandising strategies growing key accounts by 20%+ ($1M+).
• Negotiated and implemented retail floor plans that grew SKUs across all categories by 25%.
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