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Work Background
WeWorkHead of Regional Marketing, US and Canada
Mar. 2025• Leads regional marketing strategy across priority markets, driving member acquisition, retention, and engagement aligned with business goals.
• Owns and optimizes the full marketing funnel, accelerating pipeline growth and improving lead quality through collaboration with sales, product, and global marketing teams.
• Defines and tracks marketing performance metrics; delivers insights and reporting to leadership, driving continuous optimization and business visibility.
• Develops audience-specific messaging and campaigns for SMBs, enterprises, and brokers; enhanced brand visibility and market leadership through targeted campaigns, events, and partnerships.
• Partners cross-functionally with global shared services teams to localize and execute marketing campaigns, maximizing impact across regional markets.
NewmarkVice President, Marketing & Product Strategy
Jul. 2021 - Dec. 2024• Developed and executed strategic integrated marketing plans to drive awareness and revenue growth through channel marketing.
• Led high-impact channel marketing initiatives that increased brand awareness and revenue.
• Led go-to-market strategies for new products and services, resulting in an 85% boost in productivity and a 12x increase in broker presence.
• Partnered cross-functionally to align marketing efforts with business objectives. • Optimized team efficiencies and performance, built a CoE in Chicago with national best practices.
Independent Corporate AdvisorVice President, Marketing & Communications
Jun. 2018 - Jun. 2021Chicago, IllinoisPartnered with global and national corporate clients to elevate their brand, create a competitive edge, launch new products and services, and/or reposition current content and strategy due to the pandemic, growth initiatives, economic challenges, and/or leadership changes. • Advised executive leadership on implementing strategic, data-driven solutions that elevated brand visibility, maximizing business impact during the pandemic. • Developed and executed go-to-market strategies for new products and services, achieving a 40% increase in market adoption and generating over $50M in revenue growth.
• Created sophisticated market segmentation strategies, optimizing marketing spend and achieving a 35% increase in ROI by targeting key audiences and ideal buyers.
• Guided clients through strategic repositioning, aligning with market conditions and organizational goals, contributing to a 20% improvement in competitive positioning.
• Conducted in-depth competitive analysis, delivering actionable insights that enabled clients to capture a 15% market share increase in crowded markets.
• Led cross-functional teams to execute integrated marketing campaigns, ensuring a 25% improvement in alignment with business objectives and seamless collaboration across departments. Clients: Nike, Intel, JLL, Cushman & Wakefield, Adobe, Apple, ConnectCRE Media, and more.
Cushman & WakefieldVice President, Marketing & Communications, Global Occupier Services
Jun. 2014 - May. 2018Greater Chicago AreaReported to the CEO of a $3B annual recurring revenue business, executing marketing and communications programs with P&L responsibility for a $1.4M budget.
• Executed high-impact strategic special projects that drove a remarkable 25% increase in lead generation and over 20% year-over-year revenue growth, significantly enhancing business performance.
• Developed compelling messaging and strategic competitive positioning for Occupier services, products, and partnerships, driving a substantial 25% increase in new business and strengthening market presence
• Aligned global infrastructure resulting in a significant 15% improvement in cross-functional efficiency and enhancing collaborative efforts across the organization.
• Served as Creator and Editor-in-Chief of award-winning global publication, The Occupier Edge, driving a 40% increase in readership and engagement, while simultaneously expanding the sales pipeline by 120%.
• Created the first client engagement program, boosting client satisfaction by 35%.
• Led a high-performing global team spanning Sydney, London, Toronto, New York City, Chicago, and Los Angeles. Concurrently, supported the mergers of DTZ, Cassidy Turley, and Cushman & Wakefield, creating a global real estate powerhouse, a strategic integration that enhanced the company's competitive positioning, and the ability to deliver comprehensive solutions to clients worldwide.
• Led marketing & communications workstreams inclusive of brand and positioning, client retention, digital, employee transition, service lines, public relations, technology, and partnerships.
• Spearheaded brand modernization of Cushman & Wakefield's centennial logo and firm rebrand
JLLVice President, Integrated Channel Marketing, Enterprise Solutions
Aug. 2001 - May. 2014ChicagoDemonstrated steady career progression by earning promotions across 5 growth roles in 13 years, consistently taking on more responsibilities and leadership positions.
• Drove and defined Channel Marketing, a first for the firm, integrated service line marketing with industry marketing to deliver channel marketing strategies—expanding reach and increasing revenue. Oversaw national marketing budget with P&L accountability.
• Created and executed marketing and business development strategy for JLL’s newest industries CSR/ESG Services, Pharmaceutical Services, and Healthcare Advisory Services.
• Led business development efforts by identifying new market opportunities, driving organic growth through cross-selling opportunities, and pursuing inorganic growth through new strategic partnerships.
5FT View Consulting, LLC
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