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Work Background
Samsung Electronics AmericaLead, Digital Health PR, MX Marketing
Aug. 2025Mountain View, California, United StatesFocused on driving awareness and engagement for Samsung’s health technologies across its mobile portfolio, including smartphones, wearables, and connected services.
Samsung Electronics AmericaHead, Marketing Communications, US Digital Health
Feb. 2024 - Jul. 2025Mountain View, California, United StatesLed awareness and thought leadership initiatives showcasing Samsung’s digital health innovation. Developed and executed programs to inform the healthcare ecosystem and key stakeholders, support go-to-market strategies for Samsung Health products and services, and elevate visibility for research collaborations and service innovation partners.
Samsung Electronics AmericaHead of PR & Marketing Communications, North America Digital Health
Feb. 2024Mountain View, California, United StatesResponsible for driving North America communications to promote Samsung's digital health products and services to drive brand awareness, engagement, and user adoption. Led communications efforts and thought leadership programs with key academic, nonpartisan, nonprofit organizations, and think tanks, positioning Samsung as a trusted leader in digital health, informing market access strategies, supporting go-to-market initiatives, and significantly increasing mindshare among critical stakeholders to shape the conversation around the future of healthcare innovation and connected care.
Curana HealthHead, PR & Social Media
Mar. 2023 - Feb. 2024United StatesDrove awareness and thought leadership initiatives for provider-led organization specializing in primary and post-acute care, with a focus on senior living communities. Deliver targeted in-market communications support for the company’s Medicare Advantage Special Needs Plans (SNPs) and Accountable Care Organization (ACO), which collectively serves 175,000 patients annually across 34 states and over 1,600 senior living sites. Develop a comprehensive content and social media strategy to enhance the company’s brand presence and engagement across digital platforms.
Curana HealthHead of PR & Social
Mar. 2023 - Feb. 2024United StatesDesign and execute strategic awareness and thought leadership initiatives for provider-led organization specializing in primary and post-acute care, with a focus on senior living and master plan communities. Delivered targeted in-market communications to drive awareness and enrollment in Medicare Advantage Special Needs Plans (SNPs) and Accountable Care Organization (ACO), serving more than 175,000 patients annually across 34 states and over 1,600 senior living sites. Drove comprehensive content strategy across all digital channels, to enhance brand awareness and drive in market enrollment.
The Johns Hopkins UniversityLead, PR & Marketing, Gender Equity Unit
Dec. 2021 - Dec. 2022San Francisco, California, United StatesProvided strategic marketing and communications support to the Gender Equity Unit, a key initiative within the Data for Health program, part of the Health, Behavior & Society group at the Bloomberg School of Public Health. Created brand identity through logo, website, and social media presence, and managed stakeholder communications and newsletter.
The Johns Hopkins UniversityPR & Marketing Lead, Gender Equity Unit
Dec. 2021 - Dec. 2022San Francisco, California, United StatesProvide strategic marketing and communications support to the Gender Equity Unit, an initiative within the Data for Health program, in the Health, Behavior & Society group at the Bloomberg School of Public Health. Developed a compelling brand identity through the development of a dynamic website to enhance visibility and logo. Created and managed social media presence, driving awareness and support for the program, and produced stakeholder newsletter and content for global forums.
NeurotrackHead, PR & Social Media
Nov. 2018 - Nov. 2019Redwood City, California, United StatesDrove internal and external communications and thought leadership, GTM strategy for B2B rollout in Japan, and scientific communications around research grants and published articles.
NeurotrackHead of PR & Social
Nov. 2018 - Nov. 2019Redwood City, California, United StatesDevelop a comprehensive PR strategy for the company, encompassing both internal and external communications, with a strong focus on enhancing online presence across social media and owned media channels. Support the Japan B2B Go-To-Market (GTM) strategy by launching a global PR program targeting key business press, health industry media, and insurance trade publications. Additionally, craft a robust communications strategy for scientific outreach, including the promotion of published research and presentations.
Danielle Simmons Consulting Strategic Advisor
Feb. 2016San Francisco Bay AreaFractional marketing and communications leader for digital health innovators and brands. Strategy and marketing communications programming for early-stage companies, established brands, and NGOs, driving cross channel, integrated programming designed to create awareness, education, and thought leadership.
Danielle Simmons ConsultingStrategic Advisor
Feb. 2016San Francisco Bay AreaFractional marketing and communications leader for digital health innovators and brands. Strategy and marketing communications programming for early-stage companies, established brands, and NGOs, driving cross channel, integrated programming designed to create awareness, education, and thought leadership.
AncestryHead of Consumer PR & Social, North America
May. 2013 - Feb. 2016San Francisco, California, United States• Directed consumer PR and social media strategy for a global leader in family history across North America, driving visibility and engagement for six brands, three mobile apps, and the region’s largest consumer DNA network. Led the successful launches of major initiatives including AncestryDNA, Ancestry Mexico, and multiple high-profile historical record collections. Amplified brand equity through media partnerships and coverage tied to Finding Your Roots (PBS) and Who Do You Think You Are? (TLC). Oversaw a broad portfolio of initiatives—spanning influencer marketing, celebrity campaigns, content sponsorships, conferences and tradeshows, and events—to expand reach, deepen consumer trust, and support growth objectives.
EdelmanVice President, Digital Health Practice Group Lead
Jan. 2012 - May. 2013San Francisco, California, United StatesProvided strategic direction and portfolio oversight for a diverse range of health and wellness clients. Spearheaded high-impact brand activations at marquee events including the 2012 London Olympic Games, SXSW, and the Sundance Film Festival—driving visibility, engagement, and thought leadership in emerging health technologies. Served as West Coast ambassador for Wellness 360 and Modern Mom workgroups, translating consumer insights into actionable strategies and championing cross-practice collaboration across regional teams.
Focus areas: Women's health, digital health, food & nutrition Clients: 24 Hour Fitness, Brita Filter For Good, Brain Resource, Hungry Jack, Revolution Foods
EdelmanVice President, Consumer Health & Wellness
Jan. 2012 - May. 2013San Francisco, California, United StatesManaged Digital Health practice group, offering strategic leadership and portfolio management for health and wellness clients. Led high-impact initiatives and brand activations at 2012 London Olympic Games, SXSW, and Sundance Film Festival. Served as West Coast ambassador for Wellness 360 and Modern Mom workgroups, socializing consumer research and insights with region practice groups. Focus areas: Women's health, digital health, food & nutrition Clients: 24 Hour Fitness, Brita Filter For Good, Brain Resource, Hungry Jack, Revolution Foods
DMS Public RelationsPublic Relations Consultant
May. 2007 - Jan. 2012San Francisco Bay AreaDeveloped and launched integrated communications and PR programs for early-stage companies and established brands, with a focus on media relations strategy, spokesperson training, and event support including conferences, trade shows, and special activations. Led blogger and influencer engagement to amplify brand narratives and reach targeted audiences. Client portfolio included BlogHer, Caring.com, L’Bel Beauty, LG, Whole Foods Market, and Living in Digital Times’ Digital Health, Fitness Tech, and MommyTech summits.
Johnson & JohnsonDirector of PR, Babycenter
Apr. 2006 - Sep. 2007San Francisco, California, United StatesLed public relations for the BabyCenter global network, including the successful launches of localized platforms in China and India. Directed thought leadership initiatives across content, community, and commerce teams, while managing strategic partner programs to enhance brand visibility and engagement. Served as the West Coast consumer tech lead for the global PR team, providing regional expertise and media strategy.
Access Brand CommunicationsSenior Account Supervisor
Apr. 2005 - Apr. 2006San Francisco Bay AreaLed client management, public relations strategy, and business development for consumer technology, digital communities, and e-commerce brands—delivering integrated programs that drove visibility, engagement, and growth.
Lumetra Healthcare SolutionsHead of Public Affairs
Feb. 2002 - Feb. 2005San Francisco, California, United StatesDirected public affairs for California’s Medicare Quality Improvement Organization, serving as a strategic communications advisor to the CEO and COO. Led cross-functional teams supporting clinical quality initiatives across hospitals, nursing homes, home health, and physician practices. Oversaw statewide consumer health education campaigns focused on mammography, vaccinations, and diabetes in underserved communities. Successfully launched public-facing health websites offering quality-of-care comparison data, including Nursing Home Compare, Home Health Compare, and Hospital Compare.
Weber ShandwickAccount Supervisor
Nov. 2000 - Nov. 2001San Francisco Bay AreaManaged thought leadership communications and product PR campaigns to enhance client brand visibility and industry positioning. Oversaw day-to-day client relationships, coordinated cross-functional teams, and ensured successful campaign execution. Led business development efforts to grow client portfolios and identify new opportunities aligned with agency capabilities.
FleishmanHillardSenior Account Executive
Nov. 1999 - Nov. 2000San Francisco Bay AreaProduct launches and special events for consumer brands and lifestyle products. Media Services Group strategist, Motivation and Moral committe, and Intern Advisor.
JONA Group Public RelationsAccount Executive
Aug. 1997 - Oct. 1999San Francisco Bay Area
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