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Work Background
meshaGrowth
Jul. 2025Bengaluru, Karnataka, India
MHG DigitalConsultant
May. 2023Bengaluru, Karnataka, India
Athena Global EducationDigital Marketing Manager
May. 2023 - Jul. 2025Bengaluru, Karnataka, India
Urban SpaceLead - Digital Marketing
Mar. 2022 - May. 2023Bengaluru, Karnataka, India
SLAY CoffeeManager- Growth
Dec. 2020 - Mar. 2022Bengaluru, Karnataka, India
The Sports SchoolMarketing Manager
Apr. 2020 - Dec. 2020Bengaluru, Karnataka
ANTIBRNDHead of Growth
Mar. 2020 - Nov. 2020Bengaluru, Karnataka, IndiaWork responsibilities included:- 1. Strategic planning for the launch of new line and execution in terms of driving leads and sign-ups. 2. Creating content for platforms such as Instagram, Linkedin, Facebook, Quora, Pinterest, Tik Tok and blogs. 3. Measuring marketing program effectiveness and KPIs to drive continuous improvement in strategy and output. 4. Organizing Influencer meetings, conducting personnel reviews, and attend managerial meetings. 5. Participating in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth. 6. Overseeing marketing expenses and resources including relationships with external vendors and advertising and media firms.
TAGGMarketing Manager
Apr. 2019 - Dec. 2019DelhiBeing promoted to being the Marketing Manager, i was responsible framing and executing a integrated marketing approach. The unique approaches empowered consumers to make informed purchase decisions thus resulting in greater brand awareness, edge of competition and increased ROI. - Led complex, cross-functional initiatives focused on Senior Managements strategic agenda to kickstart different ranges of audio products from planning to execution. - Oversaw all the Social and Digital Operations from planning to execution. - Developed Product Identities and boosted new range of products such as True Wireless Earphones. - Co-ordinated with Influencer Marketing, PR and Video production agencies. - Initiated and Executed Online Reputation Management strategies over Google and Quora. - Revamped Website performance and initiated strategic alliances with different portals thus increasing website sales. - Managed multiple teams for design production, content marketing and management for increasing organic traffic and positioning the brand as thought leaders.
TAGGSenior Associate Digital Marketing
Jul. 2018 - Apr. 2019Delhi- Handled all Social Media and Digital Operations including planning, strategizing and execution. - Launched products from different segments such as power solutions and audio gears to concentrate ROI using innovative growth marketing techniques. - Created several comprehensive product strategies based on business analytics, consumer surveys, niche of objective and industry trends for wide range of consumer electronic products. - Reworked the Content ideologies of the brand over the website and the packaging. - Developed and managed the implementation of brand identity across all platforms. - Worked directly with the C.E.O to revamp the positioning of brand as a thought leader in consumer electronic sector. - Reworked the design aesthetics of the brand completely. - Co-ordinated with the PR, Social Media and Video production agencies on a regular basis.
PeriscopeAssociate Content Editor
Jan. 2018 - Jun. 2018DelhiAccountable for developing innovative and search friendly Product Descriptions for a diverse range of products on Target.com and JC Penny
Evoblaze By HandsContent Writer
Nov. 2017 - Jan. 2018DelhiAreas of function while working for more than 40 clients included:- - Content Writing - Social Media Marketing - Design Visualisation - Market Research - Offline GTM strategies
VariousFreelance
Apr. 2016 - Oct. 2017Delhi, India
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