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Work Background
pFocus MarketingCEO, Founder
Sep. 2024Santa Barbara, California, United States
In Women's HealthFounding Member
Aug. 2024Santa Barbara, California, United StatesWomen's healthcare advocate and networking.
ScienceMedia, Inc.Director of Marketing
Oct. 2021 - May. 2024San Diego, California, United StatesIMPACT: --> Increased web traffic 200%+ by spearheading Go-To-Market strategy and execution plans. --> Boosted lead-gen 120% above benchmarks through omnichannel repositioning campaign targeting clinical operations stakeholders, integrating social, email, video, and web assets --> Drove full-funnel marketing strategy supporting Big Pharma clients, including ROCHE, AbbVie, BMS
ScienceMedia, Inc.Senior Marketing Manager
Feb. 2021 - Oct. 2021San Diego, California, United StatesIMPACT: -->Increased Social Media following rate 40% YOY through developing and defining content strategy roadmap.
ABC-CLIOSenior Manager, Marketing & Creative
Dec. 2018 - Mar. 2020Santa Barbara, California, United StatesIMPACT: --> Generated $4M in new business through product expansion and market segment expansion strategy, transitioning company from product marketing to building new content marketing program --> Grew website traffic 130% through an overhaul of the website redesign, unifying 5 standalone brands --> Maintained client retention rate of 96% through product development and client engagement strategy
ABC-CLIOSr. Manager, Marketing & Creative
Dec. 2018 - Mar. 2020Santa Barbara, California AreaRESULTS: - Increaseed new sales 15% by launching two new content marketing sites - Significantly improved outreach and visibility of new market segment (Teachers) by launching and redesigning corporate website - Maintained client retention rate of 96% by launching new client-facing portal in platform
ABC-CLIOSenior Marketing Manager
Apr. 2015 - Dec. 2018Santa Barbara, California, United StatesIMPACT: --> Maintained 98% client retention rate, managing 50 key accounts through the development of a scalable Key Accounts Program --> Grew open email rates to 20% (above industry average) by launching first video storytelling program
ABC-CLIOMarketing Operations Manager
Mar. 2013 - Mar. 2015Santa Barbara, California, United StatesIMPACT: --> Reduced spending by 15% YOY by strategic use of systems, data analysis, and process optimization
ABC-CLIOProduct Marketing Manager
Nov. 2011 - Mar. 2013Santa Barbara, California, United StatesIMPACT: --> Increased e-book revenue by 10% YOY through process-driven marketing tactics & vendor relationship management
Plural Publishing, Inc.Marketing Manager
Dec. 2010 - Jul. 2011San Diego, California, United StatesIMPACT: -->Grew revenue in allied health sciences information works: speech-language pathology, laryngology, ear-nose-throat (ENT), head and neck cancer, communication sciences, and more
Reed ElsevierAssociate Marketing Manager, Life Sciences
Mar. 2004 - Jan. 2010San Diego, California, United StatesIMPACT: --> Grew academic textbook adoption rates by 25% YOY
Reed ElsevierAssociate Marketing Manager
Mar. 2004 - Jan. 2010RESULTS: - Grew academic textbook adoption rates by 25% YOY, contributing to long-term revenue growth
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