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Work Background
Baraka ConsultingSenior Consultant / Project Manager / Managing Partner
Jun. 2018Led technical consultancy projects for CPG companies across Latin America, driving a 300% growth in business within 4 years. Specialized in packaging development, validation, and project management for Personal Health Care at Procter & Gamble, leading initiatives in Mexico, Brazil, and 10+ regional suppliers. Key achievements include:
-Designing a new packaging specifications system, streamlining control of critical components.
-Conducting technical qualifications that improved packaging efficiency and compliance.
-Training 50+ stakeholders, improving operational compliance by 30%.
Axiom Product Development LLC Project Manager / Latin America Business Development
Feb. 2012 - Jun. 2018Led multiple high-impact packaging and product development projects across Household, Dairy, Beauty, and Packaging Supplier industries in Latin America. Key achievements:
-Household products: Set up and managed a Product Performance Laboratory, delivering continuous improvements in materials savings, testing efficiency, and result quality.
-Dairy products: Directed a multi-functional team that created a new-to-the-world Yogurt/Cereal Mix package, delivering 4 innovative concepts in 2 months, with 1 winning design launched.
-Beauty care: Developed a global packaging umbrella strategy framework enabling brand-specific innovation strategies for a leading CPG company.
-Flexible packaging supplier: Designed and implemented a quality system for a new plant in Colombia, aligned with ISO 9000–9001, covering 15 core elements and 27 SOPs.
-Business Development Manager LATAM
Axiom Product Development LLC | 2012 – 2018
Expanded Axiom’s presence in Mexico, Colombia, Venezuela, and Brazil by cultivating commercial relationships and launching 10+ major projects in 3 years, strengthening the company’s market footprint in the region.
Procter & GamblePrincipal Researcher – Baby Care Packaging
Jul. 2009 - Feb. 2012Led the Baby Care Packaging Innovation Program (2009–2012), creating a new fast learning cycle for consumer research that improved acceptance metrics by 30% across Premium, Mid-tier, and Developing markets. Directed the technical implementation of novel packaging technologies, resulting in 2 successful patent applications and generating $45.5M in new sales opportunities, strengthening product differentiation in highly competitive markets.
Procter & GambleSenior Researcher – Fem Care & Health Care Packaging
Sep. 2004 - Jul. 2009Progressively advanced from Researcher to Principal Researcher, leading packaging innovation and technical projects across Fem Care, Health Care, and Baby Care categories in Latin America. Delivered multi-million-dollar savings, consumer-driven innovations, and new technology platforms with global impact.
Fem Care: Implemented packaging technologies that generated up to $20M/year in global savings, while improving logistics efficiency and consumer perception.
Health Care: Directed packaging design and qualification for 10+ major projects in respiratory and gastrointestinal products, leveraging advanced technologies (barrier blisters, laminations, sachets, bottles, induction seals) to meet diverse regional requirements.
This 8-year journey consolidated expertise in packaging innovation, validation, and consumer research, combining technical depth with measurable business results across multiple product categories and markets.
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