Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
GSKRegional Marketing Manager, Speciality Care | Strategy | Omnichannel | Project Management
Feb. 2022 - Jan. 2025Emerging Markets (LATAM, Middle East, Turkey, India, Africa, South East Asia)Responsible to drive performance and sales of Specialty Care business (Biologics) in Emerging Markets (LATAM, Middle East, Turkiye, North Africa, India, South EA) - Drive Business Performance and Sales in the region: Mapping out the business potential for the local markets, setting the ambition, follow up - Bridge between Global and Local Teams: Ensure seamless communication between Global and Local teams; implementation of global strategies and projects by the local teams and formulating regional brand plan - Patient Potential and Journey Mapping: Develop unified patient potential tower tool for the markets, checking the data and understanding the full potential of the region. Train teams on integrated patient journey to identify the main pain points from diagnosis to treatment and help them to find the solutions - Capability Building: Identify the needs of the local markets, develop and execute capability building programs for cross functional team members - Project Management: Orchestrate regional complex projects in specialty care from planning to execution in excellence by leading cross functional regional and local teams. - Launch Readiness: Prepare the markets for the upcoming new product or its extension launches through readiness checks - Stakeholder engagement: Maintain close communication with external and internal stakeholders to identify the business needs and build strategic solutions. Engaged with regional and global key opinion leaders for Peer to Peer programs • Received 10 global recognition within this role on Accountable for Impact. • Received Winning Performance Award 2023 with the Capability Building Program for all Specialty cross functions teams in EM
GSKRegional Content Strategy Lead | Omnichannel | Commercial Operation
Jul. 2020 - Jan. 2022Growth Emerging Markets (GCC, Turkey, Phillipines, Thailand, Malasia)• Led strategic planning and execution of integrated multichannel campaigns for Vaccine, Innovation, and Established product portfolio within Commercial Operations Team in the region • Collaborated with countries to plan and execute multichannel campaigns, driving engagement and sales growth. • Globally recognized for leading projects on digital content and data-driven customer experience implementation, enhancing brand visibility and customer satisfaction.
GSKRegional Portfolio Manager, Marketing | Strategic Projects |
Sep. 2018 - Jun. 2020Emerging Marketing Central (GCC, Turkey, Russia and North Africa)Responsible to lead performance and drive the strategic planning of integrated multichannel campaigns for Respiratory portfolio across the Emerging Market Central region (Middle East, Turkiye, Russia and North Africa) - Multichannel and change management: Foster a culture for change management in the region for multichannel strategy planning - Launch preparation: Guide local cross functional teams for the launch preparations - Project Management: Project Lead for the Clinic360 regional project: peer to peer experience sharing program in the region
Boehringer IngelheimSenior Brand Team Lead | Product Launch | Strategy | Rare Disease
Apr. 2015 - Aug. 2018Istanbul, Turkey• Led brand team for Specialty Care, envisioned and set the strategic direction for the business linked to pre-launch and launch tactics of the Specialty care product in rare disease - Guided pre-launch preparations for Oncology business in the country (Market research, KOL mapping, Market opportunities and challenges) Achievements: - Best launch uptake globally, becoming market leader within 8 months in market - Championed the team with META Region Best Practice award for the product pre-launch activity of the rare disease product in respiratory
Boehringer IngelheimSenior Brand Team Lead | Product Launch | Strategy | Rare Disease
Apr. 2015 - Aug. 2018Istanbul, Turkey• Led brand team for Specialty Care, envisioned and set the strategic direction for the business linked to pre-launch and launch tactics of the Specialty care product in rare disease - Guided pre-launch preparations for Oncology business in the country (Market research, KOL mapping, Market opportunities and challenges) Achievements: - Best launch uptake globally, becoming market leader within 8 months in market - Championed the team with META Region Best Practice award for the product pre-launch activity of the rare disease product in respiratory
Boehringer IngelheimBrand Lead
Jan. 2014 - Apr. 2015Istanbul, TurkeyFormulation of marketing plan, implementation and monitoring effectiveness to achieve set objectives - Responsibility in Respiratory Portfolio and pre-launch activities in Oncology - Received best digital project award in health communication (Mediacat Felis Awards)
Boehringer IngelheimBrand Lead
Jan. 2014 - Apr. 2015Istanbul, TurkeyFormulation of marketing plan, implementation and monitoring effectiveness to achieve set objectives - Responsibility in Respiratory Portfolio and pre-launch activities in Oncology - Received best digital project award in health communication (Mediacat Felis Awards)
SanofiBrand Manager | Portfolio Management | Digital
May. 2012 - Jan. 2014Turkey• Developed annual marketing plan and resource allocation plan for brand portfolio optimization at sanofi-aventis. • Implemented the first digital project in CNS business in Turkey, showcasing innovation and digital expertise. • Presented as a speaker at the Digital Health Summit in Turkey, demonstrating thought leadership in the industry.
SanofiBrand Manager | Portfolio Management | Digital
May. 2012 - Jan. 2014Turkey• Developed annual marketing plan and resource allocation plan for brand portfolio optimization at sanofi-aventis. • Implemented the first digital project in CNS business in Turkey, showcasing innovation and digital expertise. • Presented as a speaker at the Digital Health Summit in Turkey, demonstrating thought leadership in the industry.
Nobel İlaçProduct manager | Generic Product | Portfolio
Aug. 2010 - May. 2012Istanbul, Türkiye•Responsible for CNS portfolio product in generic company, leading strategic and operational plans, trainings of the sales teams, key external expert engagements •MS% increase from 2% to 38% within the molecule market (August 2010- May 2012)
Novo Nordisk A/SClinical Research Associate | Phase 2 and 3 Trials | Multinational
Mar. 2007 - Jun. 2010Istanbul, Turkey• Led several multinational Phase 2 and Phase 3 Diabetes and Obesity Clinical Trials in Turkey, ensuring high quality and speed, • Drove projects to enhance the effectiveness of clinical trials across Asia, Africa, and South America. • Achieved significant milestones in leading Novo Nordisk A/S clinical trials in Istanbul, Turkey. • Led initiatives to increase clinical trial efficiency, resulting in improved patient recruitment and streamlined processes.
Intch is a Professional Networking App for the Future of WorkSee more people like Pinar on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
18
Sales Specialist @ ADA NOKTA METAL
16
Owner Art Director @ back in b business ads&art
20
International Furniture & Supply Chain Consultant
334686 people
18
Sales Specialist @ ADA NOKTA METAL
16
Owner Art Director @ back in b business ads&art
18
Academician, Researcher, Product develpment specialist