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Work Background
LiquidTrustHead of Product and Design
Apr. 2022 - Dec. 2025LiquidTrust is a new global payment method with a simple, built-in escrow mechanism to safeguard smaller business transactions (< $250k) from fraud and loss. Of the $6.9T US import/export payment volume, 2/3 go unprotected because current payment protection products like letters of credit are too complex and expensive for SMBs. 9 out of 10 SMB owners constantly worry about fraud and loss because non-payment or non-delivery would be devastating to business survival. We are partnering with banks to make our "escrow pay" solution available for millions of small businesses. Learn more at liquidtrust.io.
Apollo InternetStrategic Advisor in Digital Product Innovation and Research
Apr. 2022 - Dec. 2022Clarified product and business strategy with CEO for ensuring product success. Conducted daily reviews of design in collaboration with product team and daily design strategy with CPO. - Hired two C-level CPO and CMO leading to company growth and funding for continuous business development.
Bondly FinanceSenior UX expert - Product Design
Aug. 2021 - Apr. 2022Managed two external designers. Developed and executed strategy and design plan for Dapp product. Discussed business and strategy with CPO and CEO for product market fit. - Increased time to release by developing and executing best practices and processes for product team.
- Designed shopping experience for launching two NFT products + 2 Shopify experiences (Lewis Capaldi, Bands In Town).
- Designed product for Staking, Swapping crypto, and Launchpad for NFT projects Main resulted in:
o company exit by acquisition from Animoca Brands. o learned details of web3 tech and market perspective.
Interaction Design Foundation (IDF)Local Leader at IDF Luxembourg
Nov. 2017LuxembourgCreated meetups building a community from 0 to ~500 members in 3 years
Docler Holding LuxembourgUser Experience (UX) Expert - manager
Aug. 2017 - Jul. 2021LussemburgoAs UX expert into the company:
- formed a User Research program & practice, setring up the foundation for product discovery, ideation and validation
- UX management, collaborating with 8 PM, CPO and Head of product for a portfolio of 6 products and and all the internal tool used by the company, including the customer support.
- introduced and facilitated strategy and design workshops.
- coached UX and design cross department (QA, PM, C-level).
- worked with Growth team together with Analytics, AB testing, Marketing, and SEO specialists to increase ARR.
- contributed to 30% ARR increase in the first year.
- growth DRR from ~€780K to ~€1.2M.
- Created a framework for qualitative user metrics.
- design transformation (and career path design).
Accenture ItaliaProfessor UX module for Palestre Digitali
Jun. 2017 - Jul. 2017Cagliari Area, ItalyTeaching UX process and methods at "Palestre Digitali" by Accenture.
A pro bono learning initiative for recent baccalaureate to introduce them into the digital working world.
Interaction Design Foundation (IDF)IDF Design League Coach
Apr. 2017LuxembourgHelping Junior Designers and wannabe UX Designers to approach this career and find their way in this journey.
So far:
- coached 20 students (from beginners to expert) in their education program
- helped 5 students prepare and land a new job
Interaction Design Foundation (IDF)Local Leader at IDF Cagliari
Mar. 2015 - Jan. 2019Cagliari Area, ItalyAs Local Leader of IDF Cagliari (https://www.facebook.com/groups/idf.cagliari/), I organize
meet-ups to create a vibrant community of UX designers in Cagliari and Sardinia.
SoundayDirector of Product Management
Sep. 2013 - Aug. 2017Cagliari Area, Italy
Il Commerciale - The Salesman (tm)Strategic Consultant, Experience Designer
Apr. 2009 - Jun. 2017Brand development, strategic consultant & partner
PngisedFounder
Jan. 2000 - Jan. 2016UX, Visual Design, marketing strategies manager, AD campaign, developer, thinker, consultant.
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