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Work Background
Fractional CMO
Logixal IncFractional CMO
Jun. 2025Greater Hartford
Director, Supplier Marketing, eCommerce, & PIM
MotionDirector, Supplier Marketing, eCommerce, & PIM
Oct. 2024Greater HartfordEstablished and led the Supplier Marketing Team at Motion, acting as the liaison between our 10,000+ suppliers and our marketing and integration services, including all product (PIM) data, marketing programs, digital assets, co-branded materials, inventory services, training programs, events, and trade shows. Oversee the coordination of a multi-million dollar Marketing Development Fund (MDF) & Co-op advertising program.
Director, eCommerce & PIM
MotionDirector, eCommerce & PIM
Oct. 2018 - Oct. 2024Hartford, Connecticut AreaResponsible for Product Information Management (PIM) system governance, strategy and integrations after having successfully merged two separate on-premise PIM systems (due to the acquisition of Kaman Distribution Group by Motion) into a single integrated and redesigned SAAS platform with over 12 million products. Oversaw the ecommerce operations of all non-Motion.com sites and PIM integration into Motion.com.
Vice President, eCommerce
BrookstoneVice President, eCommerce
Jul. 2017 - Jul. 2018Greater Boston AreaLed eCommerce development, web and mobile strategy, omnichannel integration initiatives, third-party contracts, and professional services. Acquired by Bluestar Alliance.
Director, eCommerce Product Management
Advance Auto PartsDirector, eCommerce Product Management
Jan. 2009 - Dec. 2016San Jose, CADeveloped and launched the B2C & B2B eCommerce businesses for this leading automotive aftermarket parts company, including the real-time inventory and in-store pickup functions across its 4,000+ locations. Led ongoing ecommerce development, and web, mobile, and social media strategy. Directed 44 employees/contractors and multimillion-dollar capital budget. Received CEO’s Top Leadership Award in 2009, 2011, and 2013.
Senior Director, Business Intelligence and Advertising
SHOP.COMSenior Director, Business Intelligence and Advertising
Jan. 2005 - Dec. 2009Monterey, CATransitioned this service-oriented company into the first online marketplace, integrating over 5,000 retailers and 50 million products. Led marketing, analytics, and user-experience testing. Directed 34 employees/contractors and multimillion-dollar budget. Key Relationships: Target, Drugstore.com, Toys”R”Us, Google
Director, eCommerce and Database Management
The Pfaltzgraff CompanyDirector, eCommerce and Database Management
Jan. 2000 - Dec. 2005York, PABuilt ecommerce and omnichannel marketing operation for manufacturer and retailer of dinnerware, serveware, drinkware, and flatware. Led strategic business planning, product management, online marketing, website operations, and omnichannel experience. Directed 60 employees/contractors and multimillion-dollar budget. Acquired by Lifetime Brands in 2005.
Director, Worldwide Coins, Marketing and US Manufacturing
The Franklin MintDirector, Worldwide Coins, Marketing and US Manufacturing
Jan. 1994 - Dec. 2000Franklin Center, PASelected to re-launch and revitalize the manufacture and worldwide marketing of numismatic collectibles. Led operations, manufacturing, sales, marketing, and product design. Directed 29 employees/contractors and multimillion-dollar P&L.
Product Development | Marketing Manager, Danbury Mint Division
MBI Inc.Product Development | Marketing Manager, Danbury Mint Division
Jan. 1983 - Dec. 1994Norwalk, CTDeveloped brand extensions and high-end collectibles for more than 50 product lines. Directed team of 100+ artists, designers, consultants, and researchers. Contributed multimillion-dollar revenue growth.
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