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Work Background
Data Innovations LLCSenior Marketing Specialist
Aug. 2011 - Sep. 2021South Burlington, VTBuilt sold career of accomplishment in overseeing the development and execution of strategic marketing campaigns for this globally leading software company specialized in providing innovative, customized solutions to clients throughout the healthcare industry, including 6K+ hospitals and laboratories in 85+ countries. Led creative teams in developing and creating integrated marketing plans and branding campaigns that included creating all marketing collateral, digital/tradition advertising content and materials to grow brand awareness and increase customer engagements. Established and maintained relationships with new and existing vendors and outside agencies. Tracked and reported campaign KPIs directly to CMO. ** Played critical role in developing annual marketing roadmap and devised detailed marketing budget to achieve goals. ** Interfaced directly with sales team and customers to coordinate promotional events, including tradeshows and webinars. *** Provided end 2 end management of all events, coordinated all logistics, speakers, agendas, and event registrations. *** Solely responsible for the planning, coordination, and execution of company tradeshows, including selecting booth space, coordinated booth design, and planned customer event/dinner for 100+ clients, and booked travel/hotels. ** Drove process to establish/use marketing channels and digital media platforms to increase sales team lead generation. ** Created/moderated 15 webinars a year, that averaged 500+ per event, and five Regional User Group meetings annually. ** Authored and drafted a 25 page branding standards document that established marketing department best practices. ** Hand-picked by leadership to serve as interim Marketing Director during a one year leave of absence of previous director. ** Recipient of two ACE awards in 2019 and 2020.
Lawson SoftwareMarketing Specialist
Nov. 2007 - Aug. 2011Irving, Texas, United StatesRemoteRecruited by this leading HRIS/healthcare software development firm to oversee the development and implementation of the firms tradeshow, event marketing plans and sales lead generation campaigns. Worked closely with marketing design manager to coordinate the design and creation of client specific facing materials for the healthcare business units sales team. Managed project budgets and sourced vendors to ensure timely/cost effective development of tradeshow and digital/online marketing materials, including publications, website content, white papers, and newsletters. Planned/facilitated a variety webinars and events and created event PowerPoint presentations. Prepared and presented ROI reports to executive management team regarding campaign successes. ** Credited for developing/executing new lead generation program that led to a $2.3M increase in sales for a single product. ** Served a main POC in planning and executing a wide range of customer events with average attendance of 300+. ** Developed, hosted, and moderated a product specific webinar with 600 attendees, that educated clients new services. ** Chosen to oversee and organize Annual and Regional Conferences across the entire United States and Canada. ** Worked closely with product management team to develop and implement product go-to market strategies. ** Maintained/updated the firms intranet site with the most current templates, PowerPoints, and other sales documents.
The Expo GroupTeam Leader
Aug. 2004 - Oct. 2007Irving, Texas, United StatesLed and supervised four team leaders and 20 account managers in establishing/fostering the growth of strong client relationships with over 1200 trade show exhibitors to coordinate the planning and execution of million-dollar events, expos, and trade show projects. Interfaced directly with diverse range of clients/vendors to establish project objectives, defined program metrics, gathered requirements, negotiated pricing, organized resources, and managed event schedules. Tracked and administered department and program budgets. Monitored and reported weekly project status updates to executive management and stakeholders. ** Served as industry expert in building and cultivating strong relationships with all stakeholders to resolve issues quickly. ** Assisted in designing a new program to streamline workflows and electronically record labor hours for each project. ** Worked closely with stakeholders to plan/manage show budgets from initial client contact to post show evaluation. ** Author Strategic Documents that effectively identified and communicated key processes to project stakeholders. ** Maintained open communication with onsite teams to resolve issues and ensured success of each event and show.
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