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Work Background
The Wardrobe on MainCompany Owner
Jun. 2018Holly Springs, NC
HealthLink Europe & InternationalCommunications Manager
Nov. 2015 - May. 2019Raleigh, NCAt HealthLink, our mission is be the number one choice for medical device manufacturers looking to outsource their logistics and back office services. We achieve this by reducing costs throughout the supply chain and consistently delivering the highest standards in service, quality and efficiency. HealthLink currently serves more than 100 medical device clients. We specialize in:
Warehousing, Logistics & Fulfillment, Value Added Services, Reverse Logistics, Multilingual Customer Services, VAT Processing & Deferment and Finance & Administration. We are experts in the medical device industry, supporting our clients’ growth in an ever-changing market. Whether you are growing rapidly, changing facilities or switching distribution channels, we seamlessly support your operations throughout the process, in your timeframe.
Carolina Family Estate PlanningMarketing & Community Outreach Coordinator
Apr. 2014 - Sep. 2015Cary, NCCarolina Family Estate Planning is a law firm specializing in the following: Wills, Trusts and Estate Planning, Alzheimer's Planning, Asset Protection, Medicaid and Long-Term Care, Veterans’ Aid & Attendance, Executors, Trusts & Probate, Protecting Minor Children and Resources for People with Disabilities. While with Carolina Family Estate Planning some of my duties included: Create all creative marketing pieces to be used by law firm for distribution, which includes: brochures, flyers, ads, newsletters, workshop materials and direct mail. Plan and manage direct mail calendar and process. Manage social media for firm. Coordinate all external referral and community relationships for law firm; which includes fostering current and growing more relationships for the firm. Responsible for implementing new client database and update materials for database as needed. Coordinate all events for firm, internally and externally. Internal events include community workshops, bi-monthly firm workshops and customer appreciation events. External events include community fairs and events.
Time Warner CableSenior Marketing Manager
Apr. 2004 - Nov. 2011RTP, NCI was lucky enough to start my "true" marketing career with TWC, starting in '04 as the Marketing Assistant working my way up to the Senior Marketing Manager when I left in 2011. My duties over my almost 8 years with TWC changed and evolved over the years. I have included a list of the major duties and responsiblities I covered: Managed and negotiated all Time Warner Cable corporate sponsorships, promotional and sports marketing events throughout the Time Warner Cable Eastern Carolina footprint. Worked with external community event coordinators to promote and provide awareness of the Time Warner Cable brand and products. Planned and organized over 40 events per year. Managing over 60 Brand Ambassadors who helped in the implementation of each event. Managed all creative projects that were used externally and internally for Time Warner Cable (i.e. retail locations, customer care centers, kiosks, events, partnerships, sales teams) and managed the fulfillment process. Responsible for creation of all marketing campaigns, which included: creating and proofing all creative materials (print, direct mail, radio copy, TV scripts), working directly with outside vendors and agencies to coordinate direct mail, and sending campaign notifications to all TWC employees. Responsible for creating and managing marketing budget. Participated with finance to create outlook numbers and budget for growth objectives in all product areas (cable, phone and internet) in terms of units and cash flow. Managed the preparation of promotional schedule for all systems, to ensure maximum exposure for TWC products and services as well as fulfillment of trade and partnership agreements. Worked with cable network program suppliers to develop joint campaign promotions and customer loyalty programs and sweepstakes to increase retention and promote TWC products and services.
NCTA - North Carolina Technology AssociationDirector of Membership
Sep. 2000 - Apr. 2003Raleigh, NCManaged recruitment efforts for a member-based organization by: conducting meetings, composing letters, minutes, articles for bi-monthly newsletter, memorandums, meeting notices, and agendas with board members, prospects and current members. Conducted and managed NCEITA customer surveys. Established and developed new and existing membership/customer relationships. Communicated with over 375 company members (1400+ individual members) to ensure satisfaction with the organization and to address any needs they may need from NCEITA. Designed marketing tools for organization (Brochures and CD-Business Card) to be mailed to members and prospects. Coordinated special events – New Member Receptions, Cyber Socials (Networking Events), Forum & Charlotte Conference (two-day conferences), State of Technology Briefing Series (luncheon meetings), Golf Tournament, Committee Meetings and Trade Show events. Managed member services programs with outside vendors (insurance programs, bi-weekly newsletter with company press releases, etc.). Hired and supervised NCEITA interns.
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