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Work Background
El Ebdaa Language SchoolDigital Transformation Advisor
Feb. 2025Cairo, Egypt
Mawada Art ResidencyStrategy Consultant
Mar. 2024 - Feb. 2025Aswan
LYNX Strategic Business AdvisorsCommunication Advisor
Sep. 2023 - Feb. 2024Cairo, Egypt
Nirvana Sound HealingWellness Entrepreneur
Apr. 2023Owner & Practitioner, offering curated sound & vibration healing sessions across unique spaces across Egypt.
Gourmet EgyptDigital Experience Manager
Oct. 2022 - Feb. 2023Cairo, Egypt• Led e-commerce content strategy team to enhance digital experience, UI/UX, and SEO processes at Gourmet Egypt. • Collaborated with various stakeholders to streamline processes and improve customer engagement.
• Implemented data-driven strategies resulting in a 15% increase in online sales and a 20% boost in website traffic.
Gourmet EgyptE-Commerce Content Expert
May. 2022 - Sep. 2022Cairo, Egypt• Managed evidence-based categorization of +7k portfolio for personalized customer/product segmentation.
• Implemented allergens, dietary, and lifestyle segmentation strategies to enhance customer experience.
• Achieved increased customer engagement and satisfaction through targeted product recommendations.
Ministry of International CooperationStrategic Communications Manager
Mar. 2021 - Sep. 2021• Managed interactions for Minister Dr. Rania Al Mashat, ensuring effective communication and relationship-building with key stakeholders.
• Developed an inclusive strategic communications ecosystem to enhance awareness, trust, and transparency between the Government of Egypt and stakeholders.
• Articulated Egypt’s value proposition in the cooperation space, focusing on sustainability, climate action, and public-private partnerships aligned with the UN SDGs.
Humanitarian Advisory GroupResearch Assistant
Nov. 2019 - Apr. 2020Melbourne, Victoria, Australia• Conducted research and drafted reports on climate action, diversity, and inclusion for humanitarian projects.
• Developed standard procedures for a climate emergency handbook to minimize carbon emissions.
• Created emergency management strategies for the Australian Bushfire Response.
The Humanitarian Advisory GroupProgram and Research Intern
Nov. 2019 - Apr. 2020Melbourne, AustraliaA certified social enterprise that combines entrepreneurial agility with innovation, my work entailed researching and reporting on humanitarian action projects, with a focus on diversity, inclusion, localization responses to capacity development during crisis. Contributed to the publication of the “standard procedures for climate emergency handbook” to minimize and offset carbon emissions; and the “Emergency Management and Disaster Risk Reduction to the Australian Bush-fire Response”.
Philip Morris InternationalBusiness Builder On Premise
Aug. 2017 - Aug. 2018Cairo, Egypt• Coordinated field projects in East Cairo, managing consumer activation spaces and events to enhance stock availability and business networking with stakeholders.
• Led a team of up to 30 consumer activators, resulting in increased customer engagement.
Philip Morris InternationalCommercial Intelligence Executive
Jul. 2016 - Aug. 2017Cairo, Egypt• Developed governance model to integrate intelligence data into actionable reports, enhancing decision-making efficiency.
• Established forecast methodology with 85% accuracy, aiding strategic planning for management.
• Collaborated with Operations to align Production, Marketing, and BD&P, improving operational efficiency.
• Created 3D Segmentation Mapping tool for refined targeting, driving strategic and tactical deployments.
Philip Morris InternationalSales Analyst
Apr. 2014 - Jun. 2016Egypt• Analyzed sales trends and market performance, reporting In-Market Sales and stock levels.
• Managed M&E Nielsen Retail audit reports and conducted ADHOC research for management.
• Monitored the Wholesale Budget, validating monthly incentives and accruals.
• Identified distribution opportunities through a self-diagnosis tool that consolidated company data.
Philip Morris InternationalFiancial Analyst
Sep. 2013 - Mar. 2014• Provided monthly volume commentary and managed closing transactions with KPMG for accurate expense reporting.
• Optimized SAP Sales Order process flow, enhancing financial operations from pricing to invoicing.
Central Bank of EgyptResearch Intern
Aug. 2012 - Aug. 2012Cairo, Egypt
The Stargazers FoundationProject Coordinator
Jan. 2012 - Dec. 2013• Ensured cultural alignment of Gender Equality Research Project with Egyptian traditions for ILO and UN Women partnership.
• Edited comprehensive manual for questionnaire and assessment activities, as well as procedures manual.
• Developed scoring methodology to quantify Gender Equity Score for participating companies.
Beltone FinancialAsset Management Intern
Aug. 2010 - Aug. 2010Cairo, Egypt
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