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Work Background
Cook For NowCo-Founder
May. 2025Hong Kong SAR• Co-founded a start-up in Hong Kong SAR focused on cooking classes for all ages. • Developed a curriculum emphasizing nutritious and delicious meals for various occasions. • Fostered partnerships with local chefs and nutritionists to enhance class offerings.
EventopiaHead of Operations
May. 2025Hong Kong SARWelcome to Eventopia – Hong Kong’s premier entertainment company! From grand corporate events to intimate celebrations, we provide top-tier dancers, musicians, MCs, DJs, and specialty acts to elevate any occasion. With tailored entertainment solutions, we create unforgettable experiences that leave a lasting impression.
https://www.eventopiahk.com/ WhatsApp: +852 9723 5600 Email: [email protected]
https://www.instagram.com/eventopia.hk/
BallroomBeesBusiness Manager
Jul. 2023 - Apr. 2025Hong Kong SAR• Managed all operations and customer services for a fast-growing dance concept in Hong Kong.
• Planned and executed regular classes, camps, and technical courses to deliver high-quality classes to over 800+ students.
• Developed new business opportunities, handled HR, and managed RFP responses for the company.
• Established strong vendor relationships across schools and education partners to expand service offerings.
Alumni ServicesManaging Consultant
Nov. 2022 - Jul. 2023Hong Kong SARSupporting Alumni's clients to realise the power of their data, digital and people assets to deliver optimised experiences and manage change to driving profitability, efficiency and collaboration.
HoojakCo-Founder
Oct. 2022 - Dec. 2023Hong Kong SAR• Spearheaded the development and implementation of incentivized recruitment referral networks for businesses worldwide.
• Collaborated with cross-functional teams to ensure seamless integration of the referral networks.
• Achieved a significant increase in recruitment efficiency and cost-effectiveness through innovative referral strategies.
Dairy Farm GroupHead Of Analytics - yuu Rewards
May. 2020 - Nov. 2021Hong Kong SAREstablished customer loyalty analytics for Yuu loyalty coalition app in Hong Kong. Led team management for execution of key activities, including rollout, acquisition, onboarding, and analytics development. Supervised a wide range of activities, including data and reporting onboarding of all partners, knowledge development, consumer profiling, and partner improvement. Served as member of Yuu leadership team to oversee pre and post launch strategy, programme KPI establishment, and delivery. Administered control over multiple key business areas, including data governance, schema development, documentation, and feed management support for Yuu, DF POS, and finance an eco within the Yuu environment. Collaborated with HKU regarding two data analytics capstone projects onsite 16 for students of MSc Marketing Data. ● Created 25+ head customer and loyalty analytics practice of analysts and data scientists
● Drove improvement in analytics development roadmap with inclusion of advance customer segmentation and modelling as well as data amplification integration.
● Oversaw design and delivery of reporting, data, and analytics services across 14 retail, FS and F&B partners by designing support and development team structure. ● Managed design, creation and optimization of significant suite of Tableau reporting covering commercial, loyalty and operations. From initial BRD reviews with stakeholders, through operational design, testing and documentation. Rollout, training, ongoing adoption and optimisation as activity and data developed.
● Devised analytics procedural model and integration to provide support for design, implementation, and reporting of CRM campaigns.
City Mental Health Alliance Hong KongHead of Strategy & Operations
Feb. 2020 - May. 2020Hong KongFacilitated CMHA move from a charity to a professional subscription business partnering with large corporate businesses in FS, legal, professional services and Tech sectors. Strategy and business processes for members and new business. Established office, company secretary, banking, invoicing and payroll. Set-up and managed online events and training sessions on Zoom. Supported the recruitment and management of new mental health professional into the organisation.
• Grew membership by 15% and build further pipeline of 10%.
Carom Asia LtdConsultant - Marketing Performance | CRM | Loyalty | Data | Marketing |Events | Digital
Sep. 2018Hong KongProvide a wide range of consultancy services related to marketing performance, CEM, loyalty, CRM, analytics, data, digital, UX, and events, while focusing on customer and data-oriented business solutions. Provided facilitation in development of CMHAHK from charity to a professional subscription business, while establishing partnerships across corporate businesses such as FS, legal, professional services and tech sectors. Support investment business case by influencing assessment of high-profile HK documentary. Play an integral role in execution of corporate strategy facilitation sessions for board of Pathfinders HK charity. Perform assessment of FOC/cloud CRM platforms for HKBCF.
● Designed and established website for SME professional services by utilizing robust technical expertise. ● Increased membership by 15% and expanded pipeline by 10% for CMHAHK.
● Structured data-oriented strategic program for Global FMCG in APAC.
www.caromasia.com
EpsilonVice President, Strategy & Insight, Asia Pacific
Jan. 2011 - Jul. 2018Hong KongFounded strategy, insight and advanced analytics practice for Asia. Secured promotion as member of Epsilon's International Management team and headed implementation of both APAC and EMEA strategies and analytics as well as leadership to insight teams. Partnered with a wide range of key clients, including P&G, Dell, FedEx, Ping An, Cigna, Shangri-La Hotels (Golden Circle), Air China, Coach, GM Holden, Domino's Pizza, Caltex, The Economist, Cartier, NFL, and QVC. Led repurchasing of model for AU Auto, resulting a two- and four-fold increase in open and click rate, respectively. Created upsell and cross sell opportunities for existing clients. Pitched SME on CE, UX, CRM, Data, Omni-channel, and Loyalty. Provided oral presentations on diverse business topics such as loyalty in Asia, digital disruption, CE, big data, personalisation, and ROI honed strategic planning. ● Administered control over divisional P&L, while establishing multi-disciplinary team of consultants and analysts in APAC and performing various key tasks, including execution of strategic consultancy as well as business planning and analytics services. ● Drove increase in new member enrollment by 27.4%+ YoY and Members stay activity by 25%+ YoY through Luxury Asia hotel loyalty programme assessment.
● Optimised marketing channel by over 144% and enhanced client and prospect response by 71%+ for Global IT retailer in APAC.
● Headed S&I new business acquisition from lead generation, RFP and pitch response management.
Korvac HoldingsDatabase Marketing Director
May. 2010 - Dec. 2010SingaporeDeveloped strategic and tactical framework to support building marketing services arm based around internal loyalty program and transit data from EasyLink through the Passion card, focusing on monetising the data for Korvac and Dairy Farm Group.
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