Karnika Budhiraja - Strategy & Communications Manager, MCI Group

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Work Background

MCIStrategy and Communications Manager

Nov. 2024AustraliaAs a Strategy and Communications Manager at MCI Group, I lead the development and execution of integrated marketing and communications strategies for a portfolio of globally recognised congress events, including the 76th International Astronautical Congress (IAC 2025). > Designing and implementing comprehensive marketing strategies tailored to each congress’s objectives, ensuring maximum visibility, audience engagement, and participation. > Overseeing multi-channel campaigns across digital, social, PR, and traditional media, crafting impactful narratives to promote events to global audiences. > Leading the creation of compelling content, from promotional materials to social media campaigns, to drive awareness, registrations, and sponsorship engagement. > Managing targeted campaigns for abstract submissions, attendee registrations, and sponsorship acquisition, leveraging data-driven insights to optimise ROI. > Working closely with government bodies, industry associations, and international organisations to align messaging and achieve strategic objectives. > Collaborating with creative and design teams to produce innovative marketing materials that resonate with diverse audiences. > Analysing campaign performance and audience insights to refine strategies and ensure measurable success.

Professionals Real EstateDigital Marketing Specialist

Jan. 2023 - Dec. 2024- Developed and executed strategic plans to drive growth on social media platforms, focusing on acquiring new members and increasing brand awareness. - Managed Professionals' social media platforms, including LinkedIn, YouTube, Facebook, Instagram, and created compelling content to engage the audience and promote the brand. - Promoted and developed the social media syndication service, boosting adoption rates among offices and measuring its effectiveness through feedback and usage metrics. - Hosted training webinars and personalised sessions on Social Media, Google My Business, SEO, and advertising for offices, ensuring high attendance rates and satisfaction among participants. - Compiled and presented comprehensive monthly reports to management, illustrating achieved growth and performance for Social Media Activity, and recommended changes for better results. - Managed and maintained the company website and assisted with the management of members' websites, tracking website traffic growth and analysing user engagement metrics. - Created and executed lead generation campaigns to attract new office leads, ensuring alignment with messaging across all platforms, and managed new office ad campaigns. - Worked with offices to manage, update, and optimise their Google My Business pages, keeping up to date with the latest updates and improvements. - Managed the creation of email marketing campaigns and other internal and external communications, promoting company services to targets and prospects, tracking engagement metrics.

Burleigh BarrelsSocial Media Manager

Apr. 2022 - Jan. 2023Gold Coast, Queensland, Australia« Develop and execute account growth and brand strategies across all social media accounts. « Report on account growth and monitor the efficacy of strategies implemented and optimize to reach targets. « Coordinate content creation to implement strategies and initiatives to promote key product stories. « Share reporting, findings, and insights with the wider marketing, merchandise, and digital teams to link back results with other areas of the business « Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely « Cultivate and maintain relationships among business partners, brand partners, as well as brand ambassadors and influencers.

Luvo StoreSocial Media Manager

Nov. 2021 - Apr. 2022Develop and implement an innovative, results-driven social strategy across all of our channels, including Instagram, TikTok, Pinterest, and YouTube. o Work with our marketing team to create a thoughtful content calendar that tells seasonal and impactful stories across each channel throughout the year. o Work with our creative team to produce fresh, engaging and trendsetting content that drives real results across all channels. o Work with our support team to thoughtfully engage with followers across all social channels, establishing a unique, fun and witty tone-of-voice. o Establish a data-driven approach to content, constantly analysing what worked, why it worked and how we can improve upon it. o Measure, report and analyse the performance of content across channels and translate these learnings into actionable recommendations for our creative team. o Constantly identifying and stay up-to-date with new trends and viral campaigns, reacting quickly and working with our creative team to hop on viral trends.

Evie Young BridalSocial Media & Digital Marketing Specialist

May. 2021 - Nov. 2021Gold Coast, Queensland, Australia• Manage social media platforms including posts, stories, reels, tiktoks, and creating trending content in-house. • Manage and execute SEO/SEM initiatives across all marketing channels and brands. Including liaising with third-party agencies and/or creating strategies in-house. • Manage and produce all digital marketing collaterals including but not limited to Email Marketing, Ads etc. Execute and roll out paid spend campaigns across digital channels. • Liaise with all influencers and social collaborators to create content for all brands. • Manage all website stakeholders and work closely with the Marketing Manager to identify website opportunities and needs. • Execute e-commerce requirements for all brands and strategically manage the execution of online sales. • Initiate marketing calendars, budgets and plans for season launches. • Maintaining, updating and monitoring of assigned company website content, data, imagery and blogs as required to be aligned with wider marketing initiatives • Copywriting as required for assigned brands including blogs, EDMs, social media captions and press releases. Activate any SEO strategies within all copywriting projects.

Tomorrow's TechDigital Marketing Specialist

Oct. 2020 - May. 2021Australia- Creating and curating content for all social media channels. - Providing advice and executing organic digital marketing strategies, SEO, social media campaigns, and associated analytics for Tomorrow’s Tech. - Generate weekly reports on marketing campaign performance and ideas to increase engagement. - Assist production team in organising filming days for Tomorrow’s Tech and editing of footage and packaging via post-production team.

FreelanceSocial Media Specialist

Mar. 2019 - Sep. 2020Australia• Social Media Management of various small businesses in Australia • Customised strategy development and funnels • Influencer Marketing & Website Management • EDM’s & Newsletter creation

Fitlook MagazineEditor In Chief

May. 2016 - Feb. 2018Delhi• Lead a team of 9 • Co-founder of the Magazine • Managing Celebrity shoots and interviews • Multichannel Marketing Campaigns • Head of Production

Fitlook MagazineCelebrity Stylist

May. 2016 - Jan. 2018New Delhi Area, IndiaStyled and worked with over 15 celebrities.

Sikh VogueProduction Coordinator

Mar. 2016 - Apr. 2016

Once Upon A TrunkSocial Media Marketing Specialist

Nov. 2015 - Apr. 2016Content generation, uploading, copywriting and strategising

Karnika BudhirajaLifestyle Influencer

May. 2015 - Jul. 2020AustraliaFashion & Lifestyle Influencer

Noir AgencyContent Specialist

Mar. 2015 - Oct. 2015• Strategy creation for 3 brands • Multi-channel campaign marketing and email marketing • Developed thorough project plans • Content creation, Copy writing & Photography

Cosmopolitan UKFashion Intern

Dec. 2014 - Jan. 2015Worked on the January 2015 edition with Lisa Haydon on the cover.