Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸50%
Marketing
✨50%
Business Owner
🧨50%
Consulting
Geos
Work Background
FerreroRegional Out-of-Home Category & Channel Development
Jan. 2025Dubai, United Arab EmiratesDriving channel strategy and execution across HORECA, petrol stations, institutional catering, and convenience channels to accelerate brand presence and revenue growth.
- Building and managing key partnerships with hotel groups, restaurant chains, fuel retailers, and food service distributors to ensure strategic alignment and strong in-market execution.
- Leading trade marketing initiatives and tailored promotional campaigns to maximize product visibility, conversion, and trial in high-traffic OOH locations.
- Identifying consumption trends and shopper missions (e.g., impulse, on-the-go, premium dine-in) to inform product placement, pricing, and innovation.
- Collaborating cross-functionally with marketing, sales, and supply chain to deliver seamless execution across the entire OOH ecosystem.
- Tracking performance through KPIs and market insights to unlock growth opportunities and continuously optimize channel effectiveness.
FerreroDistributor Development Manager(HORECA)
Jan. 2024 - Apr. 2025Saudi Arabia• Increased client retention by providing superior customer service.
• Resolved customer issues, investigating and quickly addressing shipping delays to
provide updates.
• Evaluated ROI on new products, determining risks and potential profits to meet
established objectives.
• Oversaw strategic planning for all distribution, managing high-volume needs with
accuracy.
• Facilitated periodic inventory audits, supporting continued accuracy and product
availability.
• Researched market trends to inform product launch strategy.
• Identified and solved complex strategy obstacles to promote growth and guide
business direction.
• Resolved performance issues and expanded processes to meet diverse needs.
• Planned team development to understand company way of working
FerreroHead of Key Accounts & E-Commerce
Jan. 2023 - Apr. 2025Saudi ArabiaRTM plan by channel to meet business needs
Maintained advanced product and industry trend knowledge, performing regular market research to enhance company offerings.
Budget planning for all Modern Trade channels.
Forecast building with demand team to meet company growth.
Drive Business development plans with customers (JBP)
Work closely with finance to ensure channel profitability.
New launch plan for innovative products.
optimization on headcount to fulfill coverage.
Leading the team by example with the right confidence to meet company goals.
FerreroBusiness Development Manager-Modern Trade Channel
Jan. 2022 - Dec. 2022Saudi ArabiaTo implement company strategy according to market specific needs, leveraging on CATMAN and Shopper marketing
Maximize shopper/consumer experience through the triple win strategy
Working closely with marketing to insure the executional of marketing approach
Enhance the adoption of visibility program, supported by ROI analysis
Ensure commercial calendar to be inline with the market calendar and seasonality
Retro-planning new launch campaigns with all the KPI's and drivers
Guarantee budget are inline with our commercial planning
FerreroSenior Key Account Manager
Jan. 2019 - Dec. 2021Saudi ArabiaDeveloped great relation ship with retailers to accomplish Triple win strategy.
Target Setting for Panda, Lulu & Carrefour National by store by brand
Ensured achievement of targets throughout all categories by tracking brand volume, profitability, and share progress
Securing seasonal volumes with the right strategy to ensure market share growth.
Seasonal plans and forecasting to secure market share growth.
Secures positioning as a leading competitor in the market by ideating and integrating innovative strategies based on trends identified through market and strategic analysis.
Conceptualized and integrated strategies based on trends identified through market and competitive analyses, resulting in positioning as a top industry competitor.
Negotiating Business Driver Agreement (BDA) with customers based on future growth plans.
FerreroKey Account Manager
Oct. 2016 - Dec. 2018Saudi ArabiaWorked with retailers closely to maintain customer relationship
Negotiate with customers Business Development Agreement (BDA)
Ensured achievement of targets throughout all categories by tracking brand volume, profitability, and share progress
Generated and implemented plans aligned with customer business goals in collaboration with marketing team
Target Setting for Othaim, Danube,Bindawood, Farm and Tamimi National by store Ideated and integrated innovative strategies for various brands within each category
Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.
Launched digital marketing campaign and virtual engagement initiatives to increase product uptake across key accounts.
Formulated and implemented successful account strategies to drive continuous improvement, profitability and growth.
Secures positioning as a leading competitor in the market by ideating and integrating innovative strategies based on trends identified through market and competitive analysis
Conceptualized and integrated strategies based on trends identified through market and competitive analyses, resulting in positioning as a top industry competitor.
IATCOUnit Manager- Eastern Province
Jan. 2015 - Sep. 2016Saudi Arabia- DammamSupervised and coached the team to maintain shelf share and increase brand visibility
Developed strong relationships with current and prospective clients to generate new business and maximize penetration of existing accounts.
Ensured achievement of targets throughout all categories by tracking brand volume and value.
Generated and implemented plans aligned with customers to fulfill both marketing calendars.
Managed and coached a team of 8 Sales Section Managers
POSM implementation following marketing calendar.
Conducted analyses and reported to management and marketing team on competitor activities and trends.
Maintained high professional standards by monitoring staff performance and conducting annual appraisals.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
IATCOSales Section Manager
Jul. 2013 - Dec. 2014Saudi Arabia Dammam- AL KhobarSuccessfully executed sales planning and achieved targets for key accounts in the Eastern Area, with a primary focus on the Key Accounts
Promoted the brands through leaflet participation and in-store promotional activities
Ensured all POSM and planograms were implemented effectively in the market by following up on in-store fundamentals
Developed and maintained strong and positive working relationships with customers.
Monitored stock levels and made key decisions about stock control.
Intch is a Professional Networking App for the Future of WorkSee more people like Mazen on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
748512 people
15
Behavioral Economist @ Doughit
21
Business Process Development Manager
17
Senior Account Manager @ Undisclosed
219549 people
16
Sr.sales @ Laticrete International
16
Business development director @ Alkaman global company
20
Product Manager @ Napco National