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Work Background
Vice President - Sales Tambourine and Venuelocity (Spin-Off Initiative)
Tambourine: technology and creativity for hotels and resortsVice President - Sales Tambourine and Venuelocity (Spin-Off Initiative)
Jan. 2016 - Mar. 2025InternationalSpearheaded the launch of Venuelocity, a new business spin-off of Tambourine, leading strategy development, client acquisition, and market positioning. Defined and executed the go-to-market strategy for Venuelocity, working with product development, branding & marketing teams to drive lead generation and brand recognition. Experience leveraging CRM systems (Salesforce) to optimize sales processes while maintaining an accurate pipeline. Collaborated on development of the industries first SaaS marketing model, scaling the companies portfolio from 17 to 1,800 hotels in ten years. Developed and executed e-commerce and online sales strategies to increase direct hotel bookings, leveraging SEO, PPC and conversion rate optimization techniques. Represent the brand at industry trade shows, client events, and networking opportunities.
Director of Business Development
Tambourine: technology and creativity for hotels and resortsDirector of Business Development
Aug. 2014 - Jan. 2016North AmericaLed the transition from a traditional revenue model to a SaaS/subscription-based model, implementing new sales and pricing strategies. Developed sales forecasting models to predict revenue growth and allocate resources.
Senior Sales Account Manager
Sabre Hospitality SolutionsSenior Sales Account Manager
Jan. 2012 - Aug. 2014Southlake, Texas, United StatesDeveloped and executed SaaS and GDS sales strategies in the Central California market. Analyzed sales performance metrics to optimize revenue generation. Managed CRM-driven customer engagement strategies to enhance retention and satisfaction.
Market Manager
TravelocityMarket Manager
May. 2009 - Jan. 2012Southlake, Texas, United StatesOversaw revenue strategies for 165 top performing hotels in the DFW and Houston markets. Led digital marketing initiatives, utilizing data insights to optimize pricing and promotions. Negotiated high value contracts, driving increased revenue and customer engagement.
Director of Business Development
CulinaireDirector of Business Development
Mar. 2008 - May. 2009Dallas, Texas, United StatesSecured 77 million in top-line revenue contracts. Conducted competitive market research to identify and secure high-value business opportunities. Negotiated strategic partnerships with celebrity chefs and industry leaders to strengthen brand positioning.
National Sales Manager
Renaissance HotelsNational Sales Manager
Jan. 2007 - Mar. 2008Fort Worth, Texas, United StatesAchieved 230% of room revenue goal in Q3 2007 through strategic sales initiatives. Drove an 11% increase in ADR by implementing data-driven pricing and upselling techniques. Maintained a 90%+ customer satisfaction rating in the Event Satisfaction Survey phase.
Event Manager
Renaissance HotelsEvent Manager
Jul. 2006 - Jan. 2007Fort Worth, Texas, United StatesEarned a 95% excellent rating in the Event Satisfaction Survey planning phase. Utilized website analytics and CRM insights to enhance event bookings and guest engagement.
Banquet Manager
Renaissance HotelsBanquet Manager
Dec. 2005 - Jul. 2006Fort Worth, Texas, United StatesManaged a team of 30 event operations associates and contract labor. Developed billing accuracy and revenue optimization strategies, increasing overall event profitability.
Assistant General Manager
Joseppi's Italian KitchenAssistant General Manager
Aug. 2003 - Dec. 2005Stillwater, Oklahoma, United StatesManaged a team of 50 employees. Achieved significant reduction in food cost following an audit of service practices. Responsible for day to day operations.

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