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Work Background
Luxe Outdoor LivingManaging Owner
Aug. 2022 - Dec. 2024Pompano Beach, Florida, United StatesI played a crucial role in elevating Luxe Outdoor Living's market presence and operational efficiency. Skilled in full-cycle sales, expansion into new markets and delivering high results. • Increased company value by 250% through strategic client acquisition, vendor negotiations and market expansion.
• Closed and managed high-value accounts ($50K+ CLV), building long-term client relationships that drove repeat sales and revenue growth.
• Leveraged SaaS platforms (SharpSpring CRM, QuickBooks, Salesforce, and STORIS POS with integrated eSTORIS e-commerce) to streamline the sales cycle, unify online/in-store sales, automate reporting, and enhance client visibility.
• Improved inventory turnover by 50% by aligning sales strategy and operational procedures.
• Designed and executed B2B and B2C marketing campaigns, strengthening brand visibility and increasing customer engagement.
• Migrated operations to cloud-based systems, optimizing logistics, financial reporting, and efficiency.
• Reduced costs by 25% through effective budgeting, A/P and A/R management, and bank reconciliation.
Luxe Outdoor LivingBusiness Owner
Jan. 2021 - Dec. 2024Pompano Beach, Florida, United States
Pool & Patio DepotVice President of Operations
Aug. 2014 - Nov. 20222201 W Atlantic Blvd, Pompano Beach, Florida 33069• Directed sales, marketing, and business development, driving expansion and revenue growth across corporate and franchise locations.
• Negotiated supplier contracts and expanded product lines, increasing profitability and market competitiveness.
• Partnered with franchisees to optimize customer-facing strategies, boosting sales performance.
• Oversaw retail floor operations and sales training to improve conversion rates.
• Awarded Jacuzzi Brand 'Best New Dealer' recognition for outstanding dealership performance and rapid growth.
Club Piscine Super FitnessVP Franchise development (USA)
Apr. 2014 - Sep. 2014888 boul. Indstriel, Bois-Filion, PQ, J6Z 4V1• Lead and manage all marketing, business development, and purchasing activities related to US expansion project. • Learn to manage and analyze accounting software, warehouse configuration and warehouse management system. • Purchasing department: analyze purchasing process and creation of products in our software. I also have to create new product listings including analysis of pricing. • Marketing: I have to position the company on website and social medias and manage distribution of flyers and catalogs for the new project. I also take care of the demographic analysis.
TDFinancial Services Representative
Mar. 2013 - Apr. 2014Saint-Sauveur• Top-performing sales representative in branch, exceeding sales targets. • Won regional sales contest for outstanding performance in credit products.
• Licensed mutual fund representative and investment advisor, delivering tailored solutions that grew client portfolios.
• Served as primary contact for small business clients, managing accounts, credit applications, and mortgage needs.
• Utilized Salesforce Financial Services Cloud and CRM Analytics to manage leads, track referrals, and support quota attainment.
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