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Work Background
Signature ColombiaFounder & CEO
Mar. 2021Cali, Valle del Cauca, ColombiaBuilt full-service social media marketing agency currently serving Colombian SMBs and startups Direct end-to-end solutions from content creation to community management and paid advertising In-depth expertise in Latin American digital media landscape
Signature New MediaFounder & CEO
Jan. 2017Los Angeles, California, United StatesFounded and bootstrapped boutique influencer marketing agency specializing in talent management and brand partnerships for 8 content creators Piloted merchandise strategies generating over $1.5MM in sales for influencers on Shopify Developed high-value deals ($5k-$40k) with brands: Converse, Amazon, YouTube, Honda, others Recognized with Shorty Award for Influencer Marketing Campaign (2018)
Univision Communications Inc.Director of Content Partnerships
Aug. 2014 - Dec. 2016Greater Los Angeles Area• Manage the Los Angeles satellite office of Flama, overseeing the development, production, publishing, and syndication of content produced in partnership with online video creators and independent content producers • Create and implement monthly content production budget & programming calendar for YouTube, Facebook, Instagram and SnapChat platforms • Establish and maintain prosperous collaborative relationships with 100+ YouTube creators, social media influencers, writers and actors to cultivate a stable of frequently featured personalities aligned with Flama's brand voice • Drive collaboration with both internal (Univision Creator Network, Fusion Network) and external partner brands (Hulu, Fullscreen) to expand Flama's profile and build brand recognition within the digital media/online video space • Routinely analyzed and compiled quantitative and qualitative reports for Flama content performance and extracted key insights to create strategies for future content development decisions
AwesomenessChannel Manager
Apr. 2014 - Aug. 2014Los Angeles, California, United States- Develop, produce and optimize online video content for Univision's first digital-only content brand Flama - Recruit, manage, and identify social media influencer talent, leverage trends and emerging online influencers to effectively create brand voice and drive content engagement - Established best practices for content optimization and distribution across multiple social media platforms
Big FrameChannel Manager
Nov. 2013 - Apr. 2014Greater Los Angeles Area- Develop, produce and optimize online video content for Univision's first digital-only content brand Flama - Recruit, manage, and identify social media influencer talent, leverage trends and emerging online influencers to effectively create brand voice and drive content engagement - Established best practices for content optimization and distribution across multiple social media platforms
IndependentProducer, Editor
Jan. 2005 - Jul. 2014Responsible for the delivery of video and digital media production. As the member of a team, organized and worked to produce broadcast quality video and digital media. As a producer, cultivated client base, and production duties included: scheduling, creative/concept development, on-site production supervision. As an editor, duties included: writing, storyboarding, concept delivery.
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